All of SEO

How to do SEO Quickly and Effectively?

2009-08-24T12:21:00.001+07:00

There are really loads of ways how to do SEO. The best way is the one that works for you. If you still haven’t got one, here are few very powerful SEO methods.

SEO stands for Search Engine Optimization, it’s an art of pushing your site to the top of the search engines. If done correctly, your website will literally appear in front of the “starving crowd of potential customers”. SEO is probably the best method to generate targeted traffic to your website.

Traffic comes from organic search engine listings and from my own experience, this traffic is the most targeted and hence convertible. It’s not a secret that conversion rates are far way better than from any paid advertisement service. Unfortunately nowadays internet is flooded with swindlers and scams, that’s why paid ads are becoming less and less trusted. (consider click fraud as well)

So if you are serious about your future online business you can’t rely on someone else to drive traffic to your website. It’s time for you to dive into the world of SEO. Don’t be scared of the term “SEO”, it’s not that complex as it sounds, trust me. It’s always a problem – where to start... Luckily you at the right place and I will give you a great kickstart by sharing one of my favourite methods how to do SEO quickly and effectively.

Of course the most important part of SEO is generating quality backlinks. All you need to do now is to find sfew forums which are relevant to your niche. The easiest way to find suitable forums is to search Google for ‘your niche + forums’.

Respected forum with the high Page Rank is a GOLD mine in terms of backlink building. I love this SEO method because you can generate loads of quality backlinks almost instantly. You don’t have to wait until your article or blog comment is approved or declined. In our case powerful backlink appears online right away.

Relevant forums rule the parade of backlink building. Most suitable place to put your backlink is forum signature. If you start to include too many links in your posts, chances are you will be warned about spamming or even banned. The link to your site in the forum signature doesn’t look importunate or spammy, it’s just something that everyone does and it’s not violating any forum policies.

Contribute naturally – earn quality backlinks in a blink of an eye!

Before starting to post on forums don’t forget to check whether the link in the signature is DO follow ( Do follow – boosts your Search Engine rankings, NO follow – almost useless in terms of SEO) use DO/NO follow tool. Find it on Google searching Google for ‘DO follow firefox addon’ .

My advice is to contribute naturally. Help people answering their questions, ask questions yourself and you’ll be fine. Generating backlinks form forums is very powerful way how to do SEO. Google and Yahoo consider as if someone is discussing your website. This adds a huge piece of importance to your website and dramatically boosts your website rankings.

#1 on Google and Yahoo in 36 hours – is it possible? Yes it is if you know how to do it the right way. My SEO experience is 2 years. I’ve achieved really decent success in this field. Most importantly I know what strategies work well and what works less or does not work at all. All this comes along with the experience.

If you are looking for the system how to do SEO quickly and effectively in the same time you might be interested in visiting my website. You will discover 12 simple, yet very powerful steps to blast your website to the #1 spot on Google and Yahoo in about 36 hours, yes it’s possible!

Author : www.seowithservices.com

How to beat competitors using SEO?

2009-08-10T19:13:00.001+07:00

It is not what your company does not, it will competitors. If it is to sell clothing web design there will always be people trying to be less costly and better than you. If they are in line they are going to fight with you for the number a place in Google and be able to beat, you must know how to support competition. Search Engine Optimization is an extremely important in which you can enter into competition with your competitors online, but to be able to make these you need to know who you are against that, as you know your products and services.

You have to look at competitor s sites and come up with a list of all sites that may be selling the same thing or offer the same services. Look out for those of the page of search engine lists such as they are those who are obviously very well. While you are on the site be sure to take a look at the design, the keywords used and everything that could do this site the top of Google. You could also make a brazen verify their return links with a back link checker to see where they are linked, and perhaps that for your link to be on there too.

When you have done your research you should then begin to seek ways to increase the SEO value of your site in thinking of a better keywords that will be more effective, different contents, perhaps a new provision which is SEO friendly and something other than you can think you to highlight above your competitor. This can take some time and it is not a, you need to do this regularly to stay better than the rest. Thus in trying to look at other ideas you should try to come of the things that your competitors haven t thought yet.

Different and new ideas will increase your position and ranking but make sure that has been tested and lead before you too depend. Continue on your search conclusions and decide what is good and what is flawed and keep an eye on what your competitors are try. If you know your competitors you are at mid-to be a success.

Meta Tagging?

2009-08-10T19:08:00.002+07:00

During the first days of the Internet, much weight has been placed on meta tags as that they are vital information let users know the content of a web site. Today it seems meta tags are more and more deemed unnecessary. Many people have begun to implement questionable means in an effort to push their classification superior, often deceive the information in the tags. Meta Tags are so sensitive to spamming that it practically makes the tags unnecessary.

Therefore, the most of the major search engines such as Yahoo and Google don t really major factor to judge a site s relevance and had completely ceased to use as a criterion for determining site classification. There are also other hazards associated with meta marking. Given that the labels contain information on your web site, this may potentially be used against you by your competition. They become familiar with the keywords you laboriously chosen and use them to promote their own sites.

A poorly constructed meta tag can actually poor your ranking opportunities and eventually obtain your site prohibited even if you n t have the intention to break all rules in the first place. Some people argue that you are better attention to title tags as the search engine always give importance for them. Are meta tags really an unnecessary practice? While meta tags is no longer determine how well a site only search engine classification, there is nothing wrong to continue to use provided that they are built well and not to exceed the ethical boundaries.

A meta tag contains a description of what your site offers and if it is well written, may attract visitors click on your link. It cannot increase site classification but it is still a legitimate method of generating traffic. More if you do not write a meta tag to your web site, the search engine will construct a for you, and it could not be a wise decision that you are the one who knows about your site better. It is preferable to write a meta tag as described with precision what you offer rather than to stick with a generic description of your site.

If you choose to continue to use meta tags as a SEO method, there are some things that you must keep in mind. Do not make your labels too long and be sure that your description corresponds to the content found within your site. Put in relevant keywords and not be repetitive.

How To Rank Your Website on Top in Search Engines Results

2009-08-05T18:59:00.003+07:00

Webmasters always want their website to appear on top of Search Engine Results. However, it is not as easy as it seems. Getting ahead of your competitors and achieving top ranks in Google, Yahoo or MSN required a lot of work. It is well known fact that top ranks in search engines results lot of organic traffic and in return more revenues. Therefore, website owners are always ready to do everything to attain their desired ranks.

In order to achieve top ranks in all major search engines you need to understand the search and indexing mechanism of all popular search engines. Always remember, that there are no defined criteria to make your website on top of any search engines. You need to follow the basic guidelines set by them for a search engine friendly website. However, search engines experts suggest several tricks and tweaks that may help you in easy indexing of your website by search engine robots/crawlers.

The contents of your websites, META tags (Description and Keywords appearing on all pages), inbound links (links appearing on other websites but pointing to your website), and alternate text given on your images play an important role in easy indexing of your website. You can expect better ranks only if your website is equipped with all the above described things.

One more thing that is very important for your website’s performance in search engines is selection of right keywords and contents based on those keywords. Remember, if you are not targeting proper keywords, you may not get desired results. Therefore, in order to fix this issue, you need to do a proper analysis of your business domain and niche market along with keywords research prior to making any plans for online promotion of your website.

Usually search engine tracks your website through two popular mechanisms:

Links based tracking
The success of your website in top rankings is determined by the number of links point to your website. If your website has lots of incoming links from other top rated website in your niche, the possibility of success is more. Search Engine Submission, Affiliate Marketing, Directory Submission, Article Submission, Press Releases Distribution, and Blogs help a lot in achieving such quality inbound links.

Contents based tracking
This is relatively a complex mechanism of tracking your website. It depends upon the relevance of META tags (keywords and description) with the contents of different web pages in your website. Freshness of contents on your website enhances your chances of getting indexed easily.

Apart from these two popular mechanisms, you can also adopt other modes of online advertising like banner ad placements, paid submission, contextual advertising and social media marketing. These strategies are of great help if you want a quick interaction with your potential customers.

Easy Submission simplifies the complex task of website submission to search engines, article submission, directory submission, and social bookmarking for optimizing websites. For more information visit us at: http://www.easysubmission.net

By : Jessy Rider

Tweet Yourself to Success -- Why Twitter is Valuable to your Business Marketing Plan

2009-08-05T18:29:00.002+07:00

Some people refer to it as a micro blogging platform and others refer it to a mass public instant messaging tool, regardless, while social networking has been expanding and becoming a popular business tool with the likes of Facebook and LinkedIn, Twitter has seemingly been looked upon as the distant not so admired sibling of the three popular sites. While many people question whether this social networking tool is a waste of valuable time and energy, the truth is that it is quite beneficial once businesses and professionals learn how to use it.

In order to achieve success with Twitter, it is important to learn different ways this site can be used. After all, the site doesn't attract millions of successful business owners and celebrities for no reason. It is no doubt that this social networking tool's tweet is bigger than a lot of people may realize.

First of all, following someone's tweets is extremely easy. It is simple to find individuals or businesses that interest you and keep up to date on their day to day activities. When you follow someone, you will see their updates and the same goes for when someone chooses to follow you.

When you are allowed to post as many updates as you wish (in as much as 140 characters) to a large network of people, especially people you may not normally have contact with, the opportunities become endless. Effective communication achieves success and this site allows its users to communicate as often or not as often as they wish. Whether there is a new product or service to disclose, interesting news or insightful information, individuals and businesses are consistently keeping followers in the know. It is much like a mini blog feed.

Here are some interesting ways you can use Twitter to tweet yourself to success.

Follow People who Interest You

Search for people and businesses who not only interest you but who may provide some sort of benefit for you. Whether it is beneficial information or possible contacts, you should take calculating steps to follow those who aren't going to waste your time and who will provide you with something to take away and learn from.

Offer Valuable and Interesting Information

Of course some people will only tweet about what they ate for breakfast or what their plans are for the weekend, but Twitter can be so much more than just a juvenile social tool. The site can open up a land of opportunity for those who are willing to use it as such. Provide useful and interesting information to those who are following you and you will catch the eye of the very people you may have been intimidated to connect with previously. Post informative links and statements throughout the day to remain at the forefront of the very people you are hoping to connect with.

Use the Tools Available to You

Get the most out of Twitter by taking advantage of its many support applications.

Save yourself some valuable time by connecting your Facebook updates and Tweets with the Facebook for Twitter application. Using this tool will allow you to update your status on the two sites at once.

But what if you use several social networking sites? Ping.fm allows you to update your status on all major networking sites including LinkedIn, Facebook and Twitter.

If you use FireFox, the TwitterFox will allow you to see updated Tweets straight from the web browser.

Are you going on vacation and won't have access to a computer for regular tweeting? Using the TweetLater tool will allow you to schedule your tweets for when you are away! TweetLater can also send you emails with any activity you may wish to read up on, allowing you to track conversations and join in when you have a moment.

Take it in Stride

Don't get caught up in every single tweet that crosses over your page. Don't waste your valuable time going through every single tweet. Scan, read and reply to information that interests you only.

By : Serena Carcasole

How to do website for SEO?

2009-08-05T18:23:00.002+07:00

1. More Text : Search engine spiders catalog words – not flash videos, images or other media. Therefore, make sure you have enough text in your web pages for search engines to index. If you’re going to use above-mentioned materials in your web pages, be sure to give them ALT tags (i.e. alternative text).

2. Relevant Keywords : The quantity of words is not enough; quality also matters. Thus, be sure to include relevant keywords in your web pages’ text. This way, your web pages will be indexed and filed under relevant keywords and people who are doing a search using such relevant keywords have a greater chance of finding your website. Be sure to use these keywords in the ALT tags mentioned above.

3. Internal Links or Site Map chag purim sameach ecards : The way your web pages are connected is important. Make sure that your pages are logically (and semantically) connected through your internal links. This makes it easier for search engines to index all of your web pages and using the right keywords. Moreover, be sure there are no broken links in your site.

4. Back Links : The links that point toward your site is also important – especially if they come from websites which are indexed under keywords which are relevant to yours (i.e. semantically related to the keywords you’ve used in your site). The higher the rank (importance) of the web pages linking to your web pages, moreover, the bigger weight your pages gain for SEO.

5. Anchor Texts zyrtec and breastfeeding : In relation to the above, it would be better if links pointing towards your site are actually anchor texts. An anchor text like “tank tops” that points towards your online apparel store is more important than a link that says “http://www.nameofyourstore.com.”

Source Article : www.freeseoarticle.com

Pay per click (PPC) better than Search engine optimization (SEO)

2009-07-06T18:37:00.002+07:00

- SEO is basically when a webpage is created with the main idea of showing up far higher in search engine results whilst a specific keyword is searched up.

- A completely virtuoso SEO drive will permit an Internet user to uncover your site on the beginning page of the search engine results page, consequently enabling the user to reach your website for the typed in keywords with the least possible quantity of time consumption.

- Pay per click (PPC) on the other side is wherein cash has been charged by the certain search engine provider so as to obtain your advertisement to make an appearance on a search results page. This is where the main principle is to get your organization featured more prominently on the search engine results in order that potential customers when searching a search engine for some specific keyword will view your service advertisement and might even be persuaded to click on it.

- In Pay per click (PPC), the ranking of your advertisement, or where your advertisement can be featured depends on how much cash you are able to invest for your want ad. For instance, a greater amount spent on the classified ad will aid you in achieving so much greater and perchance on the #1 page of the search engine as compared to a lower paid service advertisement. Now, it depends on the amount of cash you are able to invest for each click. However if a rival is willing to spend $2 for each click of his want ad while you will be able to spend alot more, instead it is obvious that a search engine can give preference to your commercial.

- The parallelism between PPC and Search engine optimization (SEO) are numbered. But the chief parallelism between these two are basically in getting hold of the main group that you have to reach. Using both, you can achieve laser traffic. Laser targeting is where you can aim at a definite audience of clientele. For example, if you have a furniture site, then your targeted customers would be those engrossed in buying furniture and chairs.

- At the same time, you could also target international clients so much better. Basically whether you hold the #1 site or if you are in possession of the top service advertisement, the proportion of international traffic that you appeal to is the same. Both can facilitate you to acquire a universal group. Another way of putting it is that, the decency of traffic achieved is similar, as both facilitate you to reach a better possible group towards your website. The mere difference is that PPC permits you to get the #1 spot quicker However it is more pricey and does not get durable results, while SEO facilitates you to get the first location gradually. However it is alot inexpensive and produces lifelong results.

- The major differences between PPC and Search engine optimization (SEO) are that PPC involves you spending alot of your money as for all the numerous visitors. Another way of putting it is, the more you pay. Search engine optimisation (SEO) costs you just a onetime investment and will not depend on the variety of clicks. After a cycle of time, Pay per click (PPC) keeps on costing finance to keep traffic arriving in. Search engine optimization (SEO) overhead amounts turn out to be negligible after the onetime investment. As regards to the testing of conversion of keywords, it can be tried in Pay per click (PPC). However in SEO if your chosen ranking keywords don’t obtain your desired traffic, you are finished.

- The discussion of if to settle on Search engine optimisation (SEO) or PPC depends upon the wants and differs from one person to person and the preferred results.

About The Author:
Is pay per click management more suitable than SEO for your business or are PPC SEO together required? http://www.webseoppc.net provides you all the needed information to help you make your choice between SEO and PPC.

How To Get Targeted Traffic?

2009-07-06T18:37:00.001+07:00

Now with the launch of your all new website and lots of effective search engine optimization, your website is flooding with traffic. Does this mean that your website is on the path of grand success? Well considering one factor “visitors” or “traffic” your website is really on the winners circle. However, considering the overall success, you still have to identify some parameters of your website. One of the key parameters that need to be identified is the “Targeted traffic”. If you are an expert online marketer you will be well aware of the differences between general traffic and targeted traffic. No matter if you are a pro marketer or a novice; there is no harm in explaining it. General traffic will come from any parts of the Globe looking for anything. They will not be sure whether they will find what they are looking for in your website. For example, they may be looking for some automobile accessories while your website may be of some cool wallpaper of automotives. Such traffic will not be of any use to the website. The targeted traffic on the other refers to the visitors to your site who already know what is there in your website and so are visiting your website to become loyal customers. Getting targeted traffic alone from the internet ocean is an impossible task. However, there are certain ways where you can boost the targeted traffic to your website.

Advertising For The Right Keywords In The Right Place

It is said that keywords are the key to success in Internet marketing. You will be well aware of the fact that only the right keys can unlock the right doors. The selection of the doors (ad publisher sites) and the keys (keywords) are all upto you. Poor selection of either of them will result in a complete failure of the strategy to get more targeted traffic. As a first step you have to find the right keys that will unlock the best doors. This is where the keyword analysis comes in handy. There is no scarcity for the keyword analysis tools. Once you find the popular keywords for your website, you are all set to start advertising in the publisher websites. There are several services out there where they will have the traffic data of the publisher websites. All you have to do is to choose the best site and bid for publishing the ads. Once the ads for the best keywords are published on the popular publisher sites, you can see an increase in the targeted traffic. The increase in targeted traffic can be tracked with the help of the real time traffic analysis tools provided by the traffic monetizing service providers.

Bottom Line

Getting targeted traffic plays the key role in monetizing the search engine traffic. According to experts targeted traffic matter more than anything else for a website.

About The Author:
The author of this article knows the importance of targeted traffic in monetizing a website. He knows how to increase the targeted traffic to a website by placing the right ads in the publisher websites. He is also an expert in keyword research for bidding on the right keywords. He has helped thousands of people to monetize the search engine traffic

Top Reasons Why Google Rankings Dropped

2009-07-06T18:34:00.000+07:00

Getting high rankings for competitive keywords on Google Search Results is one of the main objectives of most online business when they start doing Search Engine Optimization on their websites. This is for the fact that Google is the most used search engine by internet users when they search for information, want to avail online services or buy online products. Basically, if a site appears on top rankings in Google SERP, this will make it more visible and accessible to its targeted visitors or customers. However, if its keywords have dropped their rankings, this will lessen its organic traffic from search results which may also lead to decreasing its online sales. So if your website is experiencing any keywords dropped and wondering to know why this happened, listed below are some of its top reasons:

1. Google might penalize or ban your website

One of the main reasons of keywords dropping is that the site might be penalized or banned by Google. To find out this, you need to search your website on Google by just typing your actual domain name in the search box. If it displays your website on the results, then it's not banned.

To know whether your site has been penalized or not, you need to evaluate its on-page optimization. Google doesn't like sites that implement keyword stuffing, cloaking, doorway page and other form of black hat techniques so better clean up your site and request for reconsideration.

2. Google has changed its Algorithm

When Google is updating its algorithm, sites may experience some drastic changes on their keyword rankings. It might be increased or dropped. To verify this, you have to check some Webmaster forums and see if other webmasters are also experiencing some keywords dropped. If yes, the best thing to do is do nothing and just wait until Google is finished on its updating. Changing quickly on the site might be the worst thing you can do if you are unsure of what exactly the issue is.

3. Site's Competitors are Doing Better on Link Building

If your website is experiencing some keywords dropped, then your online direct competitors might doing better on building more quality links. Google places more weight on fresh links as well as on those relevant links. So to make your site be more competitive and get better ranking over its competitors , it's necessary to continuously build for more quality backlinks.

4. Recent Change on Site's On-Page Factors

If a website has recently made some changes on its on-page factors specifically with its title tags, content or internal-linking structure, this may also affect its keyword rankings in Google SERP. Like for example, you have changed the title tags of your site's page with different keywords, the rankings of those keywords for that particular page might be dropped and will only bring back or increase its rankings after the page is indexed again by Google.

About The Author:
The author writes articles, tips and advice for WickedInnovations offer web design and affordable search engine optimization services.

10 Things to Expect from Your SEO Copywriter

2009-06-11T14:17:00.000+07:00

From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up.

These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic ‘copywriters’ promoting themselves as website copywriters or SEO copywriters. Don’t get me wrong, there are quite a few excellent SEO copywriters out there, and you should definitely shop around. The purpose of this article isn’t to scare you; it’s to help you find the SEO copywriter who’ll deliver honest service and excellent results.

So with that in mind, take a look at the following ten tips. These are the things you have a right to expect from anyone wearing a name badge that reads “website copywriter”, “SEO copywriter”, “internet copywriter”, or “web copywriter”… (See also www.divinewrite.com/websitecopywriter.htm and www.divinewrite.com/makethemost.htm.)

1) An understanding of SEO

Obviously, your SEO copywriter must have a solid understanding of the essentials of Search Engine Optimization. They must know that ranking is essentially the result of a website’s relevance (i.e. keywords) and importance (i.e. inbound links). There are a whole lot of other factors involved, but if your SEO copywriter doesn’t understand these two basics, you should look elsewhere. If you’d like to ensure your SEO copywriter knows a little more than just the basics, take a look at www.divinewrite.com/SEOCEO.htm, www.divinewrite.com/seocopy.htm, www.divinewrite.com/seotradesecrets.htm, www.divinewrite.com/webcopyenough.htm, and www.divinewrite.com/seoarticles.htm for some clues as to what you might like to ask in order to assess their knowledge.

2) Proven experience

The proof is, as they say, in the pudding. It’s not enough that your SEO copywriter can talk the talk; they must also be able to walk the walk. Ask to see some examples of websites for which they’ve obtained some good rankings. Note that it may be very difficult to find an SEO copywriter who has actually worked on both keywords and link generation (especially article PR), so if you find one who has, and they write well, snap ‘em up! They’ll have a very broad and useful working knowledge of search engines.

3) An understanding of how many keywords to use

You don’t want to fill every page up with every keyword you’re targeting. This simply dilutes your site’s relevance and reduces readability. Ask your SEO copywriter how many keywords they would recommend targeting on each page. Hopefully they’ll suggest no more than 3, preferably 2. By targeting 2 keyword phrases per page, you can use them a lot without impacting readability.

4) Clear agreement on who will provide keywords

Someone needs to perform a keyword analysis in order to figure out what words you should be trying to rank highly for. Your SEO copywriter should be able to do this for you, but it’s quite often more cost-effective if someone a little closer to the business does it. Either way, make sure your agreement with your SEO copywriter makes it very clear who is performing this task. Don’t assume the SEO copywriter is going to do it, because they may assume you’re going to do it, and then you’ll blow your budget.

5) Keywords or keyword phrases

Expect your SEO copywriter to offer some advice regarding how specific you should be with your keywords. In most industries, the competition for keywords is so fierce that you’ll be forced to target very specific keywords in order to rank – at least at the outset. For instance, if you’re in IT, you probably wouldn’t start out by targeting the keyword “IT”. The competition is immense (at the time of writing, there were approx 3,240,000,000 results for this search in Google.com) and the IT giants already dominate the search engines for this keyword. Instead, try using a more specific keyword phrase like “IT infrastructure consulting new york” (at the time of writing, there were only around 4,000,000 results for this search in Google.com). The other benefit to targeting more specific keyword phrases is that you’ll generate more relevant leads.

6) Agree on word count per page

Always make sure your SEO copywriter gives you an indication of the number of words they expect to write per web page. While it’s necessary to have a decent body of words on most of your web pages, you certainly shouldn’t have too many. What “too many” is all depends on your industry, the objective of the page, and the needs of your audience. It’s always a delicate balance, but it’s certainly possible to rank highly with only 100-200 words per page. So don’t be fooled into paying for copy you don’t need!

7) Density targets & measure

SEO of a web page is NOT guess-work. A good SEO copywriter will talk about density measures. This is a measure of the number of time the keyword phrase appears on the page. It’s expressed as a percentage of the total word count of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%. As a rule of thumb, your SEO copywriter should be aiming for a density of approximately 5% for your primary keyword phrase and 3-5% for your secondary keyword phrase. If your density measures are much higher than this, readability will be reduced, and you’ll risk being perceived as spam by the search engines. Make sure your SEO copywriter understands keyword density, is prepared to state the target density for each keyword phrase, and is also happy to be measured by that standard (should you decide to measure).

8) Where to place keywords

The question of keyword placement has been the subject of much debate amongst SEO copywriters. While it is still unclear how much impact placement has, there is a general consensus that it has SOME impact. Be sure that your copywriter is aware of this impact. Popular opinion has it that keywords are more effective if they appear in headings, bolded text, links, and generally toward the beginning of the page.

9) Some comment on structure & links

Websites are generally better indexed by search engines if their spiders can traverse the entire site using text links. This means your SEO copywriter should be linking each page to every other page using text links. If your site is complex, this may be impractical, so your SEO copywriter will need to create a hierarchical structure for your site. First, they should break your subject material down into categories. Then for each category, they should write a summary page. These summary pages should be accessible from higher level pages via text links. They should also be accessible from each other. Each summary page should link – using text links – to a number of pages discussing the finer details of the category. And each detail page in a particular category should link to every other detail page in that category (once again, using text links). This way the spiders are able to travel from the top of your hierarchy to the bottom, and from left to right across any level.

10) Don’t believe grand promises

SEO copywriters can play a significant role in increasing your search engine ranking. But they can’t do it overnight. By optimizing your site for your target keyword phrases, an SEO copywriter is simply declaring the relevance of your site. If you engage an SEO copywriter to write helpful articles containing a byline with a link back to your site, you can then submit these articles for publication on the Internet, and this will steadily increase your ranking. But if an SEO copywriter tells you they can dramatically increase your ranking in a matter of hours or days, be wary. NOTE: Your SEO copywriter should be able to submit your articles to various submit sites on the Internet. These sites are closely watched by hundreds of thousands of publishers of e-newsletters and article pages from all around the world. High quality articles are quickly snapped up and published prolifically. And each time your article is published, you’ve got another link back to your site, thus increasing the importance of your site (to the search engines).

Conclusion

An SEO copywriter is a valuable addition to your marketing function. But you need to make sure you choose wisely. When you know what questions to ask, the battle is half won.

Happy hunting!

* Glenn Murray is an SEO copywriter and article submission and article PR specialist. He is a director of article PR company, Article PR, and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.DivineWrite.com or http://www.ArticlePR.com for further details, more FREE articles, or to download his FREE SEO e-book.

Professional SEO: Hand Off to Bob or Outsource the Job

2009-06-11T14:16:00.001+07:00

We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent. Despite our obvious self-interests on the subject, our answer is always a qualified "yes"– you can achieve professional SEO results using existing talent. However, for every company we have known that has met with great in-house SEO success, we know of many more that have seen their in-house efforts fail. We have also discovered the companies that have succeeded share some common traits.

If your company is considering doing SEO in-house, there are some critical questions that you should address before you proceed.

Do I have the proper resources at my disposal to achieve professional SEO results? Search engine optimization takes time, and your internal SEO expert will need to have a great deal of it at his or her disposal – especially at the project’s outset when target audiences, keyphrases, and optimization schemes are first being established. Even after the initial optimization effort, the nature of SEO will require this person to spend ample time keeping up with industry trends, monitoring campaign progress, performing A/B testing, and expanding the campaign as new product and service areas are added. Perhaps even more important than time, achieving professional SEO results requires a unique set of aptitudes. The person responsible for your internal SEO initiative must possess the ability to learn quickly and to look at your website from a macro-perspective, marrying together the needs of sales, marketing, and IT. He or she can not be an aggressive risk taker, as this is often a surefire way to get your website penalized and potentially removed from the major search engines. These gifted people exist in many companies, but given the unique attributes that these individuals possess, their time is often already spent in other crucial areas of the business. Without enough time to invest in the project or the right type of person to execute it, an internal SEO initiative is likely doomed to fail.
Do I know which departments of my company should be involved, and will they work with an insider?As mentioned above, professional SEO, by necessity, involves marketing, sales, and IT. The SEO expert must work with marketing to find out what types of offers and initiatives are working offline to help translate them effectively online. He or she must work with sales to identify the types of leads that are most valuable so that you can target the right people in the keyphrase selection process. And, finally, your SEO expert will need to work with IT to determine any technical limitations to the SEO recommendations, learn of any past initiatives based on a technical approach, and get the final optimization schemes implemented on the website. Sadly, in many businesses, these departments have a somewhat adversarial relationship. However, it is the duty of the SEO expert to act as a project manager and coordinate the efforts of all three departments if you are going to get the most out of your campaign. No professional SEO project can be completed in a vacuum. For whatever reason, it is often easier for an outsider to get adversarial departments on the same page, in the same way that a marriage counselor might convince a woman of her undying love for her husband while the husband is still grimacing from a well-placed knee in the parking lot.
Will someone be held accountable for the results?This may seem like a small consideration, but it can have a tremendous impact on the success of the campaign. If you have added this responsibility to some poor soul’s job description with the direction that he or she should "do the best you can," you’ll be lucky to make any headway at all (especially if the person is not enthusiastic about SEO). Whether SEO is done in-house or outsourced, someone will have to take responsibility for showing progress, explaining setbacks, and continually improving results. Without this accountability, it is very common to see an initiative fade as the buck is passed.
Can I afford delayed results based on a learning curve?It’s a reality – professional SEO expertise has a steep learning curve. While the information on how to perform the basics of optimization are freely available on the web, much of the information out there is also contradictory, and some of it is actually dangerous. It takes time for someone unfamiliar with the discipline to sort the SEO wheat from the SEO chaff (on a side note, a "quoted" search of Google reveals that this may actually mark the first occasion in human history that the phrase "SEO chaff" has been used – we’re betting it’s also the last). Simply put, if the person you are putting on the job has no experience, it will take longer to get results. This may not be a consideration if you aren’t counting on new business from SEO any time soon. However, if you are losing business to your competition due to their professional SEO initiatives, time might be a larger factor.
Will it cost me less to do it in house than it would to choose a professional SEO firm?Often, companies will attempt this specialized discipline in-house in order to save money, and sometimes this works out as intended. However, accurate calculations of the cost of in-house labor that would be involved versus the price of the firm you would otherwise hire should be performed to make an accurate comparison. When making this calculation, also factor in the opportunity cost of the resource – the tasks that your in-house people are not able to perform because they are involved in SEO. In addition, if worse comes to worst and your in-house SEO expert is led astray by some of the more dangerous "how-to" guides available, it can cost even more to repair the damage than it would have to hire a professional SEO firm to perform the optimization from the outset. And an internal SEO campaign gone wrong can cost even more than the stated fee – websites that violate the terms of service of the major search engines (whether intentional or not) can be severely penalized or even removed, costing you a lot of lost revenue when potential customers can not find your website for a period of time.
Do I believe that the end result I’ll get in-house will be equal to or greater than the results I would have gotten from a professional SEO firm? Search engine optimization can create huge sales opportunities, and slight increases in overall exposure can have not-so-slight increases in your bottom-line revenue. If you believe that your talented in-house resource will, given enough time, achieve results equal to or greater than those that could have been achieved by the professional SEO firm you might have chosen, it may make sense to do it internally. However, in addition to a better knowledge of industry trends, one clear advantage that search engine optimization firms have is the benefit of the experience and macro-perspective that comes from managing many different websites over time. Professional SEO firms can watch a wide range of sites on a continual basis to see what trends are working, what trends aren’t, and what formerly recommended tactics are now actually hurting results. This macro-perspective allows professional SEO firms to test new tactics as they appear on a case-by-case basis and apply those results across a wide range of clients to determine what the benefit is. It is harder for an individual with access to only one site to perform enough testing and research to achieve optimum results all the time, something that should also factor into the equation.
Do I have at least a slight tolerance for risk?Neophytes to SEO can make mistakes that can lead to search engine penalization or removal. This happens most commonly when they have an IT background and treat SEO as a strictly technical exercise. We are often called in to assist companies who have had an internal initiative backfire, leaving them in a worse position than the one they were in before they started. The simple truth is that you cannot perform effective SEO without marrying your efforts to the visitor experience, but this is not something that is intuitively understood when people approach SEO for the first time. However, professional SEO firms are not perfect either. Some firms use those same optimization methods that violate the search engines’ terms of service and can get your site penalized. So, if you do decide to outsource, educate yourself on SEO and do some research on the firm. Know the basics of the business, find out who the firm’s clients are and how long they’ve been in business, and ask for professional references – just like you would do with any major business purchase.

If you have considered all of the above questions, and your answers to all seven are "yes," your company may be uniquely equipped to achieve professional SEO results in-house. If you answered "no" to any of the first three questions but "yes" to the rest, it does not necessarily mean that you can’t perform SEO in-house – just that you may not be in a position to do so at this time. Taking the actions required to get you in the right position to answer in the affirmative might be worth your while. However, if you answered "no" to any of the last four questions, you may want to consider outsourcing the project to a professional SEO firm.

A professional SEO firm has the resources, the time, the expertise, and, most importantly, the experience, to launch an SEO initiative for your website that will have a positive effect on your bottom line. Whichever option you choose, it is important that you fully embrace the channel. A half-hearted initiative, whether done internally or outsourced, can be as ineffective as taking no action at all.

About the Author

Scott Buresh is the CEO of Medium Blue Search Engine Marketing. He has contributed content to many publications including Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, SEO Today, WebProNews, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue, an Atlanta search engine optimization company, serves local and national clients, including Boston Scientific, DuPont, and Georgia-Pacific. To receive internet marketing articles and search engine news in your email box each month, register for Medium Blue’s newsletter, Out of the Blue.

Ethics, Best Practices, and SEO - A Crisis in the Profession?

2009-06-11T14:15:00.000+07:00

There has been much debate recently on the practice of ethical Search Engine Optimization (SEO). The recent removal of a high profile SEO company from the Google results has plunged the industry into yet another debate on what is ethical and what is not in our profession.

I have been involved in the SEO industry for a few years now and the mention of the word ethics and best practices in what is still an unregulated industry creates a level of confusion the likes of which I have not observed in any other industry. Why does this reluctance to discuss ethics and best practices exist? After all, we call ourselves professionals and as professionals we should strive to be part of an industry which stands for best practices and quality of service.

The confusion seems to come from the way that search engines rank sites. Each search engine has an algorithm which is a complex method of giving a value to a site which will ensure that it is returned in the search results when a relevant keyword is typed into a search engine. These algorithms are kept secret by the search engines for obvious reasons. The SEO industry is highly focused on analyzing these algorithms and using any knowledge gained to modify and rank websites. Ask any two SEO’s what they consider to be ethical in their pursuit of top results and you will most likely get two very different answers. Hence, the lack of agreement on what is ethical and what is not.

So where do we start? Our commitment must always start with the client and our responsibilities to them. An ethical company will always demonstrate loyalty and respect to their client. This is true whether they are an SEO, a doctor or an accountant.

Having sound business practices and a professional approach to all that you do then we can move onto the ‘search engine guidelines.’ All the major search engines and directories publish their own guidelines of use for webmasters. This should be the minimum that any SEO practitioner complies with when working on a client’s site. Search engines have a right to protect the integrity of their results and the SEO practitioners should respect those guidelines.

The confusion seems to arrive with the interpretation of the guidelines. One SEO will interpret the rules to mean one thing and another SEO will see it as completely different. The stakes are high and a top ranking in Google for your site is powerful branding and can lead to a major upswing in your business.

SEO practitioners have been classified as ‘whitehat,’ and ‘blackhat.’ Whitehat practitioners are the ones that try to stick to search engine guidelines while blackhat operate using more questionable techniques and view the search engines as the ‘enemy.’ Unfortunately blackhat techniques can sometimes adversely affect the sites ranking and worse, get their client’s sites banned.

Blackhats traditionally play to the emotional needs of their clients and often convince them to part with their money without giving clear and specific information on the changes they will make to their sites. If a client is fully aware of the risks and is prepared to buy into short term gain then that is their choice. However, many Blackhat SEO’s do not disclose their tactics. Would you hire a CPA who submits your tax return including questionable practices and breaking all the IRS rules? You are the one who will get audited, prosecuted and have to pay huge fines.

Blackhat techniques are just plain bad business practice. They also do the search engines and the search users a huge disservice by contributing to poor quality of results. This adds nothing to the end user experience.

The search engines say that any type of manipulation to get a site ranked is a threat against them and the relevancy of their results. Whitehat practitioners will say that they are not manipulating sites but rather fixing search engine obstacles within a web site. The need for their services is great as many web site designers do not know how to integrate search engine friendly designs.

Last year a prospective customer contacted me after being burned by a “rogue" SEO company who got their site (and others) banned from Google for spam tactics. A few weeks later they were contacted by the same “rogue” SEO company under a new name. Perhaps naively she almost fell for it again. She reasoned that if they had been banned once they would not do anything wrong again! This demonstrates the lack of knowledge that consumers have regarding our industry. They don’t know the difference between good and bad SEO. People are being taken advantage of because of their lack of knowledge.

No matter what techniques your SEO uses; ‘ethical’ , ‘whitehat’ ,‘blackhat’ none at all it all boils down to one thing. Doing right by the client? Ethics is often viewed by many in the industry as hype.

I think the focus should be on serving users as opposed to manipulating the search engines. SEO’s who concentrate of making the sites the best that they can be for the end user will create a much better longer term affect. The SEOs who chase algorithms and try to game the search engines get burned when there is an algorithm change. Following search engine updates involving an algorithm shift, the industry message boards abound with posts along the lines of “I hate Google, they have killed my site” If these posters had spent more time improving their site for their clients, and the search users, the algorithm updates would be much less stressful for them.

At this time there is no initiative within the industry to create a trade body which sets a code of best practices. It is down to the consumer to practice “buyer beware” and ensure that they practice due diligence in selecting an SEO. They need to use even more caution than they would use to select any other vendor. I also believe the industry has a responsibility to provide education and resources for consumers and help de-mystify the profession.

Great SEO companies share their knowledge willingly. They hide nothing to either clients or search engines. They know that they have a specialized skill and are proud of what they do. They get their results through hard work and perseverance. They also know that to do the job properly takes a lot of time. This is something which most business owners feel they do not have. They are confident that when it comes to hiring a professional, their honest and open approach to their trade will be acknowledged by organizations who only want to work with the best.

The following are some golden rules I have written on choosing an SEO. If the consumer sticks to these rules then they should avoid the practitioners in our industry who give the rest of us a bad name.

• Only work with a company that follows search engine guidelines. (If I could only make one recommendation this would be it). The three main search engines are Google, MSN, and Yahoo. Look on their sites for their webmaster guidelines.

• Only work with a company that documents the SEO process they will use to rank your site

• Only work with a company that provides a written contract outlining their process and their costs

• Get at least four proposals for your site and compare services before you make a decision

• Do not work with a company that offers guarantees of top rankings. Nobody can offer these types of guarantees.

• Do not lock yourself into a contract you cannot get out of if you are not getting results

• Ask for references and follow up with them. If you still have any doubts ask for more. Ensure that references check out. Check that the suggested site is real and that the contact details given check out against the contact details on the site.

• Do not allow any work to be carried out on your site without your approval.

• Do not give the SEO carte blanche to do as they will with your site. It is your site not theirs. It is your responsibility to ensure that the SEO does not apply any techniques that would result in getting your site banned.

• Check the companies BBB (Better Business Bureau) report. Check for membership of any other established trade bodies such as the AMA (American Marketing Association) Many companies claim that they are more reputable because they are part of SEMPO (Search Engine Marketing Professional Organization.) However this is not the case. All that is required to be a member of SEMPO is a $299 annual subscription.

• Do not work with a company that engages in site wide link exchanges. Question their linking methods. Ensure that they only have a policy of linking with on-topic sites. Remember, your site is built for users not for search engines. If your site is about computers and your link to a site that sells children’s toys how useful do you think that link will be for your visitors.

• Ask other companies doing well on the Internet who they use for SEO. Always ask about the quality of customer service that is offered. It is not much use having a great SEO if you can never get hold of them.

• If it sounds too good to be true. IT IS!!!

In conclusion the SEO industry is a dynamic growing industry. This rapid growth has created some challenges for the industry. One of these challenges is the perception that outsiders have of SEO practitioners being unethical. To counteract this many SEOs are now promoting themselves as ‘ethical SEO.’ However, as the industry is unregulated it is up to the consumer of the service to become informed and exercise caution when selecting a SEO vendor. As the demand for SEO continues to grow the number of unethical practitioners calling themselves SEOs will also grow. To protect yourself, take the vendor selection process seriously. Look for vendors who are willing to share knowledge and partner with you to provide the best possible outcome for you business.

James Peggie is the Director of Marketing for Elixir Systems – a search marketing agency located in Scottsdale, Arizona. http://www.elixirsystems.com

How To Be An Ideal SEO Client

2009-06-11T14:14:00.000+07:00

If your company has selected or will select an SEO vendor to optimize your corporate website for natural search, I offer you kudos for embarking on a process that can generate tremendous revenue for your business. Now, the fun part begins. You'll need to oversee and evaluate a process that is hard to comprehend, has somewhat intangible deliverables, and where the "timing of results" can't be precisely defined. Given this scenario, how can you best work with an SEO to achieve the best outcome for your website?

Make SEO a Marketing Priority. On some engagements, the SEO is almost entirely self-sufficient. On others, he or she might depend on the director of marketing, the president, the web designer or IT support to help facilitate the SEO effort. Some of these folks might not see the value of the optimization and don't view SEO related efforts as a priority. If you can let your team know the critical nature of the work (and your SEO should be willing to help in this effort), the expected results should be achieved that much faster.

Learn enough about SEO in order to ask good questions. Over time, the talented stable of Search Engine Marketing writers at Search Engine Guide have produced a large number of articles covering almost every aspect of the SEO process. Read up. Become familiar with the terminology and concepts. At minimum, you need to be conversant enough to evaluate the metrics of the campaign.

But don't tell your SEO how to do the work. Too much knowledge can be a dangerous thing for some clients because they lack the experience to place their knowledge within the context of the whole SEO process. Such clients may even feel empowered enough to tell their SEO vendor to take a course of action that will damage their efforts to obtain targeted natural search traffic. But if you have done proper due diligence in choosing a knowledgeable and ethical SEO expert, you shouldn't have any trouble staying on the right track. Your chosen professional will probably be appreciative that you've educated yourself about the process and will be glad to answer your "tough" questions. All reputable SEO vendors should be open and transparent about their methods and work process...don't work with any that aren't. And if you are comfortable with your SEO expert, the value of his or her experience should be easily discernible.

Good SEO advice can smell funny. Bad SEO advice stinks. Sometimes it has been a challenge explaining the merits of link-exchange or RSS feeds to SEO novices. Many marketing professionals have cringed when I've recommended having at least 250 words on the website home page. Fortunately, I've been able to rely upon my own SEO experiences to demonstrate the value of my advice and, if necessary, I can seek out the authority of other experts in the field to support my views. But, "rogue SEO's" have damaged many websites by convincing site owners to allow them to engage in practices such as link farms, hidden text, and cloaking that violate search engine guidelines. If you have educated yourself enough about SEO to be conversant in the terminology and techniques, you should be able to smell the odor before you step in the poop.

Well-run SEO campaigns still have hiccups. Search engines periodically change their algorithms which can be a boon or a bust for clients. Most recently, Google's "Jagger" update hurt many websites that followed SEO best practices. I have a client who had an 18-month-old domain that lost excellent Google rankings that I helped achieve in a very competitive field. I explained that based upon my research (and reported by many other SEO's through articles and forums) that Google has algorithmically implemented the following precepts: 1) It is very difficult for new domains to rank well for competitive terms and 2) Many inbound links must age for 6-12 months before they become effective. Now, it is incumbent upon me to chart a new course to help the client regain what was lost. Conversely, Jagger gave some of my clients excellent results far more quickly than I could have expected.

Measure results. A high-level web analytics solution like Clicktracks 6 (which I use and highly recommend) is essential to measure the success of your campaign. If you are spending thousands or tens of thousands of dollars on SEO, don't rely on a $10 per month web stats package. Your SEO vendor should offer advanced web analytics as part of the service...shy away from an SEO who doesn't use advanced analytics because the optimization decisions on your website will be made based upon incomplete information.

As a client, you need to view SEO as a long-term strategy that has peaks and valleys. Educating yourself about the SEO process will eliminate the "surprises" that are inherent in the process and will make for a far more efficient and productive vendor/client relationship.

Todd Mintz is the Director of Internet Marketing & Information Systems for S.R. Clarke Inc., a Real Estate Development and Residential / Commercial Construction Executive Search / Recruiting Firm headquartered in Fairfax, VA with offices nationwide. He is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association.

SEO Software: Trying To Catch The Spiders...

2009-06-11T14:13:00.000+07:00

SEO software does what exactly?

SEO software frequently starts from the following assumption:

- look at the page that ranks number 1 in Google,

- do exactly the same + a bit better,

- and you will be number 1

SEO software will then examine "all" the SEO parameters that it finds out about the number 1 site in Google. Then this SE software will automate the process in mimicking this for your site.

SEO is more than a software-approach!

SEO is the art of ranking number 1 in any search engine for any keyword.

Spiders rank a web site number one because spiders "think" that this site deserves to be number one. Of course the spider cannot think: there needs to be a programmer who programs the spider to find out which site is best.

Now if you are smart enough to feed the spider exactly what the programmer thinks is important, you will have the knowledge to rank number 1.

This is exactly what SEO software does: it claims to know and tackle "all" the parameters that make a web site ranking number 1.

Pitfalls of a software-approach to SEO

Suppose you find all the parameters needed to rank a web site number 1. You manage to get all this parameters onto your site and you even manage to be rank number 1.

Now if your site is really deserving to be ranked number 1, all is fine. But if surfers start complaining that you are not, the search engine will be blamed!

It won't take long until Google finds out that "somebody broke the code" of the spiders. The spiders will be updated to give quality results to the visitors!

This means you need to get an upgrade of your SEO software approach... : you are running after the facts in stead of above the facts.

How to be ranked number 1?

You rank number 1 because you deserve it.

In spider logic this still means:

- your page talks about the keyword you are optimizing for

- you page has lots of incoming links about the keyword you are optimizing for.

This is what ranking number 1 should be about.

But my SEO software is really up to date, or is it not?

Your software can only be up to date AFTER the spiders' software is updated. Unless you write the spiders yourself, you will always be a bit later.

You cannot know all the parameters the spider takes into account, unless again you are writing the spider software yourself.

Some of the parameters you cannot influence: age of the web site is one of them. Suppose the spider needs to choose between 2 websites: the oldest one and the SEO mimic: which one to choose? The oldest one would be the easiest bet, and you cannot change the age of your web site can you?

A close look at SEO software

SEO software advertisements could say that you can get a top 5 Google Ranking in under 30 Days... If that is true, then check out to see:

- is the web site of this SEO software ranking number 1 in Google for SEO or SEO software?

- are the example web sites the SEO software mentions to be ranked number 1, really number 1: number 1 in Google that is?

It's very easy to type in the keyword phrase of the SEO software example web site and see if they are number 1 or not.

And don't be fooled by SEO software that gives numerous examples of number 1 rankings in MSN or Yahoo: if you want to have a long lasting number 1 ranking in any of the search engines, you better start having a number 1 ranking in Google.

I didn't say that it is a guarantee to rank number 1 in Yahoo and MSN once you rank number 1 in Google, but you will surely be high up there as well. On the other hand, a number 1 ranking in MSN can mean that you are no where to be found in Yahoo nor Google.

So you say: well, then I just try to rank number 1 in MSN since it seems to be easier. Well, it is easier, but then it is easier for your competition as well, so it won't take then too much effort to out-play you again. Therefor do the job good once and for all: thrive to be number 1 in Google and then fine-tune if needed for MSN or Yahoo.

Why do you do SEO in the first place?

SEO is 1 of the ways to get more traffic to your web site. But there is more in getting a lot of traffic to your site, than "blindly ranking 1 in Google":

--- Always make sure you rank number 1 for a word a lot of people are looking for! ---

If you buy any SEO software or out-source your SEO to the SEO specialists: always check their SEO examples:

- are they ranking number 1

- are the keywords they rank for popular search keywords (bigger than 10.000 searches a month in the Keyword Selector Tool from Yahoo's search-marketing is considered not too low)

- how long did it take them to be number 1

- how big is the competition for the keyword-phrase (smaller or bigger than 5 million? As a general rule : above 5 million keyword-phrase results in Google, things become though)

- how big is the competition for the quoted "keyword-phrase" (smaller or bigger than 33.000? As a general rule : above 33.000 quoted "keyword-phrase" results in Google, things become though)

If for all these items the SEO software or SEO specialist can answer YES, then you can start taking them very seriously!

Try it out for each example web site any SEO software claims to have ranked number 1 for a certain keyword-phrase. And of course, always start with checking if they are ranking number 1 in the first place! If they are not, then you are going to buy SEO software that doesn't do the job! Ranking number 2 is ALMOST number 1, and even worse, ranking number 9 is nowhere near to ranking number 1.

SEO software web sites

Whenever you are interested in something to buy on the Internet, check out the overall web site of the product you want to buy!

Some SEO software web sites are 1 page web sites: just 1 page with the product, no links, no extra pages...

Again back to basics. What was the first idea to set up the Internet? To give people information, lots of information.

And we are talking about a "NET" in Inter"NET": "net" means links here, links there, links everywhere... (that's why links are so important in SEO)

If you don't see lots of links nor lots of content on a web site about SEO, then the SEO web site is not serious about its own subject: SEO!

Back to Basics: web-traffic

Your purpose is getting as much people to your site as possible, isn't it?

SEO software has the purpose of ranking 1 in Google.

Now it is very easy to rank 1 in Google for the keyword-phrase "jhdkghgkbdcds",
but who is looking for "jhdkghgkbdcds"??? Nobody!

So if nobody looks for "jhdkghgkbdcds", then why bother to rank number 1 with it?

What is a nice number when it comes to "popular keyword searches"? If you use the Overture Keyword tool, anything above 10.000 searches a month means quite popular, but: also know that above 10.000 "the big boys' are competing
with you, below 1.000 you have the field for yourself. So a good SEO advice is work yourself from the bottom up: start with keywords that are not so popular, and once you are ranked high for those, then tackle the next more popular keyword on the list.

SEO software Conclusion

SEO is the art to feed the spiders what they like.
SEO software is running after the spiders trying to catch their attention.

Always check the numbers and the facts about any SEO software and (this) SEO article!

Then make a decision yourself. If you see that the SEO software

- is ranking well for it's own product

- is ranking web sites for popular keyword well,

only then you can consider buying it.

Making money on the Internet is something that has always intrigued Stef Glassee, a Sun Certified Java Developer. Being into programming and software development he has a first eyes view how software can help people, but it cannot yet replace people. Same goes for SEO software.

...It's quick and easy to throw an apple pit in the soil. But be prepared: it takes a long time before the apple pit becomes a tree loaded with apples!...

You can read more about starting to make some money online, SEO and web-site marketing at : Quick and easy ways to make money

Easy Adsense

2009-06-11T14:11:00.000+07:00

Adsense from Google is most certainly the ticket for many website owners, whether you have a small website or a large one, Google Adsense could earn money for you while you sleep! I have been using Adsense at my website which simply explains all about Google Page Rank for just a short time and have earned money daily since using Google Adsense.

It is Free to sign up with Google Adsense and although Google will never tell you exactly what you could earn because each click or search has to yield them something in return first, you will start earning money more or less straight away after signing up and adding the code to your website. I can assure you that Google Adsense is certainly worth the bother of adding some small amount of code to your webpage. You do not have to be an expert website creator to earn money from Google Adsense but obviously if you have a large website then Google Adsense could earn you a great deal.

Google Adsense can earn you money in three different ways:

Firstly Google Adsense can display targeted adverts to your webpage. These Adsense adverts link directly back to Google Adsense and look for keywords in your webpage. It then links the correct advert to that page, using relevant good Adsense adverts.

Secondly Google Adsense can earn you money from website searches which can earn a good amount of money if you place the Google Adsense search box in the best place for your website visitors. You will not earn every time someone searches from you Google Adsense search box however, it really depends on whether they have also moved on to maybe purchase a product or signed up for something via the Google Adsense search box.

Thirdly you can also earn money from Google Adsense referrals, which potentially could earn you quite a lot of money. By simply referring your website to Google Adsense to make money will not in itself earn you money, but if they sign up to Google Adsense and then go on to make $100 within their first 6 months then believe it or not Google Adsense will pay you $100.

So if you can get your website to sign up with Google Adsense you will never know when the big one will drop in your bank account. It is fairly easy for a new Google Adsense member to earn $100 in six months, especially when your visitor already has a website with perhaps as little as 50 unique visitors a day. With Google Adsense and it's ability to know what to show your website visitor as regard to targeted adverts, you will soon gain back your time in earnings as long as you follow some basic guidelines.

Adsense works best with content rich websites and there is absolutely no point in adding Google Adsense to anything but websites that are content rich. So target your Google Adsense campaign toward the current scheme of your webpage’s. Therefore if you have a website, on let's say cars, then write your content about cars and write lots of it too. You will not only earn a living from Goggle Adsense but also from your original services or products. Google Adsense requires a great deal of content for it to decide the best adverts to display so be very aware of this. Remember also that Google Adsense allows people from around the world including many poorer countries to make money from their website using Goggle Adsense. As long as you can read and write, also have a computer with internet connection then you can certainly earn a great wage from writing about what you know.

James Jenkins
Software Developer
Tamar Solutions

How To Skyrocket Your Adsense Revenue

2009-06-11T14:08:00.000+07:00

Adsense is an advertising model created by Google which utilizes pay-per-click and pay-per-impression advertising which is beneficial to both advertisers and webmasters alike. For the advertiser Adsense is a very efficient way to get access to high volume targeted traffic by having their ads displayed on topically relevant sites. For the webmaster Adsense can be an extremely lucrative alternative-income source, or as many Adsense gurus have discovered, Google Adsense can well be your primary super-income source.

It's free to join Adsense and you'd be well advised to read Google's Adsense rules and policies. Google supplies excellent resources on The Dos and The Don'ts of Adsense as well as very comprehensive tutorials on how to set up and use Adsense. So for that reason this article will not go into the basics of Adsense but rather will give you tips on how to become an Adsense Expert and join the growing number of Adsense Gurus who are making mind-boggling amounts from Adsense!

Dress Your Ads For Success

1. Don't leave your ads looking like...well ads! Many Adsense users simply follow Google's default format settings to setup their ads. Big Mistake! If your ad looks like an ad people are generally going to ignore it. As for those banners... please! Nearly everybody online hates banners and avoids them like the plague. So don't make the mistake of thinking that visitors to your website will behave any differently to those Adsense banner ads you may have set up. Simply put...do without the Adsense banners if you want to cash in.

2. Optimal Placement of Your Ads. In the real world it's said that location...location...location is everything. Same thing goes for the web, at least as far as Adsense is concerned. If your ads are tucked away where no one can see them basically you aren't going to get any clicks. Think about it--when people go to a website the first thing they do is absorb as much information before ever scrolling. That part of the page they see without scrolling is called above the fold. That is where you want to put your ads. Remember easier seen means more clicks...which means more ka-ching!

More Is Less. The number of ads you've got above the fold will influence your visitors clicking habits. Google puts the top-paying ads topmost with the lower paying ones at the bottom. If you have a stack of ads all located above the fold those cheaper ads might steal attention away from the more profitable ones. So keep this in mind...more is not necessarily better as far as your Adsense revenue is concerned.

3. Wave Goodbye To That Border. So you've spent a lot of time putting up intelligent and useful content on a beautifully designed site...shame that you've got to tarnish such wondrous aesthetics with Adsense. But guess what...you don't have to! You can easily blend your ads in to compliment the overall layout of your site. First thing--Get rid of that border delineating your ads. Next, make your Adsense text the same colour as that of the rest of your site. People are more likely to click on it thinking it's part of that useful content on your site.

4. Text Ads versus Image Ads. And the winner by unanimous decision is (drum roll)...Text Ads! With the right formatting your text ads will blend in with your content. Text ads are also more flexible with respect to tweaking and positioning. Another thing about text ads, is that you can squeeze more of them in the space taken up by an image ad (banner). Text ads don't appear like clutter whereas banners do!

5. Keywords. The content on your web pages determines the Adsense ads that appear there. If your site does not have a specific theme then Google will gladly supply you with non-profit general service ads. So as you can see Content is Still King! Even so you can quite easily (and legitimately) influence the Adsense ads supplied to your site by strategically placing keywords in specific locations on your site without diluting your site's copy (text tailored towards a specific goal and written for your visitors).

These are just a few of the simple optimizer tweaks that Adsense Experts utilize to cash in big from Google Adsense. Remember that people generally need to be exposed to something at least seven times before they're comfortable enough to purchase it. So if you're an affiliate marketer or any kind of online seller (or for that matter as long as you have a site) why not put up Adsense on your site and make some easy revenue while your visitors familiarize themselves with what your site has to offer.

Finally if you really want to become an Adsense Guru who rakes in five-figure amounts every month, you need to understand what it takes to correctly design a site from scratch with the sole purpose of cashing in big from Adsense!

More On How To Dramatically Increase Adsense Revenue

Ba Kiwanuka
http://www.internetbusinessmart.com

Adsense Blindness - How To Beat It!

2009-06-11T14:06:00.001+07:00

Adsense blindness is a topic that is becoming more relevant with each passing day
based on the enormous success of Google’s Adsense program. The amazing
success of the Adsense program has led to what seems like universal adoption of
Google’s ad serving technology. The problem is that the ubiquity of Adsense is
causing more and more people to unconciously filter Adsense ads as they view
websites. The question that this article seeks to answer is what can be done to
recapture the revenue that is being lost?

In a word - experiment. Gone are the days when you could throw up some great
content and cash in by throwing some Adsense panels above the fold integrated
into your text. The mantra of the past couple of years has been blend - blend your
Adsense panels into your content. Common wisdom and experience dictated that
the closer your Adsense panels resembled your content, the better your click-
through ratio. Trick the user and all that…

This strategy will suffer from lower and lower conversion rates on high-value
content sites with a high returning visitor rate. You see, the more familiar a reader is
with your site and its layout, the easier it is for her to identify your Adsense panels
and filter them in favor of your content. This is not a new trend; it is simply the
culmination of several factors.

First, Adsense has achieved world domination or something close to it. Adsense is
everywhere and its format is static and unchanging. There are only so many panel
sizes and each of them is branded plainly with Google’s label. Sure, you can vary
colors, borders, and link colors but that darn Google name is still tacked on to the
corner of every panel. Second, Internet adoption rates in the English speaking
countries is slowing. With less new users coming online each day the pool of
Adsense neophytes is shrinking. Every day a larger percentage of users become
desensitized to the presence of Adsense and that Google tag on the corner of each
panel. Finally, as I previously mentioned, if you provide high-value content your
readers will return and the more familiar a user is with your site, the easier it is for
her to filter your Adsense ads.

What can be done to turn the tide back in the favor of the humble website owner?
Don’t be afraid to experiment with Adsense. While the panels remain relatively static
you can vary colors and borders. The key with experimentation is to make subtle
changes. Your Adsense panels should continue to blend with your content overall.
Well blended content captures new readers every time. What you want to do is
create a situation where the user, especially returning readers, stop and process
your changes. You want her mind to note that the Adsense panel is different but
only slightly. Those borders that everyone matches with the page’s background
color can be made to be slightly darker or lighter than the page background color.
Nothing too garish mind you - just a slight difference that makes the reader pause
and consider what she is being presented with.

The same approach can be applied to text color and link color. Subtle changes can
work wonders for improving click-throughs. The idea here is that we have trained
the reader’s mind to expect Adsense panels to be blended very deeply into our
content. Now, their mind is presented with panels that are standing out just a little
more than usual and once they notice this, they will process the Adsense text and
hopefully click-through.

Varying the panel type and size you are using can also help to improve your click-
through ratio. Every change you make to your site layout causes readers to work at
processing the changes this requires attention. This simple act draws the reader’s
attention to the panels and hopefully creates a click event. The key to sucessful
testing is to make only one change per day so that you can effectively assess what
effect the change has. If you make two or more changes you will have no clue which
change caused your reader’s behavior to differ from the past. My Adsense resources
page listed below has some great pointers concerning how to effectively test
changes to your Adsense panels.

My next suggestion will shock and anger many - heresy some will claim but I stand
by it nonetheless. There are other options! Adsense isn’t the only game in town. In
fact, there are thousands of other fine affiliate programs that you can join and
integrate into your content right along with Adsense. Granted, you will have to work
a little harder and this is the true evil that Google has perpetrated upon us. Adsense
is so easy that we have become lazy in matters of monetization. Break the Google
chains that bind you! Do some research. Yes, work and find an affiliate program that
matches your niche and promote the hell out of it. I suppose if you are happy with
your Adsense earnings you can stick with Google solely but consider the money you
are leaving on the table.

Almost any piece of great content can be matched with a suitable affiliate offering.
There are literally thousands, perhaps even tens of thousands of affiliate programs
available. Find one or two that match your niche and give them the same billing you
give Adsense on your website. You might just be surprised. A quarter-per-click is
nice when coupled with a conversion rate of 1.5% and some decent traffic but
consider a $5 or $10 affiliate commission that only converts ten percent as often.
You will quickly discover that adding a program or two has no effect on your
Adsense earnings but does provide a welcome new revenue stream!

BW Griggs consults and develops but rarely sleeps. He is the author of Affiliate Success: eBay, a nifty piece of software that has nothing to do with teaching people how to become eBay super-sellers but rather, enables people to create a new, powerful income stream by displaying eBay auctions on their websites in much the same spirit as Google's Adsense program but with suprisingly better results!

http://www.shrubsoft.com/ase-details.php

For additional resources concerning how you can defeat Adsense blindness, visit: http://www.shrubsoft.com/blog/affiliate/adsense-blindness-resources/

Google Adsense Tips - What, How, Who, Why, When and Where!

2009-06-11T14:06:00.000+07:00

The Amazing Google Adsense Program is today towering like a Colossus in the Internet. It has helped some smart Internet Marketers to make huge amounts of money, while at the same time it is interesting to note that many new Internet Marketers and Internet Home-Based Business Entrepreneurs are receiving their first pay check from Google Adsense rather than the main affiliate program.
Given below are the Asense Tips, What, How, Who, Why, When and Where of Google Adsense in a nut shell.

Adsense Tip: What is is Google Adsense:

Google Adsense is a program designed by Google that can generate advertising revenue for your website. Relevant Text and Image ads. targeted to your website content are delivered by Google. Additionally if you place a Google Search Box in your website, relevant text ads. are displayed when a search request is made by a website visitor. Google will pay you for all valid clicks. made by your website visitors on the ads. or search results pages. Another new addition is the Google Adsense Referrals Feature , whereby you can generate additional income by displaying Google’s Referral Buttons on your web pages.

Adsense Tip: How to get started with Google Adsense:

You have to apply to Google Adsense by completing an online application form at https://www.google.com/adsense. Once the application is approved, you will be able to participate. You then have to copy and paste a HTML code that is provided by Google Adsense into your web pages. The code creates relevant ads. to the content of the page. When a visitor clicks on it Google pays you.

Adsense Tip: Who can participate in Google Adsense:

Anyone who has a website can join the Adsense program but not adult and hate sites. You have to comply with Google's program policies. It is Free to join. Google has a massive advertiser base and they have ads. on the ready for all categories of businesses. They also have ads. ready to match different types of content sites, from a pet store site to that of a highly sophisticated technological site.
Google Adsense can be used in many languages. It is also targeted geographically and hence Global business can take advantage of this and webmasters living in any part of the world can participate.

Adsense Tip: Why Participate in Google Adsense:

The obvious answer is to make money from home. It does not cost you anything if you have a website, so why miss the opportunity to make money from home. Google pays you monthly if your earnings reach $100.The Google Adsense checks are a blessing to a large number of newbies with low budgets eager to make money from home. Some webmasters feel that Adsense ads. can lead their visitors away from their site. This possibility is there but if you have a website with good content they will always come back.

Adsense Tip: When to Participate in Google Adsense:

The Adsense program is Web related and hence you must have a website to participate. Once your website is ready and the contents optimized, you can submit your application. The Adsense program is not restricted only to high page rank sites as some seem to think.
Google approves most of the sites but ensures that they are of acceptable standard. Normally they are approved within 2-3 days. Once approved you can immediately participate in the Adsense program by logging into your account.

Adsense Tip: Where to place Google Adsense ads. in your Website.

The Adsense ads. can be placed anywhere in your web pages, but there are specific areas in your web pages that are recommended by Google which have been found to generate more clicks.
According to Google and our own experience: Ads placed above the fold tend to perform better than those below the fold.
Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.
Ads placed at the top of the page and at the left generally perform better than others.
Ads at the bottom of long articles and those that are integrated or merge with the content too perform very well.
Of course there are other strategies, such as creating high paying keyword content pages to suit individual sites and also generating more traffic to your site. These have to be implemented too, to ensure success.

The Google Adsense Program has come to stay. It is a great way to earn an additional income for most webmasters and a big income for some who have made the Adsense Program as the main source of income. Which ever way you look at it the Adsense Program is a happy hunting ground for all and these Adsense Tips can help you get started.

Copyright © 2006 Kanaga Siva About Kanaga: Kanaga Siva has a wealth of experience in Marketing and also running a successful Home-Based Business. He now operates his Internet Marketing Business. For Articles, Resources, Ideas and Advise to start a Home Based Business and for other recommended Programs, visit his Home-Based Business From Home website.

Optimizing Adsense For Better Performance and More Money!

2009-06-11T14:05:00.000+07:00

So you want to make money with Google Adsense? I don't blame you, who doesn't want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s).

Before we get into it, learn more about Google Adsense here: http://www.google.com/services/adsense_tour/

First and foremost is: Positioning

Where you position your Adsense link boxes and banner ads is extremely important. Trying to make money from the bottom of your pages within your website just won't cut it. You need to add your Adsense links right in the heart of your template or right in the heart of your content. I would personally suggest both actually.

Adding Adsense in the heart of your template:

Link Units:

Since the introduction of Google Adsense "link units", we can now add what looks like a "menu system" to compliment our menu system within our website. This is HUGE. Have you ever just clicked on a website and kept clicking on the menu links? I know we all have. By adding a "Google link units" to your menu, you will get more clicks than you thought possible. Try adding the link units near the top for better performance and try creating your link units to match the color of your menu system in place. Once in a while I find myself clicking on a menu link unit without even realizing it which in turn gives more money to the website owner.

Leaderboards & Skyscrapers:

These may very well be your "bread & butter". I only say this because of the sheer size of these ads units. The best place to add these ad units is obvious; Straight across the very top of your website (leaderboards), and straight down the side of your template (skyscrapers). Anywhere else may not look proper within your template and may look unprofessional.

Square & Rectangle Ad Units:

These are great to compliment the mass amount of content within your website and also within your recommended resources. You want to compliment your content, you don't want Adsense to BE your content because this will look poor on your part. Adsense is very popular with webmasters; who doesn't want to make some extra money. However, don't forget that many of your visitors are also used to seeing Adsense within a website, and need a good reason to click on them.

Square and rectangular units are great to use within articles posted on your website or within your link resources. Try adding your Adsense boxes above your resource links within a page to give your Adsense account that added extra exposure.

Just remember that Google allows up to 3 ad units per page. Using these 3 strategies will help to better optimize Adsense for positioning! Let's now go onto targeting...

Optimizing Adsense: Taking out non-related ads!

Do you ever wonder how ads like "business card specials" ever get displayed on to your website when your company content is all about baby clothing? Since the introduction of "Adwords Site Targeting", we now have to keep an eye on the ads being displayed on our website(s). Companies may now specifically target your website for more exposure. There is no restriction whether the website is content related or not, just more marketing exposure for the advertiser.

Filtering Adsense Advertisers:

Within your Adsense manager, you have the option of using the "Competition Filter" which allows us to remove certain websites from the ads being displayed regularly. This is going to be an on-going optimization task in the future. Without filtering the ads being displayed within your website, you might find yourself with ads unrelated to your industry and possibly some ads that have a negative effect within your site.

If you don't remove all the unwanted ads being displayed on your website, you might end up hurting your Adsense performance online. The more targeted you can get your Google Adsense ads to display on each page, the better your chances at being able to make more money. Try to take a moment every week to study the ads being displayed on your website.

Open up a note pad, or word document and record all the websites you don't want to be displayed anymore. Add these sites to your "filter list" within your Adsense account.

Remember to add the website (within your filter list) like so: smartads.info - without the www. Adding anything after or before the url will only prevent the company from displaying one of their many ads like so (www.site.com/ads/1.html). This way you stop anything from the entire website from showing up within your Adsense campaign online. The more you optimize your Adsense filter, the better your performance will pick up and the less non-related ads will be displayed on your website.

One constant that holds true with Adsense:

The more pages you have with your Adsense campaign being displayed, the more you WILL make. People who have online networks immediately can profit from Google Adwords because they have the power to add their Adsense boxes & banners onto multiple websites, possibly 1000's of pages.

Should you add Adsense to your website?

If you own a small company that has a brochure type website that gets maybe 50-100 visitors a day, I recommend NOT adding Adsense to your site. It will never make enough money with that kind of traffic. Remember: Your Adsense campaign needs to make over $100 to get paid out.

If your company receives around 500-1000+ visitors a day, you can now start considering to make money through Google. Adsense is all about numbers. Play the numbers to make more money. In fact, try making goals for yourself to make X amount of dollars through your Adsense account by a certain time. Doing this will only increase your business and make your company more powerful online by increasing the amount of traffic it receives.

For multiple websites, channels are important:

Google allows you to track the performance of multiple websites all in one account which ultimately gives you the ability to track how many visitors you're getting for each website. It also allows you to work harder on those sites that aren't up to par.

I consistently look at each individual website channel to work harder at promoting the ones that aren't performing well. By doing this, we increase the amount of promotion going into the websites that under perform, and in turn eventually increase the business for those websites as well. The more you promote your website, the more the exposure you will ultimately deliver for your Adsense campaign and your company.

Google Search with Adsense:

To top all that off, you can add Google search within your site to give visitors a search function for your content and to allow people to also click on your Adsense program. Please note that for Google search to work, your website and all of its content pages must already be indexed by Google. Adding the Google search bar to your site right away won't help your visitors at all.

For more Google Adsense optimization tips, go here: https://www.google.com/support/adsense/bin/static.py?page=tips.html

Don't forget to read the Google Adsense Policies & Procedures: https://www.google.com/adsense/policies

I hope this article helps you to make more money!

About The Author: Martin Lemieux is the owner of a successful article directory network with over 80,000 author submitted articles, with over 30,000 active authors world wide. http://www.article99.com/internet-marketing/article-marketing/ - Article Marketing
http://www.article99.com/writing-and-speaking/writing-articles/ - Writing Articles

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7 Powerful Ways To Make Money From Adsense Using Only Free Tools

2009-06-11T13:47:00.000+07:00

There is really no doubting that there are amazing incomes currently being made on Google Adsense and the really interesting thing is that even relatively small sites and blogs are finding new ways to make money from their Adsense sites every day.

Actually there are a lot of increasingly creative ways to make money and maximize on Adsense earnings that are being discovered and also being put to use every day. And what’s even more fascinating is the fact that most of these tools being used don’t cost anything. They are actually free. Here are 7 of the most effective currently being used.

a) Ways to make money from Adsense by Distributing articles through ezine and article announcement lists

Some of the most effective methods ways to make money from Adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your Adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.

Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your Adsense site feeling cheated. And believe me, you don’t want to cause this sort of reaction because it is definitely not one of the ways o make money from Adsense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your Adsense site.

Within a very short of consistently applying this technique, my daily Adsense earnings increased seven-fold.

b) Ways to make money from Adsense by Distributing free articles to high traffic article sites
Some people find the recent trends that have seen an increase in article sites surprising. I don’t. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.

Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.

The more new articles you release to these sites every week, the more targeted traffic your Adsense sites will receive. This is in fact one of the most effective ways of making money consistently from Adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the Adsense ads posted there.

c) Ways to make money from Adsense by Using Articles And A Viral Marketing Website

Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.

When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.

There is one of the very simple ways to make money from Adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your Adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your Adsense site.

Find more details on this at my blog whose address you'll find in the resource box below.

Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.

d) Ways to make money from Adsense With Your Email signature

People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forwarded all the time and are even copied to several other people sometimes.

Do not waste another minute. Go to all your email accounts right now and create a signature that points to your Adsense site or sites.

Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.

e) Ways to make money from Adsense By Asking Questions At Discussion groups

I recently had an interesting conversation with a young Internet and computer techie. He asked me whether there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than by trying to sell his own advice.

There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.

These forums can easily be found through you favorite search engine.

f) Ways to make money from Adsense By Bartering your online skills for valuable Adsense keywords

In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; “What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. More so online where people have plenty of skills but are slow to trust others enough to send them money for an item they need.

You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable Adsense keywords. Valuable Adsense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable Adsense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.

g) Ways to make money from Adsense By Sending Teaser Emails

To Everybody In Your Inbox And Also To Your Opt-in Email List
Most of us receive tons of email in our inbox every day. You’ll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your fare share of SPAM or unsolicited email. All this is “gold” lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out “teaser emails about the most interesting aspects of content at your site. The whole objective of teaser emails is to get people to visit your site. For instance if I were to send out teaser email on this content here is how I would construct it;

Subject: Free Tools Currently Being Used To Increase Adsense Earnings

Hello,

Just thought you might be interested in this subject, since so many folks online use Adsense these days. If not please accept my sincere apologies. Details are at my site.

www. your site's address .com

Regards,
Chris.

I am sure you can write an even more effective teaser email. It would be a better idea to have a different message for your close friends, a different one for your business contacts and yet another one for those nasty guys SPAMMING you.

These are just some of the many creative ways to make money from Adsense.

Christopher Kyalo is a successful online writer and entrepreneur. Visit his blog to read the rest of this article; http://webcontentprovider.blogspot.com/2005/10/7-powerful-ways-to-make-money-from.html He can be reached at strongwallafrica at yahoo.com

Make Money with Google Adsense

2009-06-10T15:55:00.000+07:00

If used properly, it can generate a very large and healthy income for you. However if you are not using it correctly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table, something all people hate doing. How you can start earning money with Adsense can be done quickly and easily. You will be amazed at the results you get in such a short period of time.

Start by writing some quality content articles which are also keyword optimized. There are a lot of people given the gift of being good with words, writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.

There are actually three steps to keep in mind before you begin writing your ads and having an effective Adsense.

Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.

Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.

Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.

Finally, Adsense has some excellent tracking statistics that allow webmasters and publishers to track their results across a number of sites on a site by site, page by page, or any other basis you wanted. You should be aware of this capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those that are being ignored.

Another thing you should know. Banners and skyscrapers are dead. Ask the experts. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and adverts are rarely of any interest that’s why people ignore them.

To really start making money with Adsense, you should have a definite focus on what you want to achieve and how you will go about achieving this. As with any other kind of business venture, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.

Content Sites Good for Adsense

2009-06-10T15:54:00.000+07:00

The most popular ad network for independent publishers is Google's AdSense program. AdSense is a "pay per click" (PPC) program, where you earn money each time one of your readers clicks on a Google-served ad. Since you earn money on clicks, rather than completed sales, PPC ad networks can provide a more reliable source of income for sites whose readers are not looking to make a purchase right away. Other notable PPC ad networks include the Yahoo! Publisher Network and Ad Voyager.

To know why Adsense is essential for your content sites is to know first how this works.

The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

Once registered with a merchant's program, you can create an ad or product link on your site using a snippet of Web code downloaded from the retailer. Some merchants go further and allow you to create virtual storefronts that match the design of your site, but where the retailer still handles all the inventory and commerce. Be careful setting up such arrangements -- unless you want customers coming to you for return and refund questions instead of to the retailer.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates.

If you are certain that your content is unique and valuable enough that readers would be willing to pay for it, you'll need to select a way to handle payments from your readers. The system could be as easy as asking readers mail you a check in exchange for your putting them on e-mail content distribution list -- a method which offers the advantage of not requiring any advanced Web server security set-up.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Most PPC ads are text, but some PPC networks also sell image and Flash ads. Ads are sold and displayed based on an auction system, where advertisers bid on selected keywords and phrases that appear on network websites. The ad network looks for webpages displaying its ad code, then matches what it determines the content of a webpage to be with the most appropriate keywords and phrases that advertisers have bid upon.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously.

Why and Where to Place Google Adsense Ads on Your Web Pages

2009-06-10T15:53:00.001+07:00

Deciding Where to Place Your Google Ads on Your Web Pages so That They Will Be Most Profitable

This is one of the best parts of the whole Google Adsense experience. No one else gets to make this decision except you. It’s your page. You get to decide how many ( up to 3 ads per page), what colors and shapes you will use and on what part of the page the ad will be placed. Should you place your ads at the top or bottom? In the middle of the text? To the left or right?

The most important decision should be based on the needs of the visitors to your site? What are they looking for? Are they there to read or merely to browse. If they are there to read an entire article, say, you might try placing your ads at the bottom of the page so they will have something to do next. Some publishers swear by placing the ads at the top left of the page because they think customers look there first.

The fun thing is experimenting with all the possibilities. Try different ad locations and different colors for a week and note the differences in your reports. When you hit on something successful, you’ll see the difference.

Profile of Bloggerparty.com For Those Who May Want To Use it For Google Ads

Blogger Party is another blog hosting website where you can make money with Google Adsense. You create an account and use the publisher id you got when you created your Google Adsense account. If you have not done that yet, that is the first step to making money with your blogs.

At bloggerparty.com, targeted Google Adsense ads will be displayed on your blog pages. Fifty percent of that time, the ads will have your Google Adsense publishers ID and the other fifty percent of the time they will have Blogger Party’s Adsense ID or split between them and the person who referred you. That’s right, referrals get 25% of the ad time, which comes out of Blogger Party’s share and not the original blogger’s or the referral’s.

Blogger Party promises “party points” any time you write something or comment on someone else’s blog. They don’t do anything as yet, but later you will be able to trade them in for prizes according to Blogger Party’s admin.

Another Unpopular Adsense Tips

2009-06-10T15:53:00.000+07:00

As you know that I will publish an article weekly on how to get revenue from yourget revenue from adsense website using Adsense, take this note carefully. You can download them for your personal use or copy it into your website. Just don’t forget to include my website link there (www.tech-scope.com). It’s a fair share isn’t it?

For this week, I will tell you some secret that Webmasters seldom share with others.
The important factor of achivieng good result using Adsense is by choosing to make a website with niche content. You can make a fansite for a famous people such as Maria Sharapova or Paris Hilton. Just remember that you have to get your own domain name and web hosting so that your competitor can’t easily wipe you out. A good webhosting and domain name provider is Dreamhost.

A good way to find a niche content is by using this method below:

1. First, open this website: http://www.search.rightnow4you.com

2. Type your website keyword (as example “maria sharapova”) in the top page.

3. Click “Research now”.

4. Look at the left part, there are keywords and search result for every keyword for last month.

271504 maria sharapova
78603 maria sharapova picture
40394 maria sharapova hot
17515 maria sharapova photo
6516 maria sharapova nude
6338 maria sharapova hot photo
6021 hot maria picture sharapova shot
5622 hot maria sharapova picture
4691 maria sharapova hot pic
2945 maria sharapova modeling picture
2916 maria sharapova naked
2564 maria sharapova pic
2334 maria sharapova wallpaper
1519 sexy maria sharapova
1312 maria sharapova gallery
840 maria sharapova camel toe
799 maria sharapova upskirt

From this result, we know that Maria Sharapova keyword is not niche. You should use a niche keyword such as Maria Sharapova gallery so that you will get ranked easily by Google and the other search engine.

By using keyword in your domain such as www.mariasharapovafan.com or www.mariasharapovawallpaper.com, this will also help your website to get ranked high by the search engines. Make sure that you include more articles about her very week and her news so that your site will looked updated and fresh with new content. To make your site SEO-friendly, go to our webmaster section to learn more about that. This is essential part in marketing a website and you can’t avoid that.

Use inventory tools to find out what internet surfers like to find in the internet. Another tips is improve your website loading time. From research, 32.7% which is web browsing is the most frustrating experience with computers.

Well, after you’re satisfied with your website content and its performance, now it’s the time to submit your website to all website directory so that you will get a good page rank. What is a page rank? A page rank is the tool to determine your link popularity by Google. A website with page rank more than five is often recognized as a succesful website which has a lot of other websites linking to them. Advertiser will use their site to advertise their program. Thus, the webmaster will get some money. But, to achieve a good page rank, there are still other things that you need to do. They are,

1. Exchange link with a good PR (4-10) sites with relevant content with yours.

2. Advertise it using forums and e-mails signature, the more visitors you get, the more popular your website is.

3. Pray to God (so that you will get His blessing, haha!)

Now, that’s about a page rank. It’s not a big secret though. The most important thing that I want to tell you actually is there is no shortcut ways to achieve profit with Adsense. Wait for several months by filling your website with lots of articles, and your site will grow itself. Create a website with interest. Do not create a website only to gain money from it. m. Otherwise, you will stop doing it half-way when you’re disappointed.

Essential For Content Sites wity Adsense

2009-06-10T15:51:00.000+07:00

To know why Adsense is essential for your content sites is to know first how this works.

The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.

3 Reasons Why Adsense Is Essential For Content Sites

2009-06-10T15:50:00.000+07:00

SEO Analysis of Websites for Perfect Web Traffic Generation

2009-06-10T15:46:00.000+07:00

Before starting SEO analysis of a website, first have information about the exact theme of the site. The theme of the website is of paramount importance as it helps in deciding upon the right keyword phrases choice. It also determines how would you market your website on internet and social networking sites, decide on who the target audience is and the way you can use these resources for better profits. Before carrying out the SEO analysis understand the website theme and the content consistency. In other words the content should complement the exact theme just like the website design.

Each website targets certain set of keywords/phrases for search engine optimization. Many times the website owners don't have exact idea as to which keywords to target as a result they end up focusing on single keywords leading to poor SEO ranking. Single keywords might be useful in general theme in search engines but they cant lead to higher ROI and ranking too. Let the SEO expert know which keywords you wish to target so that they can make the list likewise.

The next step in SEO analysis is, the SEO expert analyzes the website and sees where website owner has used the targeted keyphrases in the site. They go through the site content and title of the links. These are the initial parts that are analyzed after that more complicated elements come like- URL keywords, file names, headlines, HTML tags, etc. The primary question of concern is how many keywords or phrases to target in a single web page. Usually the number is restricted to one main and two secondary keywords if you want to create content that is liked by maximum visitors. See to it that the metatag description, title and text have similar main keywords in order to prepare strong base of the web page.

SEO analysis also targets other elements like metatag descriptions, the way pages are indexed, incoming links, usage of HTML tags and unique titles. The main purpose of such analysis is to determine present website status in search engines and develop an effective SEO strategy.

It also gives perfect guidance as to which areas of search engine optimization of your website needs more attention and concentration. You would get insight into the target market, customers, market position, goals and ways to improve it. Basically SEO analysis comprises of lots of factors revolving around your website so that you get to know which areas need more attention.

How To SEO Content Writing

2009-06-10T15:45:00.000+07:00

The task Of Keywords Inside SEO. One of the major sides of search engine optimization ( SEO ) is the application of keywords both in the Meta tags of a site and across the web site content. Especially, the density, the placement and the exact keywords themselves are hotly discussed subjects. It is certainly widely known that keywords play an imperative part to any good SEO program, but because search engines like Google and many others change their algorithms on such solidly it may appear hard to keep up with this best practice.

However, there are some good general suggestions to follow that must ring true without reference to how you personally approach SEO. Keeping Abreast Of SEO Times. It can be hard to say at any particular time what the keyword rules are when it comes to SEO content writing, but there are always common worst-practice factors that need to be avoided utterly. That is, search engines like Google will not only ignore your site content but they may actively penalise you for certain things. Spam The Gigantic NO! Search engines don't take spam, or the sites that contain it, gently. This is the most significant thing you must remember.

It used to be 'acceptable' in the eyes of search engine androids for your content to be one hundred percent keywords with no suggestive text. However, this practice of keyword cramming or keyword stuffing is now something that does not go unobserved and you may face a penalty for using this method. Yes, keywords are important but you also need to provide solid and informative text for your visitors. So, what's the 'Correct' word density Then? Naturally, this leads directly to the problem of a way to work out what is regarded spam and what's considered an OK level of keywords in your text and again this could be a subject that leads to argue between SEO pros, webmasters and content writers alike.

The general belief was that including a keyword in your text with a selection of five percent to ten percent was best practice. It actually wouldn't get you penalised and it made it blatantly plain that your site was important to that subject. On The Side Of Caution. Whilst these high densities of about twenty p.c. may not have got you penalised at a previous point it is increasing in likelihood that they'll be regarded as being geared basically towards search engines.

Search engines don't need to display sites that are made for this reason, their aim is to display sites that are aimed at visitors. As such, sticking to a lower p.c. is probably going to produce better results for you. Keeping the keywords to this kind of level is a skill, but it isn't one that should elude the general public. The art, naturally, is to mix search engine optimization with educational content which will appeal to your visitors too. To do this it's important that you use natural keywords. What Are Natural Keywords And synthetic Keywords? A natural keyword is one that you would use in common-or-garden conversation in relation to a given subject. In the case of your internet site, if you were to take a seat and write five hundred words of educational content you would find that certain words naturally creep into the article and appear many times.

For instance, a little keyword research may prove a natural keyword of divorce lawyer is a particularly well searched phrase but there are 2,000,000 sites geared towards this key phrase.

This right away improves your odds of being closer to the head of the search results and that coveted number one spot. Replacing Natural Keywords With synthetic Keywords.

So, you now need to go back over the content you have just written and see whether the term Find Divorce lawyers would appear in your content. In all truth, it is sort of improbable that it seems more than once, if at all. Another system is to look for your synthetic keywords before you start and ensure you have them in the back ( or the front ) of your mind when you sit down to scribble your site content.

SEO & Proper Site Architecture

2009-06-10T15:39:00.000+07:00

When we speak about website architecture, we are talking about the design & layout of the web pages. There are some things that Google has a hard time with and so avoiding them is just plain smart both from a visitor point of view (vpov), and a search engine point of view (sepov).

You want a web design that looks great and appeals to the human eye, so visitors stay a while and come back often. I understand this is necessary. The problem is that often what is appealing to the human eye is not so appealing to Google's algorithm. This can create problems getting your web pages to rank well in the search engines.

Google looks at text when it visits your web pages. It doesn't "see" images and it doesn't understand moving pictures too well. It sees text content on the page and in the code of the page - not much else. Websites that make heavy use of such things as "Flash" and "Java scripts" often have trouble getting decent ranking from Google.

Now Google is starting to get a "read" on java more than ever, and in some cases using it is ok. Placing it properly in the page code is important and your web designer needs to understand how to do it. For java scripts you need to place the script itself into a file, which resides in the root directory of the server. Then a link is simply placed in the code of the page where the script needs to be seen, so the script is called up through the link from the file in the root directory of the site.

Flash should only be used on a small portion of the web page, not the entire page! Flash files should contain keywords that Google is able to read. You see a lot of intro pages that are nothing more than moving images, and they take up the entire page - stay away from these designs if you can.

Static images should be kept small so they are not driving people away because the page takes too long to load. If you have to use a large image file, create a separate page that displays the larger version of the picture and use a small image link on the original web page.

Another problem that, fortunately you don't see so often anymore, is something called "frames". You know you are looking at a "framed" web page when it appears there is a smaller, scrollable window embedded in the larger page of your browser window. It is actually, a separate web page.

The problem with frames is that Google has to divide its Page Rank evaluation between 2 pages instead of one. If the larger page is being optimized for a specific set of keywords, and the framed page is not, this creates what we call Page Rank Dilution. If Google gave a value rank of 4 to the larger page, and only 2 to the smaller framed page, the overall ranking of the page may only be 3.

For page text, use a color for the text that is not close to the background color of the page. Black text on white background is best. Don't use a print font smaller than 10 or 11. Both of these issues can cause Google to think you might be 'spamming' its search engine.

Links

Make sure your page links are text links, not image links. Remember, Google reads text very well and it's trying to offer pages that most accurately relate to a search term. It does that by checking the page text content against the query searched on. If the relationship between the two is very accurate, it will help your pages score well.

Links should be found in your site menu (usually placed at the top, or in the left or right column of the page. It's a good idea to also include the menu links horizontally across the bottom of each page. Links should also be added in the body text of your pages wherever there is an occurrence of a keyword or key phrase. Use these links to link to other pages of your site that contain more information relevant to those keyword links.

Summary

Web design can sometimes cause problems when optimizing your website for Google. Strike a good balance between visual appeal and search engine appeal for best results!

Check with your web design person and make sure that care has been taken to ensure none of the above are issues with your website. If they are, edit the site so they will not be a problem in the future.

10 Adsense Tips For Maximum Click-Through Rates.

2009-05-26T22:07:00.000+07:00

1) You should make your Adsense ads look as a part of your web page. They shouldn't look like an Ad. People are negative to advertising. They search the internet for content not ads. Especially for Banners - they have a less of 0.5% response. Their days are over. Imagine if you have an Adsense ad looking like the typical Banner with different colors. It will not be profitable.

2) Text ads are better than image ads. Like before, people are more responsive to text than images. In a way it is considered as a part of the online document and is more clickable.

3) No Border ads. One of the best tricks is to erase the borders of Adsense ads and make them, again, having the same color with your website's background.

4) No other advertisements. The first reason is to be legitimate according to Google's Rules and the second more practical reason is that you do not want to distract your visitor's attention and go somewhere else without clicking your Adsense ads.

5) Placement. Even if you have the best Ad, people will not respond if they don't see it instantly. The best place to see the ad is the top of your web page and the next is aside your document's text. Visitors will click it more frequently since it will look like your text.

6) Traffic. Try to use legitimate ways of traffic. Some people use Google Adwords and other Pay-per-click search engines. The problem here is to search very carefully for the right niche and keywords in order to make your campaigns profitable. Other ways are link popularity techniques like link exchange directories, software or even mass blog submission techniques. Don't use link farms and classifieds for that, because the search engine's algorithms are extremely clever and they will ban your listings.

7) Do not rely on one website. Yes, you can make money with one website but try to make as more as possible.

8) Relevant content is King. Articles are one of the best tactics to create huge websites that will be crawled by search engine's robots. Don't forget search engines exist to provide relevant content at first. One excellent resource to automate your article directory procedure is http://www.articleequalizer. com .You can create an article database in minutes which otherwise is time consuming and it would take you a week!

9) Use site maps. Google's site maps visit your site and crawl it much sooner that any other submission process. More information is here: http://www.google. com/webmasters/sitemaps

10) Relevant ads. It's one of the most important factors for Adsense success. If the internet user can't find a relevant ad in your page, he or she won't click the ad. Would you act differently? So it's critical to create relevant resource for your web page. In order to do that, you must do the following steps.

by Christos Varsamis

Hidden Secret to Increase Adsense Revenue - Your Newsletter

2009-05-26T22:06:00.000+07:00

So many web site owners miss the easiest and best opportunity to increase sales. In a rush to put up as many sites as possible in the vain hopes of generating Adsense revenue, they miss the opportunity to increase sales by not having a newsletter.

Far too many sites are being created with poor content, leaving visitors to continue wandering from site to site looking for good, solid, knowledgeable content.

If you have good content, you likely have some expertise that your visitors will want know more about. Why not set up a newsletter so you can share your expertise with others, and increase your adsense revenue at the same time?

If you are worried that you're not a writer, you're not alone. Just think of it as writing a quick note to a friend. You are sharing some information with a friend of yours. Your subscribers are like your friends.

Its key to now provide your "friends" with some valuable content. Since you are likely passionate about your field of expertise, your enthusiasm will come out, and your subscribers will be motivated. As an expert in your field, you can provide your newsletter subscribers with information that they can use. How do you increase your adsense revenue with this opportunity?

Give them a teaser! By giving them a paragraph or two, and then leading them to your web site, you can get them interested in more information, which your advertisers may be able to provide for them. If they are motivated by your valuable content, they will click on the ads, thus

increasing your adsense revenue.

If you have a list of the top paying keywords (http://www.adsenseheaven.com or http://www.adsensepayday.com are two that we use), you can easily find words that you can use for your site. Create sticky content that is optimized around these top paying keywords, and both you and your visitor can benefit. Your visitor gets useful content, and you can increase your Adsense revenue. A win / win.

Another opportunity that your subscribers can provide you is an outlet to sell affiliate products. As an expert in your field, your subscribers will follow your suggestions. This provides an excellent opportunity to increase your affiliate sales.

This opportunity comes with a responsibility though to your subscribers.

If you develop a relationship with your subscribers, you will build on your credibility and trust. One of the biggest complaints of most people surfing the internet is the question of integrity and trust of the information they have in front of them. If you can develop that trust, and keep that trust, your subscribers stay with you.

Its very easy to betray that trust. Once you do, they are gone, and so is your opportunity.

How can you lose this trust so easily? If your subscribers feel that you are pushing products on them, instead of helping them, they will unsubscribe. If the information that you are providing is not valued to the subscriber, they will unsubscribe.

Your subscribers have entered into a relationship with you based on trust. If you treat that relationship with trust, you'll find that your subscribers are more

by Christopher Smith

Google AdSense - A Massive And Passive Income?

2009-05-26T22:05:00.000+07:00

You may have seen "sponsored by Gooooogle" on many websites that you've looked at. This is Google AdSense - a simple way for website owners to display Google Ads on their website and earn money for each advert clicked on. Ads are targetted to the content of the page they are displayed on, so visitors to your page are more likely to want to follow those adverts. You can also use Google Search linked into Adsense on your site, so when a visitor carries out a search, search-related ads are also shown.

Obviously the best way to make money from AdSense is to have a site with lots of content. And you're looking at the best method right now! Free reprint article directories such as this one are a fantastic source of fresh content for your website, and simple to insert. Just a few articles a week soon builds up into a huge targetted-content website.

Advantages:

(1) Adverts are targetted to each page so you know the adverts will be related to your content.

(2) You make money per advert clicked on.

(3) Anyone with a website of "reasonable content" can join the AdSense Program.

(4) Google gives you the code and plenty of customisation options (ad sizes and colours), making it really easy to put AdSense on your website.

(5) Free to generate new content - just leave the resource boxes hyperlinked and intact.

Disadvantages:

(1) You can only prevent adverts from specific websites from being displayed - not prevent a category from showing. If you want to eliminate competitors, or have a medical advice site, manually removing each competitor or "miracle cure" website can be a time-consuming and ongoing problem.

(2) Do not get involved in click fraud - once Google has identified you as a perpetrator, you will never be a friend of Google again!

by Emma Kalson

How You Can Make Serious Money Self-publishing With Adsense

2009-05-26T22:03:00.000+07:00

Some folks may think that self-publishing began with the invention of the PC (personal computer) and others may be convinced that it has really taken off with the arrival of Adsense.

It is important to understand what self-publishing is and its enormous potential to fully appreciate and indeed take advantage of Adsense. Actually self-publishing (the act of producing and marketing your own writing) is as old as America. It is an American tradition that is very much part and parcel of the American dream. Ben Franklin was one of the first Americans to self-publish and many others have followed since. Mark Twain's Huckleberry Finn was self-published. As was Ulysses, Lady Chatterley's Lover and the Tarzan series amongst a host of other popular classics that would never have existed without the authors ignoring publisher's rejection lips and taking the bold step of publishing their own work.

There are thousands of other examples from recent times that we can mention here but the point is that a few important developments in recent times have only helped to fuel the power of self-publishing but did not trigger off this revolution. The personal computer put a very powerful publishing tool on the desktop for the first time allowing the easy setting of type and design for publishers at a tiny fraction of what is cost previously.

Then the World Wide Web came along and proved to be many wonderful things to a self-publisher. They could use it to promote their work and sell millions of copies of their self-published work all over the world. Suddenly there was no niche that was too small to be viable. Then the Internet could also be used to publish online at a cost that was very close to zero.

Still, as wonderful and revolutionary as these developments were, none of them comes anywhere near what Google Adsense has done for self-publishers world-wide. Understanding this will open your eyes and enable you to fully cash in using Adsense as an key part of your online self-publishing efforts.

With Adsense, Traffic Does Not Matter In Online Self-publishing, As Much As Relevance And The Right Well-paying Keywords

I often wonder if those guys at Google fully understood the impact of what they were doing when they decided to open Adsense for smaller sites and blogs with very little traffic. Sure, they must have done it knowing that it would have an impact on their bottom line, but did they know that it would start an online revolution with far-reaching effects and impact? I doubt it.

You will already be aware of the fact that thousands of online concepts were dead in the water as far as making a profit online and this situation has been changed dramatically by Adsense.

Now anybody with a site online can apply to Adsense to carry their ads and within no time, the new revenue stream will be putting money into their pockets. You will of course need to do a lot of work to get to use the highest-paying keywords for every content written for your site. But the really exciting bit for online self-publishers is the fact that even a few visitors every day, clicking on high-paying Adsense ads will earn them lots of cash.

But let's be extremely careful here because Adsense rules do not encourage folks to start web sites or blogs with the sole intention of making money from Adsense ads. And if truth be told, anybody who does this is leaving a lot of easy money on the table.

Why It Is Important To Combine Adsense With Other Profit Centers In Self-Publishing

What Adsense has done, is introduce a revenue stream that helps a site focus more closely on its niche subject, and actually sets it up for success.

Author : Christopher Kyalo

The Google AdSense program is like finding money in the street.

2009-05-26T22:00:00.000+07:00

Kids in High School are making thousands of dollars a month with Adsense... Housewives, Retiree's, Mom and Pop's who've never made a dime on the Internet have created full time incomes by simply placing AdSense Ads on their web site or blog.

Then you have the "Super AdSense" earners. We have all heard of them... the Elite few who are on track to make half a million dollars a year or more promoting AdSense sites.

Do not be mistaken though... these people are not building like your Mom and Pop's do. They have systems in place that create sites for them... people who build sites for them... they have outsourced and automated many of the tedious tasks such as posting to blogs and searching for keywords.

While most people cannot emulate everything these Super AdSense earners do... many of them you can.

Here are 7 Required Steps you can implement today to copy their success.

1) Starting today... treat your AdSense business like it is a REAL business and track what you do.

Begin tracking what you are doing that works... as well as what you are doing that does not work. This will keep you from making the same mistakes over and over, and you can repeat the steps that have worked in the past. As simple as this step seems... most people do not know the reason(s) to their success or failure.

2) Utilize the latest tools and software available.

The Super AdSense earners are not any smarter than your average person. I know many people think they are... but for the most part, they are regular non techie people.

They are smarter in one respect though... they use the latest tools available to them to automate most of the tasks involved with researching and creating sites. They use the latest keyword, site creation and search engine optimization tools available. The tools they use are their secret weapons.

3) Quit chasing the Mega Dollar keywords.

You cannot compete with the search engine experts who create sites for the $80 payout keywords. You may get lucky every now and then... but in the long run, you are better off building sites for the low to mid range payout keywords. The competition is less, and your chance of success is much higher over the long term.

4) Choose broad niches and break it down.

Choose a broad subject as your main theme (lets use computers for an example). From there... break it down into as many sub niches as possible.

Using Computers as the example... you could build sub niches/sites like laptop computers, computer hard drives, computer keyboards, etc, etc. You could literally build hundreds of sites around one major theme and stay totally focused. Once you have exhausted every possible sub niche of that major theme... choose another main theme and repeat the process.

5) KISS

Keep your sites easy to navigate and forget the fancy graphics that distract your visitors attention. Unless you are just building AdSense sites for the fun of it and to impress your friends... the purpose of having the site is to have people click on one of the ads, right? Then keep the site layout simple... dump the scrolling banners, dancing chickens and colored scroll bars... they are distractions.

6) What is the purpose of your web site?

Your web site cannot be everything to everybody. If you have a full fledged ecommerce site, with products for sale... links to other products, it is not a good site for AdSense. If the primary focus of the site is to sell products... let it do that.

Do not distract or confuse your visitor with to many options or choices. The best AdSense sites are AdSense only content sites that sell nothing. They are sites that "Tell"... not "Sell."

7) Be consistent.

This is not one of those deals where you build one site and you are done. Refer back to Step #4. You must continuously build in order to be successful.

Think of it as planting a crop that you will harvest in a month or two, and the sites you build are seeds. Once the seeds have grown and matured... you will reap the harvest. The more seeds you plant... the larger the harvest.

To sum it up... utilize the tools available to automate as much of the process of building sites - doing research and building keyword lists as you can. This alone will help keep you organized and on track. Be consistent in building... treat it like the business it is and you will reap the rewards of your harvest.

By : Andrew Daum

Multilingual SEO for global markets Part 2

2009-05-26T21:39:00.000+07:00

In part 1, we looked at keyword research in foreign languages, such as German, French, Spanish and Italian. In part 2, we will look at the on-page optimization...or what to do with that keyword research.

Actually, the on-page optimization is easy. Just place your search terms in all the right places. Of course, it is not quite that simple.

For instance, German nouns like to merge into incredible conglomerates. An example of where I ran into this was at a "Netzwerk überwachung" website. Two major search terms were Netzwerküberwachung and Netzwerk überwachung. The first, conglomerate word is actually correct, but people search in funny ways, and the search engines don't generally recognize partial words. In English, a reference to "website monitoring service" would count as a reference for the search term "website monitoring". But the German equivalent, Überwachungsservice für Webseiten, would read literally in English as "monitoringservice for websites".

In other words, you might have to make the translator dance some fancy language steps to deliver a readable message that does not interfere with your search terms.

Multilingual search engine optimization also brings the question of accents. Use them. One well-respected SEO questioned the use of accents when it turned out that more people searched for Montreal than Montréal. Don't you believe it for a second. There simply were more English people searching without the accent, so leave the accents off your English site but keep them on your French, German, Italian or other sites.

There is one exception to the accents rule: if your market is very, um, shall we say "downscale". I think you know what I mean. There is a certain market in English that refuses to capitalize words or use punctuation. The equivalent market in German is unlikely to use an umlaut – you might have to optimize both with and without the accent.

What about file names. Many companies keep the same filenames when they create a translated site. So http://www.paramount-roll.com/services/process.asp becomes http://www.paramount-acero.com/services/process.asp , a mouthful in any language, but of no SEO help in the Spanish version. On the other hand, keeping the same file name helps the webmaster keep track of what all these otherwise "unintelligible" filenames are all about, without resorting to a wall covered in file name translation tables. This is not a simple decision to make.

One question that often comes up is where to house the translated site on a separate site, in a sub-domain or in a directory on the English site.

The general consensus is that it is preferable to give it its own domain with the appropriate country extension...which is easy for German or Italian, but which country do you choose for Spanish? Spain? Mexico? Argentina? The USA? And have you ever tried to apply for a .fr domain?

Second best is a sub-domain, which at least carries a semblance of being a separate site and allows some directories to consider it a home page for listing purposes (and you want those directory links).

Which brings me to my final point. Don't forget to build the links that are so important to your optimization. Good quality links. Relevant links, both in terms of topics and in terms of the search terms in the language of the site. There are fewer avenues to build links in French or Dutch than in English. Fortunately, you will need fewer links to get good French or Dutch search engine rankings.

Thinking about expanding your market into Europe, Latin America or the rest of Canada? Get your site translated and get it optimized for the multilingual search engine listings.

Author: David Leonhardt

Multilingual SEO for global markets Part 1

2009-05-26T21:38:00.002+07:00

So you've translated your website into every language imaginable - German, Italian, Spanish, Dutch, French, Arabic, Portuguese and Chinese. What next?

Now you have to draw traffic to the newly translated sites. There are many ways to draw traffic, but the search engines are just as important in German or Spanish as they are in English.

Surprisingly, SEO in Spanish, French, English, German...or any Roman alphabet language is not that different. In this article, we will be dealing only with Roman alphabet languages.

The main thing is to be able to move around in the language...and if you are not fluent, make sure a translator cleans up any text edits without undoing the changes key to your multilingual SEO efforts.

Let's assume the original site is in English, the translation into French, for example, is already complete and you have a list of English search terms (keywords).

The first step is to identify equivalent French search terms. This might not give you the same number of search terms. For instance, if you start with the 10 search terms around the word "socks" (buy socks, buy socks online, glow-in-the-dark socks, etc.), you will most likely end up with twice as many search terms in French, as there are two common words for socks in French ("bas" and "chaussettes"). This might mean that you need to create additional landing pages for French search engine surfers.

Note: be wary of using official translations for keyword research. Your translator probably used the very best vocabulary and grammar possible, including words and conjugations that your target market might never even have heard of, let alone be searching for.

You can get ideas through free translation services - which absolutely butcher the language, so don't use them for translation, please! – that can give you some quick ideas to work with. Two such services I use for just such a purpose are Free Translation Dot Com and Free Translation at Paralink.

The next step, of course, is to find out which of the search terms are worth pursuing. Of course, you could try all of them, since it will take almost no effort to get top rankings for little searched French or Spanish terms. But you might also miss out on some related terms that are well-searched. Two pay-per-click search engines that offer search suggestion tools in a variety of languages are Overture and Miva (formerly Espotting).

The third step is to group the search terms together into natural groupings and assign each group to a page on the website, just as one would do in English, so that the terms that complement each other are grouped onto the same web page.

You see, it's really not that different from English, but you do have to be able to move through the other language. Please note: fluency is not required, but being able to understand what you read and come up with related search terms is required.

In part 2, we will look at the on-page optimization.

Author: David Leonhardt

Affordable SEO Rankings

2009-05-26T21:38:00.001+07:00

Traffic is a must if any online business is to succeed. Your business can either pay for that traffic through advertising, ezines and other means... Or you can decide to go the SEO route and get all your traffic for free.

However in doing so there is first an outlay in costs to get your website highly ranked on all the major search engines. The more ranking you would like to obtain, on multiple pages, using multiple keywords/phrases, the more costly it will be to your business.

But the real question, is just how costly?.... And, if you go the D.I.Y SEO route, just how effective will it be and how much money will you save?

What is a reasonable cost or the average cost for employing an SEO company?

The problem with most SEO companies is the fact that they are literally charging a small fortune for a basic SEO campaigns which may include optimization of only a few web pages and ranking of just two to three keywords or phrases. How much for such a package.... anywhere from 2 to $4,000.

The current going rate for in house (internal) SEO work is anywhere between 40 to $60 per hour, with external rate, business to business sitting at roughly $100 per hour.

If you are a large company, these rates may be affordable but for most small businesses and solopreneurs, they are simply out of the question.

Even a large company may be better off handing their SEO tasks over to a capable employee who can learn the required skills and techniques and apply these when required. One or two people with such capabilities would not only save the company profits but would allow their business to adapt to new SEO products a lot faster than having to outsource.

What you are not being told be the SEO companies is that search engine ranking is really not that difficult to master... And the second point that maybe matters the most is that once you have high ranking for many selected keywords, just a little maintenance and tweaking can keep you there for a very long time. Even to the point that much SEO work can be outsourced at very low rates to experts in other countries which makes it even more affordable.

Without doubt, obtaining high rankings by doing it your self or handing it over to a major SEO is quite doable. With so many affordable SEO guides, memberships and software packages online today, it is really a wonder as to why many companies are yet to implement their own in-house SEO specialists using their current staff.

So, is this to say that learning all SEO techniques is simply a walk in the park, of course not. But any person with a reasonable ability in technical matters could have a large website on it's way to excellent ranking positions within as little as two weeks.

Unfortunately what most lack in SEO, is a clear and concise plan of action. Yes, many will learn the techniques and methods required but then fail to act or fail to implement the complete plan thus resulting in minimal outcomes. As with any marketing campaign, it must be implemented right through to the very last step, SEO is not different.

With the continuing improvement of search engines to supply more accurate results, search engine marketing will continue to grow and be in high demand.

The decision you have to make for your own business is....

Exactly how much income do you wish to take out of your own business pocket in using such services, or is there a better alternative by taking your SEO in house and increasing business profits continually, year after year?

Doorway pages are used to improve the ranking of web-pages in search results

2009-05-26T21:36:00.000+07:00

Doorway Pages

Doorway pages are used to improve the ranking of web-pages in search results. The doorway page can be a keyword filled page primarily for the search engines. They are also known by the terms jump pages, portal pages, bridge pages, internet doorway pages, gateway pages and entry pages because the cloaking scripts in the doorway pages redirects the user to the content page that the search engine has missed.

Adult doorway is the technique of creating adult related keyword specific search engine cloaking pages, to redirect a user to an adult-content website through the search result link. Doorway domain is the technique of search engine optimizing with the creation of a fresh website with links and redirecting scripts to the content page. Powerful doorway page software and special doorway page script can produce multiple doorway pages.

The doorway pages employ techniques like doorway cloaking or page cloaking to redirect a visitor to the specific website. IP cloaking is the technique of showing the search engine spiders a keyword rich page and showing yet another content page to the users. The search engine cloaking prevents the search engine from seeing the real intended page. Cloaking software and cloaking script used in doorway pages are intelligent enough to flash different pages to search engines and users.

Doorway pages created by doorway wizard and the proper application of doorway cloaking techniques can act in favor of improved search engine rankings.

Doorway pages and/or your web-pages need to have to be search engine optimized to get maximum exposure. Now you need to learn about the various SEO techniques that successful webmasters employ to generate traffic to their sites.

Author: James Saunders

Long Tail Search Engine Optimization

2009-05-26T21:35:00.000+07:00

What is long tail search engine optimization? And how will it help your internet business?

The theory is simple really. You can make just as much money or maybe more out of the less clicked keywords than the more popular keywords for your given product or service.

Although this may have not been feasible some years ago, with the advance in many keyword and analytical software programs, it is now possible.

So lets examine the theory a little more.

The premise is that by knowing many or even all of the keywords and phrases that bring in say 20 to 30 percent of your traffic, you can capitalize on this by meshing or organizing these keywords together which then leads to a snowball effect on the search engines and creates many more rankings.

As you build more and more of these keyword pages or blog postings, your incoming traffic will start to climb and within a given period of time, 50 or 60 percent of your traffic can be supplied through these many additional higher rankings or “long tail” optimized keywords and phrases.

Such a shift away from having to “compete” with many other websites in your business field does and will bring many benefits.

1. The option of removing the use of some advertising completely.
2. The option of minimizing some advertising and campaigns.
3. The option of scaling down search engine optimization campaigns.
4. Due to the expansion of keywords and phrases, the option to add additional and or up-sell products.
5. With more pages, the use or larger use of monetized advertising could be used. i.e. Google Adsense.

This is by far a minimum list of all the benefits that such a “long tail” campaign may bring however the main points being reduction in costs and increase in profits.

Combine this with the current low prices of placing new material online and the minimal fees required to have new content written in economically growing countries, you have a very cost effective marketing plan.

Lastly, one of the main focal points or benefits of such a campaign would be the major search engines themselves.

Constantly scrapping over high targeted keywords, is off course accepted by the search engines, as long as you always stay within their rules and requirements.

What the search engines do actually love… is on topic, keyword rich content pages and lots of them!

Submitting many of these “long tail" keyword pages will then lead to many first page rankings, thus helping your whole website via the downward flow of a higher ranking score. In turn, this helps all pages, even those that have a high level of competition and may have previously required search engine optimization.

At the end of the day, a very well thought out SEO marketing campaign is about utilizing all options available for maximum return. For your business, “long tail” search engine optimization may just be one of those options.

Author: Akash Kumar

Search Engine Marketing to Improve Your Rankings

2009-05-18T19:52:00.001+07:00

While it may not sound like the best news you have ever heard, it is the truth: your websites profits will almost always depend on whether or not the search engines like you. They like you, and your site is set up to do very well. But if they do not like you, you are in for a real struggle to make your site a success. Fortunately, search engines do not choose their favorites randomly (even if it might seem that way when you look at the SERPs for your main key word.) Putting a thorough search engine marketing strategy into place is an important part of making your website a search engine "favorite." Need some search engine marketing ideas and tips? Read on below.

1. Use Article Marketing. One of the frequently used search engine marketing techniques is the submission of articles to article directories. There are several reasons for this. For one, doing it is free (if a little time consuming). And it is also one of the most useful search engine marketing techniques out there. Why is that? It is simply because the articles that you submit will be content oriented for your keyword, making each article link relevant to your page or site. And there is almost nothing the search engines like more.

2. Keep Your Content Updated. Updating your sites content is a hugely important part of any search engine marketing strategy... after all, Google loves fresh content. So be sure to come up with a timeline or guideline for putting new content up on your website, and keep at it.

3. Create Better Landing Pages. Even though you might think that the job of your landing page is just to get visitors to stay on your site (or click through), landing pages also fill a search engine marketing role. Because search engines pay attention to user behavior on your pages, having quality landing pages that keep visitors on your site is key to successful search engine marketing. If people who visit your site do not spend any time there before going back to the results to find another site, Google will notice... and will give competing sites the good spots on the SERPs.

4. Read Up on Search Engine News. Though not even the best search engine marketing firms know all the secrets behind Googles algorithms, the search engines do give ideas about what they look for in a site. Keeping track of these changing trends is a key part of successful search engine marketing.

5. Never Forget About Relevance. Backlinks are, of course, a hugely important part of search engine marketing. However, relevance comes in to play in every element of your site, and relevant backlinks and keyword relevant content are both important for improving your rankings. Google and the others want to see that your website has tightly focused information on a specific topic, and that pages and links show a certain level of relevance. The more focused it is, the easier it will be to rank well.

by Joe Maelstrom

3 Seo Techniques To Climb The Search Engines

2009-05-18T19:51:00.002+07:00

There are many tips and tricks that you can do to increase your search engine rankings. First of all, do not underestimate the power of achieving high rankings in the search engines. It does not matter whether it is in Google, Yahoo! or MSN Live!. High rankings can give you tons of free-targeted traffic to your site. More than your server can handle! For example, for one keyword that I used to optimized which is "lose body fat", it got way up in MSN and it drove 5000 unique visitors to my site! I must admit, that was a fluke and I did not know what happen. My point is, getting up high in the search engines is a long-term investment that you must put some time and effort in.

I am going to share some 3 seo Techniques with you that have produced great results for me. You might have heard it before or might have used it but if you have not, these 3 seo techniques might be some golden nuggets for you.

Seo Technique 1

Include a relevant keyword term into your title H1 tags or H2 tags. For example, if you are optimizing for the keyword weight loss, another relevant keyword term generated by the Google keyword tool is "fast weight loss". So, in your H2 title, you might put "Awesome weight loss tips and techniques for fast weight loss". This technique has produced good results for me when I was optimizing for the keyword "how to lose chest fat" for my website www.Lose-fat-tips.com. It is currently number one or two in Google.

Seo Technique 2

Search engines spiders read from left to right. Just right click on a web page and see the source code. It is organized from left to right. So, I suggest that you place one keyword in the very bottom of the web page within the body of the copy. Place it naturally. You can place it like "www.MyWebSite.Com brings you How To Lose Chest Fat" if the keyword that you are optimizing is "how to lose chest fat".

Seo Technique 3

Another famous and very effective technique is to have your keyword in the main title of your web page. Within the H1 tags, make sure you place a keyword. Some seo experts mentioned that it is no longer important to make sure your keywords are in the meta keyword tags and meta description tags but in the meta title tags, it is extremely important. Go and make a search in Google and you will see what I mean.

I hope that these 3 Seo techniques benefits you and can help you get more free targeted traffic. Frankly speaking, seo tips and techniques changes very often and it is very important for entrepreneurs like us to stay current. There are many effective seo tips out there that you can utilize. Make sure you use all of them to optimize your results.

Is Your Website Search Engine Friendly?

2009-05-18T19:51:00.001+07:00

Everyone want to have an Internet presence today, but that website won't do you much good if people don't happen upon it in the rankings while they are Googling or using another type of search engine. While the science of SEO is a complicated one due to the complex algorithms used by search engines, there are a few basic steps that you can take to ensure that your website is search engine friendly. Some of them, like using keywords and back links may seem fairly obvious, while other methods may surprise you.

Content or Graphics?
Fortunately, you don't have to give up cool graphics to provide sufficient text, as long as your text is well written and interesting. Search engines don't really care much where the text is as long as it is there and well written. Creating good text may be essential for SEO, but an attractive site will be equally important in enticing potential customers for your business. Use graphics to pretty up your site, but use them with a degree of caution. If the graphics or tools you choose tend to slow your download, you may defeat the purpose. The best rule of thumb is to make your site as attractive as you can while still including high quality text and ensuring the site runs as efficiently as possible.

Navigation Needs
When people check the search engines, you want them to be able to find more than just your home page. And once they arrive on your site, they should be able to navigate through it quickly and efficiently. There are many reasons why other pages from your site won't come across as search engine friendly. There are some tools in JavaScript that can prevent the search engines from finding easy navigation, although Google is currently working to overcome this problem. This doesn't mean you have to do away with JavaScript completely; simply find other navigational tools like text links to make the process easier. A cookies requirement will also turn off the search engines, so turn off the cookies instead - at least when it comes to SEO.

Using a Professional
There are plenty of companies that have all the expertise necessary to provide you with maximum SEO to run your online company efficiently. Businesses like BreezeGoSEO can offer expert services in everything from keyword use to most efficient linking tools, so your business gets maximum exposure. While it may seem like one more expense to hire a service, the results that you see in your website traffic may be well worth the cost. If your website is not getting the kind of results you were hoping for, contact a professional who can diagnose the problem and make the necessary changes. And if you are just starting out, contact one of these companies first to ensure your business puts its best foot into cyberspace right from the beginning.

Is your website search engine friendly? If not, perhaps it's time to take a second look at your site and see what you can do to increase traffic and build your business.

Relation between Google PageRank and Back links

2009-05-18T19:50:00.000+07:00

Many people are now struggling to obtain the elusive target of a high Page Rank for their websites and facing a wall they cannot climb. The wall is of course, how to get the best Page Rank. Are Back Links the answer to this dilemma? If you work hard enough creating Back Links around the web will this have a direct positive impact on your website Page Rank?

Page Rank is a complicated method of determining how useful your website is to users based on a scale of 0 -10 (ten being the highest). Your Page Rank will have an affect on how Google places your website when a user searches for related keywords. Naturally, the better your Page Rank is, the higher your website placement will be and the ultimate goal is to appear top of the list when a potential customer searches for your keywords. Many people are now using Back Links extensively in order to produce positive Page Rank results. The results of Back Linking can vary depending on quantity, frequency and associated Page Rank.

Back Links are created by having a link to your website on an external page. This means you need to get other people to link to your website. Unfortunately, this doesn't happen overnight and it takes a lot of work to create an extensive range of Back Links. The amount of Back Links Google can find that point to your website will tell Google how highly other people rate your website. The more Back Links you have out there, the higher your Page Rank will be. Back Links are not the only factor for Page Ranking so you should ensure you develop further marketing and SEO methods for your website on top of an extensive Back Link building program. Things like Meta descriptions and SEO content will also determine how relevant your website is when a user searches for certain keywords.

There is no solid definition of how many Back Links you need to obtain a certain Page Rank. Because there are other factors it can be difficult to pin a Page Rank down, some pages may have few Back Links and still have a high Page Rank number. Regardless of this, a website with more Back Links generally tends to achieve a higher Page Rank and as long as the Back Links are achieved properly, they can have a definite positive affect on your website Page Rank. In addition to the overall quantity of your Back Links, your Page Rank will depend on the increase of Back Links you achieve each month. It has been shown that a steady flow of Back Links created will help you to maintain your current Page Rank. This means you will need to steadily and consistently provide Back Links to your website on external sites.

Your Page Rank will also be affected by the quality of your Back Links. If a high ranking website links to you, Google will deem your website to be of importance and value to an already prominent website. This means you will get a terrific boost to your Page Rank from every high quality Back Link. The way in which Google determines a website Page Rank has long been an elusive piece of knowledge and the design of it has changed considerably over the years, however the basis of the system remains constant.

The quality of your Back Links can also have a negative impact on your Page Rank. If the links are part of a "Bad Neighborhood" you can experience a drop in your Page Rank because they feature a Back Link to your website. It's not just a case of putting as many links out there as possible; you also need to consider where your links are going. Websites that use illegal means to achieve a Page Rank such as hidden links, hidden content or excessive keywords will have a negative impact on themselves and those associated with them. If you remove any links to bad neighborhoods and successfully request webmasters to remove your links, your Page Rank will be positively affected.

Search Engine Optimization (SEO) and Ranking - Achieve more with less

2009-05-18T19:48:00.000+07:00

There are billions of websites on the Internet and every website owner wishes dearly to see their website/page rank in SERPs (Search engine Results Page) for particular keywords/phrases, if not at the No.1 position, at least on the first page.

Most website owners read some ebooks and online material on SEO tactics and try to implement the methods and tactics themselves. Some do succeed with proper implementation of methods and regular and continuous SEO. But most of them fail due to the fact that they do not implement the methods and tactics properly or continuously. Many website owners, after continuous failure, and resulting frustration, hire or contract with a SEO/SEM company or SEO Freelancer and let the professionals do the job.

But does this really work. SEO is not an exact science and there are no specific tried and tested methods and tactics that have been scientifically proved to work. The Google algorithm calculates millions of parameters for a website/page to assign PageRank and nobody is sure what these parameters are. Neither does Google inform the public about the methods and tactics that can be used for ranking and achieving Google PageRank.

Although Google does not inform the public about methods and tactics, it does have specific guidelines which can be followed to achieve the coveted Google PageRank and ranking in SERPs for keywords/phrases. There are many such guidelines, but one of the most important is to acquire Back links for the website. Back Links are links on other sites that lead to your website. But that does not mean that you have to acquire Back Links from any website. Google guidelines state that the number and quality of back links is important.

But you should also take care to see that the Back Links come from good, content rich, theme related (websites with content related to your website), higher PageRank websites, and not from bad neighborhoods like Adult sites, gambling, online pharmacies, etc, unless your site is related to Adult content, gambling, and online pharmacies. Acquiring thousands or even a hundred thousand Back Links from unrelated, low PageRank, or bad neighborhood sites does not help your website achieve PageRank. What is required are a few hundred good quality, high PageRank, thematic Back Links. Most website owners just concentrate on acquiring Back Links, no matter where they come from, the PageRank of the page with the Back Link, and improper anchor text and Link text.

Although acquiring theme-based back links from content rich sites is important, as is the PageRank of the page that has the Back Links, the number of links leading to your website/page is important too. Acquiring a few Back Links from content rich websites is not enough to achieve ranking for the website. Nobody knows for sure how many good quality Back Links will make a site rank in SERPs, and Google is not telling.

Therefore that leaves the website owner or SEO professional with just one option and that is to continuously work on acquiring thematic Back Links for the website/page until the desired PageRank and ranking for keywords is achieved. The reason for continuous SEO is that Google does not assign PageRank and ranking for keywords immediately and takes a month or two to assign new Back Links that have been found around the World Wide Web, to your website and in turn realign the PageRank. Google regularly assigns and deletes Back Links to your website/page. Therefore SEO should be a continuous process to increase Back Links, PageRank and ranking in SERPs. Besides the Quality and Quantity of the Back Links, the anchor text of the Back Link is important too.

Adsense advantages and disadvantages!!!

2009-05-18T19:44:00.000+07:00

Google's AdSense is a superb revenue generating opportunity for small, medium and large web sites.
Some webmasters are designing brand new sites specifically for serving AdSense text ads. (It's against the AdSense rules to design a site purely for AdSense, so you'll want to include a few affiliate links or sell your own product, too.)
AdSense allows you to serve text-based Google AdWords on your web site and receive a share of the pay-per-click payment. AdSense ads are similar to the AdWords ads you see on the right-hand side at Google when you do a search there.
AdSense is having a huge impact on the affiliate marketing industry. It's often much easier to generate revenue from AdSense than from an affiliate program.
Weak affiliate merchants will die faster than ever.
If you're a merchant running a lousy affiliate program, now's the time to improve it FAST.

AdSense's advantages:
AdSense is simple to join.
It's easy to paste a bit of code into your pages.
It's free to join.
You don't have to spend time finding advertisers.
Google provides well written, highly relevant ads - chosen to closely match the content on your pages.
You don't have to waste time choosing different ads for different pages.
You don't have to mess around with different code for various affiliate programs.
You're free to concentrate on providing good content and Google does the work of finding the best ads for your pages from 100,000 AdWords advertisers.
It's suitable for beginners or marketing veterans.
AdSense provides simple, easy-to-understand stats.

If you have affiliate links on your site, you ARE allowed to add AdSense ads. However, with your affiliate links, you must not mimic the look and feel of the Google ads.
You can filter up to 200 URLs, so you can block ads for sites that don't meet your standards. You can also block strong competitors.
Inevitably, AdSense is competing strongly for space on web sites with all other revenue sharing opportunities.
If you own a small web site you can plug a bit of AdSense code into your site and almost instantly relevant text ads that are likely to appeal to your visitors will appear on your pages.
If you own several sites, you need apply only once. This makes AdSense much simpler than joining a bunch of affiliate programs.
As you can see, I'm really keen on this revenue sharing service.
Disadvantages:
One problem is inappropriate ads. You don't want spammy junk advertised on your site. Google's standards probably aren't as high as yours. You can filter out 200 URLs, but in some industries that won't be enough. The stats Google supplies are inadequate. They're easy to understand at a glance. However, they don't tell you exactly which ads people are clicking on, or which keywords are involved. That's frustrating. Also, I'd like to be able to identify and block ads that have very low payout rates, without doing a lot of sleuthing and messing around.
The ad panels say "Ads by Google" - free advertising for Google. You don't earn anything if someone clicks on that link.
The minimum payout is $100, which is regarded as too high by sites which don't receive much traffic. That won't worry experienced webmasters.
Also, sites that want to display AdSense ads may not include "other content-targeted and/or text-based ads on the pages displaying AdWords ads." However, human beings review the sites. Rejected sites have been able to appeal successfully.
Another disadvantage is that Google doesn't allow you to share your stats with other webmasters. The AdSense Terms and Conditions say:
"Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. 'Google Confidential Information' includes without limitation: ... (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google..."
That's really weird. Web site owners need to be able to share such information and discuss successes and failures.
A big disadvantage of the service is that Google doesn't say how much its AdSense partners will receive. You'll just receive an unknown share of the revenue.
Only a company with the goodwill and respect Google has earned could get away with such a cheeky offer.
Google says:
"How much will I earn through this program? The AdWords ads you are able to display on your content pages are cost-per-click (CPC) ads. This means that advertisers pay only when users click on ads. You'll receive a portion of the amount paid for clicks on AdWords ads on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks."
So the only way to know how much you'll earn is to try it and see. If you want to bail out, all you have to do is remove the code from your site.
Don't put all your eggs in the AdSense basket. If Google discovers fraudulent clicks on ads appearing on your pages, it can dump your site from the service, and refuse to pay you all revenue owed. Some webmasters who claim total innocence have had this happen to them.
Google has made several changes to its AdSense FAQ, clarifying varying things. For example, it IS possible to apply for separate accounts for separate web sites. I've done so, and checked with Google that it's OK in my case. Read the rules - they look ambiguous to me. If in doubt, ask first!
Some time after the launch of AdSense, Google added "channels" which improve the tracking. I strongly recommend that you experiment with these.

How to increase the AdSense income through?

2009-05-18T19:43:00.000+07:00

AdSense program can be done. The key to making it happen is to increase the AdSense click through rate (ctr) on a site. This means turning your traffic into visitors on advertisers’ web sites.

In theory, creating an increase an AdSense click through rate (ctr) is a fairly easy thing to do. Making that theory work in practice, however, requires a little time and energy. like as www.googleadsense-empire.com.But, if the AdSense click through rate (ctr) is increased on a site, the money making possibilities can be quite surprising. In fact, many people who have mastered the art of working their AdSense click through rate (ctr) to their favor have left their day jobs far behind.

So, learning how to increase the AdSense click through rate (ctr) will be key. Let’s look at some of the ways to achieve this.

•Search Engine Optimization. This method of making a web site heavy in highly searched keywords can work well to generate traffic. To make this pay off with an increase in AdSense click through rate (ctr), this particular method plays a numbers game. The theory is the more traffic, the more likely a percentage of it will be willing to click through. This is a fairly sound theory for increasing AdSense click through rate (ctr), but it takes some time to master. Contents need to be relevant and engaging to keep people on the site long enough to entice them to actually click through to the ads. Content should also be rich in keywords while still offering good information to increase the AdSense click through rate (ctr).

•Make ads blend in. One of the ways to help increase AdSense click through rate (ctr) numbers is to make sure the ads look at home on a site. This means blending fonts, colors and borders for the best overall look.

•Reduce outgoing links. This is a fairly good way to increase AdSense click through rate (ctr) conversions. By limiting where viewers can go next, this theory can work to increase AdSense click through rate (ctr) figures by increasing the changes for people to actually click through.

•Try different ad sizes. This is another way to help increase the AdSense click through rate (ctr). Experiment to see which kinds of ads get the best rates and stick with those. for more details www.guardadsense.com.Learning to increase the AdSense click through rate (ctr) can take a little time, but it’s an effort that can really pay off for web site publishers and owners. The idea is to make a site relevant and enticing enough that visitors will want to click through on the ads to learn more about potential products and services related to the content.

How to write great blogs and watch your AdSense dollars add up?

2009-05-18T19:42:00.000+07:00

How can I make sure that my account will not be disabled? Google AdSense program policies make no allowances for deceptive practices. The most important thing a publisher can do to ensure the integrity of their site is to be aware of what is happening on your site.

Google has made it abundantly clear not to click on your own ads or ask others to do so. But what about practices a publisher may not purposely carry out?

Make sure that ads associated with Google never appear in an unrequited pop-up. Don't be talked into purchasing traffic for your site that may contain adware.

Respect the trademarks. Don't use any trademarks or logos without their consent.

Don't change the ad code. If you're a pro at html, don't assume you can add your own code. If you're new to html, simply copy and paste the offered code. Don't mess with it.

Provide a good environment for advertisers and a positive user experience. Don't try to be deceptive in any way. The rules may sound strict, but believe me, for more details visit to www.google-atm-machine.com protecting the integrity of the AdSense program is in your best interest. After all, a positive, honest AdSense program means more money for all of us.

Useful books about the program for users of all stages

Do you need to buy a book to use Google AdSense? Not necessarily. Google's support page has a wealth of information. But you might consider it if you want to read a personal account of an AdSense wizard such as Eric Gigue or say, for more details visit to www.adsense-income-exposed.com if you want to learn more about HTML. Who let the blogs out: A hyper connected peek at the world of Weblogs by Biz Stone has a lot of information on blogging as well as information about the program. The following is just a few books you can find at Amazon on the subject:

Make easy money with Google: Using the AdSense advertising program by Eric Gigue

The Google AdSense handbook by Angus McLeod

Google Advertising tools: Cashing in with AdSense, Adwords, and the Google APIs by Harold Davis

Top-Paying Google AdSense and Adwords keywords for pharmaceuticals (In Digital Format) [Download: Adobe Reader] By W. Frederick Zimmerman

The complete idiot's guide to growing your business with Google by Dave Taylor

Google AdSense: How to write great blogs and watch your AdSense dollars add up

The best thing about blogging is that there are no rules. You can write about anything you want. A self-publisher's dream! There are some things you can do though to maximize your profits. Narrow your subject. Don't just write about shopping. Write about shopping for antique dresser drawer pulls. Write every day. Have a blog at more than one site. If you develop a readership, you're more likely to increase your profits.

Write about something you know or want to know or at the very least care about. If you try to write a great blog based on a 'hot keyword' yet it's something you could care less about, you'll likely not stay with it long.

Experiment and see what works for you. You can write based on your own opinion or something factual. You can review a product or service or a movie. Read other people's blogs and notice how many reads they're getting. Above all, have fun. After all, it's free and if you're persistent you'll see your dollars adding up.

by MANPREET SINGH

Important Adsense Tricks to increase Profits

2009-05-18T19:41:00.000+07:00

There are many adsense tips floating around the internet. Here are some adsense tricks that can drastically increase your CTR and your profits.
There are many adsense tips floating around the internet. Here are some adsense tricks that can drastically increase your CTR and your profits.

Lots of people say to make your ads blend in. However, some people are having a lot of success by making their links stand out. The most effective style seems to be having your links blue, while your other links are a less-noticeable color- Place images directly above your ads. This simple technique has been known to increase CTR by 400%. To keep the images fresh some people randomize related images on their site
using PHP code.

A web site with thousands of pages and tons of
content often does very well in the search engines. You can
get free content from article directories. You could also use public domain content, which is a favorite tactic of John Reese. Or, you could use content in the creative commons. This is getting easier than ever now that Yahoo and others have created a search engine specifically for content in the creative commons.

Succeeding with adsense is largely determined by the amount of traffic to your site. However, there are many adsense tricks that you can employ to get the most possible out of your site. Often times, this means doubling, tripling, or even quadrupling your earnings. The key is to find out what works for your web site. Testing and tracking is the key to increased revenue!
There are many adsense tips floating around the internet. Here are some adsense tricks that can drastically increase your CTR and your profits.
There are many adsense tips floating around the internet. Here are some adsense tricks that can drastically increase your CTR and your profits.

Lots of people say to make your ads blend in. However, some people are having a lot of success by making their links stand out. The most effective style seems to be having your links blue, while your other links are a less-noticeable color- Place images directly above your ads. This simple technique has been known to increase CTR by 400%. To keep the images fresh some people randomize related images on their site
using PHP code.

A web site with thousands of pages and tons of
content often does very well in the search engines. You can
get free content from article directories. You could also use public domain content, which is a favorite tactic of John Reese. Or, you could use content in the creative commons. This is getting easier than ever now that Yahoo and others have created a search engine specifically for content in the creative commons.

Succeeding with adsense is largely determined by the amount of traffic to your site. However, there are many adsense tricks that you can employ to get the most possible out of your site. Often times, this means doubling, tripling, or even quadrupling your earnings. The key is to find out what works for your web site. Testing and tracking is the key to increased revenue!

How Many Visitors Do You Need To Make A Profit?

2009-05-18T19:38:00.000+07:00

The internet is full of articles, ebooks and hype about using blogs with Google's Adsense program to make money. The formula for success, it seems, is simple. You blog, place ads, get traffic, visitors click on the ads and you get paid. The question many people want to know is, can we make a profit?

This question has been difficult to answer, in large part, because of the Google Terms of Service for Adsense users. Although the terms have recently been loosened somewhat, users were long prohibited from sharing personal information regarding their success levels and other key statistics that might have provided prospective for-profit bloggers from developing a clear perspective on the profit potential available.

If you are curious about whether or not you can make blogging with Adsense a legitimate moneymaker, it is worth conducting this relatively simple exercise. The results can give you an idea of whether or not it is worth your time.

First, determine how long it will take you to build your blog. Consider the set up time and the time necessary to do initial promotion and to write at least ten to twenty starter posts. We will say our preparation time is fifteen hours.

Second, estimate how much time it will take on a weekly basis to do additional promotion and to add at least two new posts. Multiply this figure by 52 (the number of weeks in a year). For this example, we will set promotion time at 156 hours (3 hours per week).

Third, add preparation time and Promotion time. This will give us an idea of the total time required. In this case, total time is 171 total hours.

Fourth, investigate the average value of an ad click in your niche. You can use the Overture bid tool, easily found online, to get a reasonable idea of the value of each click. In order to make your projection “safe," reduce that number by half. This yields PPC, or “pay per click." Let's say the bid tool says clicks related to our keyword are worth about forty cents. Our PPC is .20.

Fifth, determine how much your time is worth. Do you feel your blogging time should generate at least $10 per hour? $20? This is a matter of personal preference. We will assess the value of our time at $10 per hour for this exercise.

Sixth, assume a click-through rate of eight percent. This is a low figure, as many blogs can generate click-through rates approximating 25%. Click-through rate is expressed as CTR.

Now it's time to perform the critical calculation. We need to determine the required number of visitors necessary to produce enough money to make the process worthwhile. To find the number of visitors required you need to do a little algebra. You multiply visitors (unknown) times pay per click(.20) times click thru rate (.08) which will equal how much your time is worth (10) times total time required (171).

You don't have to do the algebra, the number of visitors would be 139,200. In order to make the process pay, you will have to drive 106,875 visitors to the blog over the course of one year. That translates to approximately 292 visitors per day, on average. Obviously, that is a very “doable" number based on the amount of time we have set aside for the process.

So, for our example, blogging for bucks with Adsense is a winner.

Perform these calculations based on your own unique circumstances and you can determine the viability of earning money with a blog and Adsense.

Monetizing websites is easy task but getting real clicks is more easy

2009-05-15T23:09:00.000+07:00

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the geniuses of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as adsense text, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.

By : Parveenn Kumarr

SEO NEWEST SECRETS

2009-05-15T23:06:00.000+07:00

In this article we will empower the small business with the ability to gain this advantage without necessarily having to hire a third party SEO consultant to achieve the same advantage. Southwest airline used a similar strategy, but hired a third party firm to achieve the results. We are not opposed to hiring third parties, in fact, highly recommend a few of them. But, it does not stand to reason that every detail about the way to effectively achieve these results should not be provided to clever zero budget and small business marketing entrepreneurs. That’s what this article accomplishes.

OK, the tool is PRWeb and you will submit a news release that has your desired key-phrase in the title to gain a key-phrase advantage. Choose the phrase carefully. Use the key-phrase in the link in the contact information that you fill in at the end of the news release. IF you want to gain the key-phrase “Key-Phrase Generation” expand it slightly so that if you do not get ranked highly with the desired phrase you might gain the more expanded version and gain some exposure as a backup plan. You might use the title “Key-phrase Generation Pumps” or “Automated Key-Phrase Generation Pumps” to further key-phrase possibilities. The key for small companies is not necessarily generating a lot of traffic as it is generating highly qualified browsers, or worse case, highly skilled Web searchers.

There are many nuances of which you should be aware to get the most bang for your PR buck. A well-written news release is a no-brainer since PRWeb delivers the release to a larger network of people that includes eMediaWire. When you submit your release and log into the PRWeb system, you will see a word count. Once the editors at PRWeb read and edit your release they will post a word count. Next to the word count in parentheses you will find a number between one and five. This is your ranking according to the editors. If it is not at least a three you will lose a lot of exposure. The release will not run in eMediaWire, thus losing their foot traffic. You will also likely lose Google ranks as a result of losing the eMediaWire listing. Later in this article we post examples of key-phrases we own due to all the sites spoken of herein.

After you have at least a three out of five star news release you need to try to get listed in the top three releases for your publication date. Bidding, or as PRWeb calls it, contributing, at least $200 will give you the search engine reports that are very useful to keep you abreast of what key-phrases browser are actually using to locate the release.

As we already said a bid of $200 minimum is recommended, but don’t bid the whole $200 too far in advance. This gives other bidders a glimpse of what you are able, or willing, to do for a top three ranking. Top three will help ensure better Google rankings and more exposure through the PRWeb network, thus bringing more foot traffic. Bid $80 two days in advance of the news release date, then add to the contribution the evening prior to the release. If you are a small business entrepreneur, this gives you the ability to beat the nine to fivers. This is a fact that I am sure has not escaped most of the entrepreneurs reading this article.

By : Wazir Singh

Google Base Optimization

2009-05-14T16:53:00.000+07:00

Google Base happens to be the only shopping search engine which allows merchants to define their own attributes (optional fields).
It is also formerly known as Froogle, and if you have any product that can be sold online, you have no excuse to not use this service. It's free, and Google is trying to promote it's usage.

If you want better results on the shopping engines, try optimizing your feed - it?s no longer good enough to just post all your products and expect your listings to be found.

There is a new opportunity that can be had for online retailers, and it's known as the "Onebox" result. To learn more about this great way to drive targeted traffic, visit OneBoxer, a fantastic blog that covers all angles better than I can.

Recently, Google made more requirements on a generic level, but there may be more if you are within a specific product category:

* brand
* condition
* description
* expiration_date
* id
* image_link
* link
* price
* product_type
* title

Understandibly, some merchants are upset at this since they have thousands of products that now need more information, and some products may not have all of the required fields (expiration date, for example).

So how can you take advantage of this?

Some people will search by color, some by material and others by style. All of these are fantastic opportunities to get your product in front of a consumer who is ready to buy. It will take some time to create and get all the tweaks worked out, but it is well worth it.

SEO for Digg

2009-05-14T16:52:00.000+07:00

In case you haven't been on the Internet for the past year or so, there has been a tremendous amount of attention being captured by socially-powered sites such as digg.

So, what does this have to with the world of Search Engine Marketing?

There is something called the Digg effect, which essentially brings a ton of traffic to your site in a small amount of time. (Usually within minutes of a posting).

While digg readers despise seo-planted stories, if you do have something topical or free to use or even something that's just "cool", you won't feel the wrath of the digg community, and end up with your post getting buried.

So how can you leverage this site?

One of the key elements of getting a story on the home page is to have either a ton of people who have "dugg" your posting, or if you happen to know some of the top users on digg to vote for your story, you'll have no time reaching the front.

For the rest of us, we need to work harder. While there are sites that sell services to "digg" stories for you, at some point in time, digg will wise up and stop that.

There is another site that allows you to alert any of your friends when you have posted on digg, called Digg Alerts.

But despite all the "gaming" that goes on, at the end of the day, you need to have a compelling story to have the readers interact with what you're saying.

As for the SEO coding and copy writing element of digg, you need to have a great title and summary to get any reader to even bother checking out your site. Another course of action you need to take is to review all of digg's categories - if your story would not fit on the site, don't waste your time.

The expectation set forth when using digg in as part of your marketing strategy should be to create buzz, build brand name and drive traffic to your site. To expect digg users to click on your Adsense ads is non-sensical - digg readers are tech-savvy and can smell that technique a mile away. Be patient, post often and become part of the digg community by also submitting great stories you find - often times it will already be posted, but every once in a while you can beat them to the punch, and you gain a little bit of credibility on the site.

by Paul Bliss

Google TrustRank

2009-05-14T16:51:00.000+07:00

There has been an ever increasing awareness to the value of Google's "TrustRank" algorithm. While there are many factors that are "Off-page", there are a number of simple actions you can take to make sure your site earns the trust from Google by employing these easy techniques.

The best way to think about Trustrank is to compare it to if you were to purchase a product or service in the real world. There are many built-in factors that we use to pre-qualify a business to see if we are willing to part with our cash for their goods or services. This is the same approach Google takes in order to measure the quality of a site, and doing this will get you out of the so-called "Sandbox" much faster than the typical 4-6 months.

While in no particular order, some are most costly than others, but all are worth doing.

* Register your domain for 10 years. If you can't afford the $70 it costs at GoDaddy then are you really serious about your site?
* Buy a SSL certificate - this tells Google that you are a legit business since they know you have to have a verified checking account to get a SSL cert. (And buy it for as many years as you can at a time, at the very least for 2 years)
* Have a privacy policy that tells in exact detail what happens to the information about the visitor that is collected from the site.
* List a mailing address (no P.O. Boxes) - Just as in real life, you feel better purchasing a service or product from a place that has a physical location.
* List your contact information - telephone, fax (if needed), email & name.
* If you have a bigger budget, use any of the "Hacker Safe" services and place those icons on your site. Again, this tells Google that you are seriously committed to protecting your visitor's experience on the site.

Those are simple techniques that you can directly apply to your site, and are signals to Google that you take your online presence seriously.

As far as the "Off-page" factors, it's really about linking to quality sites that are relevant and sometimes considered "authority sites" by Google. Also, getting links from those trusted sites will help re-enforce the quality of your site in the eyes of the Google spiders.

by Paul Bliss

Whats Google AdSense?

2009-05-14T16:30:00.000+07:00

AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors.

Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google’s ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords.

Google’s sends out digital “robots” which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. It reports its findings back to Google’s ad server which then serves ads matching those keywords. Given that the entire process is automated, the “ad robots” do a pretty good job of getting the advertising content right most of the time.

The History of Google AdSense

Google AdSense has its roots in the old “Google Content-Targeted Advertising” program which they introduced back in March of 2003. Although this program was similar in concept to AdSense, there was no automated way of participating. Each webmaster negotiated a deal directly with Google, and websites that served less than 20 million page views per month were not welcome to participate.

As Google grew, they began to see how much money they were leaving on the table by excluding the smaller sites, which greatly outnumbered the sites serving over 20 million hits that were willing to serve other people’s ads. Their answer to that problem was AdSense which has no minimum traffic requirements and is open to all sites meeting Google’s content and decency requirements.

How much can you make running Google AdSense?

The answer to that question depends upon three factors:
1. How much traffic your site draws
2.How many visitors click on your ads
3.How much those ads pay per generated click

With some ads paying as much as $5 or more, it’s possible that you can generate a serious income with AdSense. There are relatively well documented cases of some people earning as much as $500 per DAY and more. Numbers like that are rare exceptions however. Even so, there is no reason why you can’t earn somewhere around $1,000 per month, or more, once you get the hang of it.

How to get started using Google AdSense

Make a visit to Google’s AdSense Site (https://www.google.com/adsense/) and sign up. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google has their own “AdSense Police” who will have no problem booting you out of the program if you fail to walk the line.

Using Google AdSense on your site is like collecting free money. There’s no reason not to do it and potentially thousands of dollars worth of reasons to do it.

by Diane

5 Reasons Many Adsense Sites Don't Make Money

2009-05-14T16:28:00.000+07:00

With the huge success Google’s Adsense has been reaping, there are now only a handful of sites you’ll see that doesn’t feature Adsense on their sites. Everyone is hoping that they could make huge earnings from this pay-per-click affiliate program scheme Google has launched.
While there are many success stories (they are true) of sites that have generated good income from Adsense, there are still some sites that couldn’t grasp the real way of making an earning from Adsense.
This is because many people have failed to generate the needed factors to create a successful site that compliments the features Adsense provides. Many webmasters just put up or create mediocre sites and place Adsense on their site and just sits back and waits for the cash to roll in.
If that is the mentality of a site owner, then he won't earn from Adsense. Remember, a mediocre site will also get mediocre earnings.
To finally realize the Adsense dream, a webmaster must produce a site that has the factors and characteristics needed to generate the traffic and clicks it needs to be profitable. There are many things a webmaster needs to do to achieve this and be one of the millions of sites who have successfully done so. But there are so much more things a site owner has failed to do to make their site more Adsense friendly.
Here are five reasons why many Adsense sites don’t make money.
1) There are no good keywords on the site.
Many sites have failed to do the very essence of search engine optimization, Good Keywords. The internet has many websites competing for the attention of the “netizens” and many sites contain the same or almost the same subjects, topics or niches. To date, Google is searching at over three billion sites; good keywords can get you a good lead above all the other sites.

It is essential that you research well on finding the good keywords your site can use to generate the traffic and get a high ranking on the search engines results. If many internet users are directed to your site, you get a huge opportunity to get great traffic. With traffic comes the profit.
In making money you must spend some. Invest in a good program that searches good and proper keywords for your site. These keywords that people are looking for changes and varies, a good keyword searcher is an investment that just keeps on giving.
2) The site doesn’t provide a good niche.
To get the attention of the people, you must provide a site that can perk up the interest of the people. Adsense works well if you maintain a good number of traffic, you have to keep the people’s interest on your site and have a group of people to keep coming back to your site and have them recommend it.
You must also find a niche wherein these groups of people are interested in. Find the right niche and you’ll find the right group of people that are willing to spend some money.
3) The site owner doesn’t maintain or update their site.
You can only maintain the interest of a person for a short period of time. Many websites have failed to keep up the traffic they generate for their failure to keep their site updated. Immerse yourself in your niche and try to find out what’s new and what’s hot.
You have to serve something new to the people or if not, try to keep abreast with the developments of your niche or maybe add some sub-niches on your site that still pertains to your niche to get new traffic and keep the attention of your clients in your site.
4) Some website owners don’t provide the full attention to their Adsense sites.
Many people just see their sites as a way to earn some extra money. You have to treat Adsense sites as a full size business to make it big. With the heavy competition you have, a good webmaster should treat their site as if it is their main source of income but still maintain a good schedule of their time.
5) Many webmasters have failed to devout time and research to their Adsense site.
Many elements are needed to build a successful Adsense site. Good keywords and the right niches can roll in the dough, but this takes time and effort. It is imperative to devout a certain amount of time in looking for ways to develop your Adsense site.
The internet is abound of sites that could help your own site. A little time, money and hard work can spell the huge difference between a successful Adsense site and a mediocre one.

by Kevin Anderson

Where's the Best Place to Put Google Adsense Ads?

2009-05-14T16:26:00.000+07:00

Why, on your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?” According to my best information, the answer to that question is: Yes.

Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.

When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.

Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.

Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings Here">www.google.com/support/adsense/bin/static.py?page=tips.html">Here

Of course, all of the studies in the world aren’t worth a hill of beans if the findings don’t work on your web site. That’s why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you’ll be able to determine what works best for your particular site. But don’t get complacent. What’s working for you now might not work next month if you change your site design or content.

One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error.

Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it’s because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation.

Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you’re the only expert who matters.

Adsense Tips That Double Affiliate Earnings

2008-06-13T10:33:00.000+07:00

Most of us would love to double our Adsense earnings. It doesn't take long to learn that Google uses a sliding scale, so a $10 keyword that promised to pay $1 to the affiliate only pays $.05.

Many affiliate marketers, especially work at home professionals, assume that affiliate marketing is a scam and quit. Unfortunately, affiliate marketing through Google or Yahoo is not a scam. It is the marketer's ignorance that is costing them money.

No matter what type of internet business a person operates, most will include affiliate marketing to a greater or lesser degree. Many businesses consider affiliate income as passive income, but they remain frustrated by the lack of success.

How Earnings are Calculated

Many factors are involved when calculating the affiliate's earnings. Page rank, hits, inbound links, and Page Rank are all important. However, the search engines also track how many people click and compare it to how many people remain at the site for more than 30 seconds.

Ad Appearance

The effectiveness of an ad depends on its appearance. Adds that mimic a link bar on a webpage will do better than ones that appear to be advertisements.

This is why Google allows web publishers a wide variety of layouts and color combinations.

Many affiliate marketers tell small business owners to post three, four, or even five bars of Affiliate links. This rarely works. Instead, it can make the visitor feel like they've hit a MFA (Made For AdSense) spam site. In most cases, visitors just leave.

Content

You've all heard it - Content is King. Many people mistake this to mean that content attracts search engines - not true. Content, and meta tags, determine what ads appear on a site. A web page that is not doing well can be improved, dramatically, by altering the keywords to attract sites which have good products to sell at an affordable price.

The keywords in an article rarely effects search engine rank in today's SEO world. However, they are 100% effective in controlling the ads that appear on a web page.

Know the Ads

NEVER click an ad on your website. However, you can read the URL and go visit the site. What are they selling? Is it a good product? Do you know how to write an article that can 'pre sell' the product? Can your article ad value to the product? All of these questions will play a vital roll in the difference between the number of the 'click through' from your site and the number of 'decisions to buy.'

There is nothing wrong with manipulating the ads that appear on your web page. If too many of those ads lead to 'Hard Sell' pages then change the keywords and topic of the page to attract something more 'user friendly.'

AdSense Analytics

All business owners need to familiarize themselves with web analytics. AdSense has its own analytics program. Keep an eye on the pages, which ones work, which ones don't, and which ads pay best. When you target an ad that earns a high affiliate payout then create more pages that attract that ad.

It is easy to track hits and traffic by creating 'channels' in the AdSense program.

Reversed AdSense

Don't forget to improve your PPC campaigns success by using this advice in reverse. One thing that many small businesses often overlook in their Pay Per Click programs is the websites where their ads appear. If the ad appears on too many Made For AdSense pages, or the Return On Investment is low. Take a look at the sites where you want the ads to appear.

Use your browser's 'view' button and look at the page's 'source code.' The meta information may give a few insights to how the ads are placed. Sometimes a PPC campaigns success can be increased simply by changing one keyword, or a single word in the ad.

by Mark Walters

ADSENSE: GET RICH QUICK?

2008-06-13T10:29:00.000+07:00

After a careful search thru all online wealth building opportunities I found out that a lot of publishers refer people to Google Adsense formula as being the best. I have tried it too and found out that it is:
1. Really cheap to start.
2. Easy to setup
3. No setup Fees
4. No maintenance fees
5. And no hidden charges.
6. Anyone can do it
7. There is no discrimination
8. They are faithful
9. They really pay
10. They train you for free
11. Content is king

But what I realized is that it:
1. Is Not a get rich quick scheme
2. Requires a lot of learning and training

3. Requires a great effort to setup
4. Utilizes the power of keywords
5. Requires a lot of patience

For one to start making money:
1. You must utilize the power of Pay Per Click Campaign
2. You must utilize the power of keywords search
3. You must enhance the adds placement on your site
4. You must have good, real and fresh content
5. You must have a well designed site
6. You better use you own hosting account
7. You must your own domain name
8. You must have patience I wish you good luck up the ladder of Adsense.

by Juddie Passion)

SEO Requires Surfer Friendly Content

2008-06-13T10:27:00.001+07:00

At times I have come across websites whose content is too complicated or is not easy to comprehend for an ordinary person. One thing to keep in mind while reading or posting any content on your website is to make sure that you remember the “Rule” you are not going to visit your website yourself, the website is created for people or readers so keep this thing in your mind to optimize the text for them.

Easier the content of your website, easier for the user to get the information and if they find it useful they would like to come back to it again.

Therefore, in order to create a good impression and retain the traffic to your website you need to create the content keeping in mind the targeted traffic.

The readability of your web pages influences your sales

Many webmasters and bloggers use long sentences or use technical jargons in order to create an impression of a professional in the field and what they end up creating is a bad impression instead. The average web surfer is not all that equipped with technical jargons so try to simplify things as much as you can.

Now apart for creating easy to understand content your layout of the website should also be easy to navigate. If you are hosting a website for sales or pay per click campaign then special attention is required to ensure where you place the ads and what layout would be best for the work.

SEO is again not only a practice for the search engines it is a practice to make the readers or web surfers experience on your website more productive. Thus need to pay special attention to each and every detail.

by : markwhite

Google Tells You How to Get Top Search Engine Rankings

2008-06-13T10:26:00.000+07:00

Did you know that the Google search engine actually tells you how to get a top search engine ranking? Everyone thinks it's a mysterious secret. However, it actually isn't all that mysterious at all. In fact, if you do a search for "Google Webmaster Guidelines" they explain what they look for when they add a web site to their search index and rank a web site in the search listings. By following the suggestions that Google provides, you can achieve top search engine rankings for keywords related to your target market without having to resort to tricks to manipulate search engine rankings.

First off, understand that the last thing you want to do is use tricks to manipulate search engine rankings. Also known as "black hat techniques" these tricks will do nothing more than make Google mad at you and get your web site eliminated from the search engines completely.

Remember, the purpose of Google is to provide relevant content to the end user, who is the person who is performing the search at a given point and time. What you want to do is to help Google facilitate that process, not try to fight against Google by creating a bunch of junk just to try to manipulate the search engine rankings.

You can do a search as I suggested above and read what Google wants yourself, however, I will highlight a few things that will help you in your search for top search engine rankings on the Google Search Engine.

The best way to get listed in the search engines is to create a very content rich web site. One of the factors that Google uses to determine search engine position is a concept called page rank. This concept describes the way that Google ranks each web page based on a variety of factors. One factor that determines page rank is the content on your web page. One of the things that Google LOVES is a web site that has lots and lots of content. Therefore, if you want to get ranked high in the search engines, a great way to do that is to create a web page that has a large amount of content.

One of the best ways to get Google to rank your web site high is to have relevant web sites link to your web site. If there are web sites that have content similar to the content that you have on your web site and those web sites link to your web site, then you significantly increase the chances of your web site getting a higher ranking in the search engine. It's even better if the relevant web site already has high placement in Google's search engine.

Another suggestion that Google makes is to get your web site submitted to relevant directories. This is also an excellent way to increase your search engine rankings for your web site. One area that is overlooked is niche related directories. By submitting your web site to directories that are related to the niche your web site covers, Google looks favorably upon your web site and will give you a higher search engine placement as a result.

In short, take some time out and look to see exactly what it is that Google is looking for. Then go ahead and give Google what they want. There's an old saying "If you help enough people get what they want, you can have what you want." This saying also applies to Google. Help Google get what they want (which is quality content in their search engine) and you can have whatever you want (which is a high search engine ranking in Google)..

by : Mark Garland

Automated Directory Submission, Manual Directory Submission and Websire Optimization Services

2008-06-13T10:25:00.000+07:00

Directory submission is one of the most important steps in web site promotion. This method helps to obtain a great number of incoming links leading to the promoted web site from the related pages. However directory submission is rather hard and routine work. And this is one of the reasons why many webmasters avoid this method to increase Google Page Rank and improve SERPs. However the method under certain consideration has proved itself as an effective one. That is why we offer website directory submission at quite democratic prices on the global net. All you need is just to order directory submission and we will take of the other.

Why you should choose our services? When you use manual directory submission you do not know whether this or that directory will submit your web site. As for us, we are able to ensure a 100% website submission in at least 800 directories. This means at least 800 incoming links to your web site and it is quite considerable reason why you should contact us in order to promote your web site. Moreover, we offer you another variant – your web site submission to over 1200 directories that are SEO friendly ones. This is also a considerable advantage of our service.

Manual directory submission: We suppose that nobody will doubt the fact that directory submission is one of the most effective and important ways to promote your web site, it increases the Google Page Rank and etc. Moreover there are many online agencies providing such services and many of them offer Automatic Directory Submission. However, submitting a web site into this or that directory doesn't mean that those directories will surely submit your web site. When the submitting is done automatically your chances decrease dramatically. That is the reason we gladly introduce you to manual directory submission service. Ordering it you can believe that your portal will be surely submitted. We own or have agreements with at least 800 directories. Therefore our manual directory submission service turns to be an effective service compared to Automatic Directory Submission. The added advantage of using the Manual directory submission over Automatic Directory submission is that many web directories may want to manually submit the website as the automated website submission can be considered as a spam. If there are any errors in the website or if any changes are to be done, it is easier to make changes in Manual Directory Submission. The website link should always be put in the right category. Placing it in the wrong category may lead the directory administrator to reject the submission.

So there is no more need to guess whether your web site submitted or not. Ordering manual directory submission with us will save you from such worries. Moreover you can also order manual directory submission in more than 1200 SEO friendly directories. Such move will not let your web site to stay out of the Google page rank and will provide you with 100% incoming links from related pages. So, why waste time trying to submit your web site automatically to several directories? Just contact us and do not worry about these problems.

by : Mr wmhaven

Key Words and Search Engine Optimization

2008-06-13T10:23:00.000+07:00

Search engine optimization is the vital part of your web development to get traffic and profit from it. Doing online business without traffic means searching for something in an empty purse. Key words or key word phrase plays an important role in search engine optimization.

Optimizing your web site to search engines is to get higher rankings in the search result pages and precisely saying, ranking among the top 10. Usually everybody and you yourself as a searcher, wouldn't go beyond the first 10 results. So every webmaster is vying for the small space of the first page search result and desires to rank at number one. Key word tools help you to find out the keyword phrase that generates large number of searches but has less competition. Less competition means, less number of websites shown for the particular keywords.

Key Word Tools

Optimizing your website for the highly searchable keywords will help your website to rank in the first page and bring in organic traffic. Higher the ranking, more will be the traffic as people tend to click the first 5 results of a search page. Some SAO companies will drain your money by optimizing your website for a key word phrase which is not commonly used. So it is more important that you optimize your website for a keyword phrase which is frequently used by the searchers. Understand clearly that optimizing and ranking number one for any key word won't bring you the desired traffic. Number of searches made through that key word is most important.

The key word tools are very useful in zeroing in on the most used keyword phrases with less competition. Google suggest and Yahoo overture are two free keyword research tools. In Google suggest you can get the relevant key word phrases in the order of number of searches made, when you enter a key word or keyword phrase in the search box. But you can't get the number of searched made through that keyword phrase. In Yahoo overture it will show the relevant key words and the number of search made for a particular month, but not the number of competing sites. Also you will get a feeling that some of the key words are in commonly used format. Word tracker solved all these problems but it comes with a price. It also allows free trial with limited options.

Selecting The Right Keywords

Now you will be more clear that only right set of key words with less competition will help you to rank high and get more traffic. It is not only your content but also your domain name should have the relevant key words of the niche field, you are going to operate. Many web masters tend to have fancy words or personal name as their domain name. Having your personal name won't work, unless you are a very famous person. Fancy names won't help you to rank high.

Choosing a general term is also not advisable. Suppose your site is selling toys, selecting a word 'toys' will make it very difficult to rank high and the competition level will be mind boggling one. Moreover domain names will not be available for general terms. People searching through general keywords will have less committed goal. In the above example, if you are selling soft toys, then your domain name may like this 'softtoys' or 'soft-toys'. If you are selling a particular brand name in your domain name as 'brandnamesofttoys'. Place contents optimizing for the key word 'softtoys'.

Choose A Long Key Word Phrase

Take any field, it will be difficult to get a domain name with just one or two key words. In order to ward off competition and to get high ranking, choose a domain name with long keyword phrase, preferably with three or four key words. Don't go for more than 4 keywords. If you are aiming at local market you can add your city name in the domain name. The long and more particular keyword phrase will bring in targeted traffic and more conversion.

Coin the right set of keywords pertaining to your niche field. Place yourself in the shoes of a searcher and think over in what format a searcher will use those key words to search the web. Write down different formats feed them in the keyword tools and analyze the results. Finalize a search term which has high number of searches, but less competition. 'Weightloss' is a general term. 'weightlosspills' or 'safeweightlosspills' is a particular term. It is preferable not to have hyphen in between the words.
Your website may have many numbers of pages. Optimize each page for the relevant keywords. If you have more number of pages ranking high for the different topics of your niche field, you will get more traffic. Have key words in your title field, meta tag description and content.

by : sankarapandian

The Secrets of Attracting Traffic to Your Website

2008-06-09T14:27:00.001+07:00

If there is one force that puts the cyberspace, then that would be information. It has become a hot commodity in today’s fast moving world. In answering the demand of information, the worldwide web is designed to get an easy access of information to millions of audience around the world.

Information, nowadays, is not only utilized in satisfying one’s craving for data, it has also become a good utility in marketing products. Perhaps the most effective way to capitalize its usage is through search engine optimization.

When searching for an item in the internet, users would usually go to search engine sites. These sites work by looking through out its database of web pages and returning links for search result. If you wonder how they can possibly obtain copies of numerous links and stored in their own data store room, here is how they do it:

1.Google and other search engine websites have crawlers with them to get some keywords of the website.

2.These keywords are stored in their database.

3.When a user will search a certain topic, the engine will try to sort on websites containing the keywords.

4.Search results will give the internet users the link of the website that contains the keywords.

By using keywords, your websites will be possibly visited by a number of web users around the world. The advantage about attracting traffic to your website is that more advertisement will surely find its exposure on the heavily visited site. Here, the business of search engine optimization or SEO will take place.

The most important thing a website should have is its content. It is the bread and butter of the site. Its contents can make audiences around the world get interested in what one has to offer.

It must be taken into consideration that SEO is the vehicle of the audience to the site and the site’s vehicle to the audience are the ways in which SEO will catch the website.

Here are some few steps to make an SEO friendly website:

1.Prepare for the Meta Tags

One has to be familiar with the basics of HTML to know what tag is. Meta tags are HTML tags which can be found in the source code of an HTML file or simply put it the website source code. Meta tag contains necessary information of the website which cannot be found in the interface page of the website. These are hidden tags that can only be determined by the SEO crawlers.

In this way, one has to prepare the meta tags by putting on it the information about the website, and at the same time getting to know the keywords. Knowing the keywords is like putting a webmaster in the shoes of the searchers. In this way, one can identify what keyword one has to type in the search engine.

2.Creating Website Portals with Lots of Keywords

Website portals are the entry point of every surfer to a certain website. One has to stuff the necessary keywords in the portal so that SEO’s crawler can readily attract on it.

However, extra care must also be done to avoid being blacklisted by the SEO’s. SEO crawlers, especially the most sophisticated one, can detect if there is spamming or too much keyword on the portal. Keywords should not only be substantiated with content, it must also be used wisely along the content. Otherwise, the website will totally be unknown because it is in the blacklist.

3.Consider Submitting Directories to a Search Engine Site

One way of connecting to search engines is not to wait for the crawlers to crawl on the website. Establishing direct contact to the Search Engine site can be done by submitting directories. However, the website must be prepared before submission of directories. It must get rid of dead links or other spamming agent which can be very harmful in search engine ranking of a website.

Directory submission is usually being reviewed manually by the people manning the search engine. In this way, search engines can determine if the website is indeed substantially stuffed.

4.Maintain the URL

One way of maintaining the traffic is to keep the URL. URL is very important for websites especially if one is only dependent on SEO crawlers. Having a dead URL is not only damaging to the website’s ranking, it will also lose the interest of web surfers.

Avoiding any forms of symbols and other non alphanumeric is one way of building a good URL. Symbols and non-alphanumeric characters are usually ignored by the SEO crawlers. In this way, the website will not be overlooked.

Knowing how an SEO works is an advantage for a webmaster. In this way, he is not only increasing the traffic of web surfers, he is also catching some advertisement on his website.

By: Mahoney

How to improve Google Page Rank

2008-06-09T14:26:00.002+07:00

A high Google Page rank will mean different to different people. To the surfers it will mean a website of high credibility though only if the surfer is aware of what it means and has the google toolbar downloaded. The surfer would like to spend some time on the site going through what it has to offer when the page rank is high. But it is not always so.

Then what it is that will make the surfer sit up and notice the site, spend some time on it and at the same time the site’s Page rank is also improved. If you have not guessed it then let me tell you - its the content. As they say it everywhere - Content is King. Writing quality content is just not anybody's job especially for the web when there are thousands of websites providing similar content on a particular topic. Still we like to go to some particular sites only and then grow loyal to them. It is a proven fact that proper high quality information is very important to get the user to spend more time on your site.

Secondly getting backlinks is very important and play a big role in getting the Page rank of a site improved. If the links are one way, its all the more better. In two way linking or reciprocal linking where your site gets linked to another site in exchange, links are leaked out which decreases the Page Rank. Inbound links are the best if you can get them and yes you can get them. The magic word is “article submission”. You need to write some great articles that are related to the genre of your website and post to the sites that accept articles of all categories along with a link to your website. This way you will get one way links. But it is not as easy as it seems. The articles have to be worthy enough to be read by those who are searching for them on the net. So if you cannot write them yourself then hire a professional writer.

Now you know how to get rid of that lower Page Rank and be visible on the search results of major search engines. A high Page rank does mean that Google finds the site to be informative and useful thus getting it viewed by more and more target viewers.

By: Sourav Roy

One way links or two way links?

2008-06-09T14:26:00.001+07:00

How Link Exchange Partners Cheat You

2008-06-09T14:25:00.003+07:00

It is not just you, these things happen to everyone. Worrying only leads to more problems.

You need to relax, it is a great method to get ideas, inspirations and solutions. The other thing is that making link exchanges is not an easy task, but time consuming if you do not invest some money in some software.

The other important thing is to take things more easy. What that means is you should not complain or waste a lot of time discussing why this or why that. Time is precious. These are common things that every webmasters faces. Once you know this you should feel a bit better.

The nofollow tag.

Some webmasters use the nofollow tag either on your link, or on their links page. You need to make sure that spiders can reach the page your link is on. Sometimes webmasters put the nofollow tag on the link pointing to their linkspage, which is located on the homepage. There are plugins that highlight links that are using nofollow tags or find out some other tools if you do not wish to check this manually.

The robots file.

Robots files are used sometimes instead of the nofollow tags to block spiders from indexing the linkspage. You need to check this file, which is called robots.txt and located in the root of the website. Make sure spiders are allowed to visit the linkspage.

The meta tag.

You need to check the meta tags of the homepage and also the meta tags of the page your link is on. In both tags, you need to make sure they are not blocking the spiders in some way or another. The attributes that you need to look for are all, index, follow. That means spiders should follow all links and index them all.

They remove your link.

If your link partner removes your link from their website, rest assured not all of your partners will notify you. As long as they are not using some script that does it automatically you will have to check this out for yourself. There are scripts and software to do this easily. So keep record somewhere always of the location your partner placed your link so you check every one or two months.

This happens for several reasons. Sometimes webmasters do it because they cannot find a link back and most common reason is because you moved their link. So like my first suggestion never waste time complaining and moaning about this. Simple email them and let them know you are going to remove their link because you cannot find yours. Give them an option to re submit their link.

For example, tell them you can reply to this email if you are still interested in a link exchange. Then if after a couple of days they do not reply, send them another email and then after another couple of days remove their link if they do not reply.

They are not linking to the linkspage from anywhere.

That is another problem. Usually if they are not linking to their linkspage from their homepage you can easily tell. The linkspage will have no menus, just a blank page with links. Most webmasters who do this simple do not know they have to link to their linkspage from their homepage. They are new to seo.

So check if they are linking to it from the homepage only if the linkspage has absolutely nothing but links. To make sure then google the page and see if it is in the index, if it is then obviously it is linked from somewhere.

Keep those in mind when you are doing link exchanges, find some plugins or software to help you do things faster. But always treat your link partners they way you want them to treat you. Remember they are helping you improve search engine rankings.

By: Karl Sultana

5 Tips To Design A SEO-Friendly Website

2008-06-09T14:25:00.001+07:00

The purpose of having a website is to have an external representation and presence of your company online. Other than providing information of your business to your potential customers, website should also serve as a channel for people to enquire about products or services. If you run an e-commerce site, you want online sales. If you are providing offline products and services, you need prospects to find your website and enquire about your service.

When it comes to online marketing, search engines usually bring the most traffic to a website. The traffic from search engines is highly targeted because searchers already have the intent to find out more about your products and services when they search on search engines. Therefore, you need to get your website to be ranked high on organic search result page for keywords or key phrases that are relevant to what you are offering. This is called search engine optimization or SEO. However, most websites are not SEO-friendly which makes it impossible to get it ranks well for important keywords.

Let me highlight some of 5 important tips that your designer should follow if you want your website to rank well on search engines:

1. Search engine friendly naming conventions for all your pages. The naming convention for every page should be search engine friendly. It is best to place important keywords that you wish to optimize as your naming convention. Just make sure that it is relevant to the content of the page. Separate words by using (-) such as "search-engine-optimization.html" so as to facilitate crawling.

2. Do not build your site with Flash or frames. Websites that are built entirely on Flash or frames will prevent search engine robots from crawling the content of your site, which will be a disaster for SEO. You should not use a splash page as both search engine spiders and website visitors do not like it. Avoid using JavaScript too.

3. Remember to tag your images with keyword-rich description. For every image on your website, it has an Alt tag. You should place important keywords or key phrases inside here to describe the image. And do not place text as an image inside your website. This will prevent search engine spiders from crawling the content and will destroy all your other SEO effort.

4. Place keywords inside your Title and Meta tags. Title is the most important place to put your keywords. Most companies just put their company names in the Title tag which is not enough. Place keywords that you wish to rank well on search engines at the front of the Title and inside your Meta Description tags.

5. Have a sitemap on your website. A sitemap allows search engine spiders to follow all the links and index every pages of your website easily, which will assist your optimization process greatly.

Lastly, remember not to use images as your navigation buttons or links. If you really need to use images, do provide a text navigation links on your page so that spiders can read them.

By: Cheow Yu Yuan

3 Factors Why Search Engines Love Blogs

2008-06-09T14:24:00.001+07:00

Nowadays, blogging has become so popular that it seems that this technology has been around for ages. What is a blog? A blog is like an online journal that anyone can share his or her experience, personal story, or expertise with readers. With Wordpress and Blogspot, anyone can start his or her blog online easily. Now, even businesses are using blogs to connect with their prospects and customers.

If you search for particular information in the search engine, you will probably find some of the listings are blogs rather than normal websites. So why search engines love blog so much? A lot of search engine optimization or SEO practitioners have already include blogs as one of their MUST-HAVE optimization tools. Now, let me share with you 3 factors why search engines love blogs and why you must absolutely start a blog now:

1. Fresh content. All search engines love fresh content. A site which updates its content regularly will tend to rank higher on search engine result page. When you run a blog, you will post content regularly to connect with your readers. Whenever you post a new content, search engine spiders will visit your site and they love new content. This will accelerate your SEO process and allow your blog to rank well organically.

2. Unique content. Duplicate content destroy a SEO effort. Unless you are posting other people articles or information on your blog, you should be worrying too much. Nothing beats having unique content on your site when it comes to search engine optimization. If you write your own content, it will be written in a very natural way that will not make search engines feel that you are spamming them with keywords. Sometimes, webmasters purposely stuff too many keywords inside their content which make search engines penalize them and de-list their sites from the indexing. So with unique content on your blog, search engines will reward your blog with good organic rankings.

3. Off-page popularity. Blog is a social networking platform. When you write quality and useful content, you will attract a lot of readers and fans. In return, they will book mark your site on various social bookmarking sites like Digg and StumbleUpon, which increases the link popularity of your blog. Search engines love sites with good link popularity as they want to present useful sites to their searchers. With this factor, you score another valuable point with search engines.

So if you do not have a blog, start blogging now. Choose a topic of your interest or a niche in which you want to enter into, and start allowing search engines to bring you tons of traffic to your blog now.

By: Cheow Yu Yuan

4 Common SEO Mistakes That Even SEO Gurus Will Make

2008-06-09T14:22:00.002+07:00

No one is perfect especially when it comes to the ever-changing technology of search engine marketing and SEO. Sometimes, even SEO gurus will make very basic SEO mistakes due to either miscommunication or just plain carelessness. So if you want your website to rank well organically, you need to prevent yourself from making the same mistakes as them.

Let me share with you 4 very common mistakes that people always make during search engine optimization:

1. Using the same Title and Meta description for all pages. Every page has its unique content and it should go the same for the Title and Meta tags. Each page should be optimized according to a particular set of keywords that are the most relevant to the content of that page. If you place the same title and meta description for all pages, your keywords will not match the content and thus making it harder to optimize.

2. Stop optimizing once results are shown. Many optimizers stop doing the necessary optimization such as off-page optimization when they see that their keywords have obtained high rankings. SEO is an ongoing process. Every day, there are competitors competing top ranking positions with you. With complacency, sooner or later your website will be knocked off from the top positions by them.

3. Placing a splash page as the home page. The home page is one of the most important pages of a website, whether be it for SEO purpose or visitors experience. By placing a splash page as the home page, it will result in a SEO disaster. So try to avoid having a splash page for your website. Instead, use a flash banner to make your site more interactive.

4. Forgetting that content is the king. In SEO, one of the most important aspects is the content. Search engines love fresh and unique content. Sometimes, optimizers are too focused on tagging and forget that content is very important. When you write your content, do not just write for the search engine sake. You need to consider your visitors' experience too. Content stuffed with keywords but without real meaning and value will not result in any conversion. This will defeat the purpose of SEO for your site.

So when you optimize your site the next time, be sure not to make these mistakes like the others. Search engine optimization is an online marketing foundation for all websites, so make sure that you do a good job on it.

By: Cheow Yu Yuan

How To Choose SEO Tools and Why You Need Them

2008-06-09T14:22:00.001+07:00

When you put a business online, you may think that the job is done when you have your website set up, but nothing could be further from the truth. As more and more companies are realizing how important search engines are to their business, they are learning that there are plenty of tools that can help them pull that all-important traffic to their site.

This is not something where you can afford to be left behind! If you have never thought about using SEO tools and what they can do for you, you are already behind. You need to make sure that you have the required information to catch up.

Why should you use search engine optimization? Simply put, it is because the web is next to impossible to navigate without the use of search engines. People will invariably use search engines when they are looking for goods or services. If your entry is buried on the fourth or fifth page of results or even further down, they will end up with one of your competitors long before they ever reach your listing. This is not traffic that you can afford to lose!

So, what is search engine optimization? Search engine optimization, also known as SEO, is the process where you make your page more searchable. Essentially, you boost your rankings so that yours is the first site that Google or Yahoo will put up when someone looks for a relevant term. In the early days of search engines, you could simply put huge lists of keywords on your site. But today, you need to think of more sophisticated ways to get the search engines attention.

What tools are available? You will find that there are plenty of SEO tools available and that you can use them to both increase your rankings as well as track your success when it comes to doing so. For instance, a link popularity tool will allow you to keep track of sites that have linked to you. Because this is something that the search engines will use to calibrate the importance and the relevance of your site, it can show you how much you need to do.

Similarly, there are tools that can help you figure out what keywords are the most popular and tools that will show you what searches people used to end up at your page. You will find that these are all important things that can influence the way that you build your page and what people are seeing.

Can you get more than one tool at once? When you are looking for good SEO tools to use, you will find that there are several suites that will package a series of them together. Take some time to think about which suites you can find that will have the tools you need.

Do not get left behind in this important advertising and marketing avenue. SEO tools are now an indispensable part of doing business online. Some are free while others do require a subscription or a payment, and keep in mind that you will tend to get what you pay for.

By: Alan Largo

Do Not Get Your Adsense Account Terminated !

2008-06-09T14:17:00.000+07:00

Google, being the undisputable leader in search engines from then until now, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results are given extreme importance.

For this same reason, doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may get you banned and even have your account terminated. Nothing like a good action taken to keep wrongdoers from doing the same things over again.

So for those who are thinking of getting a career in Adsense, do not just think of the strategies you will be using to generate more earnings. Consider some things first before you actually get involved.

Hidden texts. Filling your advertisement page with texts to small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links.

Page cloaking. There is a common practice of using browser or bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking them to click on something that you want but they may not want to go to.

Multiple submissions. Submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an Adsense as two separate URL’s is the same as inviting trouble and even termination. Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. Better check first if your domain is submitted already an a certain search engine before you try to submit to it again. If you see it there, then move on. No point contemplating whether to try and submit there again.

Link farms. Be wary of who and what are you linking your Adsense to. The search engines know that you cannot control your links in. But you can certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try and not to make them higher than that.

Page rank for sale. If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get on search engines bad side.

Doorways. This is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another “user-friendly” page is a big issue among search engines. There are many seo firms offering this kind of services. Now that you know what they actually are, try to avoid them at all costs.

Multiple domains having the same content. In case you are not aware of it, search engines look at domains IP’s, registry dates and many others. Having multiple domains having the same exact content is not something you can hide from them. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content.

Many of the above techniques apply to most search engines and is not entirely for Google only. By having a mind set that you are building your Adsense together with your pages for the human users and not for bots, you can be assured of the great things for your ads and sites.

Not to mention avoiding the wrath of the search engines and getting your Adsense and site account terminated altogether.

By: ian Williamson

Google Adsense Tips - What, How, Who, Why, When And Where!

2008-06-09T14:16:00.000+07:00

The Amazing Google Adsense Program is today towering like a Colossus in the Internet. It has helped some smart Internet Marketers to make huge amounts of money, while at the same time it is interesting to note that many new Internet Marketers and Internet Home-Based Business Entrepreneurs are receiving their first pay check from Google Adsense rather than the main affiliate program.
Given below are the Tips, What, How, Who, Why, When and Where of Google Adsense in a nut shell.

Adsense Tip: What is is Google Adsense:

Google Adsense is a program designed by Google that can generate advertising revenue for your website. Relevant Text and Image ads. targeted to your website content are delivered by Google. Additionally if you place a Google Search Box in your website, relevant text ads. are displayed when a search request is made by a website visitor. Google will pay you for all valid clicks. made by your website visitors on the ads. or search results pages. Another new addition is the Google Adsense Referrals Feature , whereby you can generate additional income by displaying Google’s Referral Buttons on your web pages.

Adsense Tip: How to get started with Google Adsense:

You have to apply to Google Adsense by completing an online application form at https://www.google.com/adsense. Once the application is approved, you will be able to participate. You then have to copy and paste a HTML code that is provided by Google Adsense into your web pages. The code creates relevant ads. to the content of the page. When a visitor clicks on it Google pays you.

Adsense Tip: Who can participate in Google Adsense:

Anyone who has a website can join the Adsense program but not adult and hate sites. You have to comply with Google's program policies. It is Free to join. Google has a massive advertiser base and they have ads. on the ready for all categories of businesses. They also have ads. ready to match different types of content sites, from a pet store site to that of a highly sophisticated technological site.

Google Adsense can be used in many languages. It is also targeted geographically and hence Global business can take advantage of this and webmasters living in any part of the world can participate.

Adsense Tip: Why Participate in Google Adsense:

The obvious answer is to make money from home. It does not cost you anything if you have a website, so why miss the opportunity to make money from home. Google pays you monthly if your earnings reach $100.The Google Adsense checks are a blessing to a large number of newbies with low budgets eager to make money from home. Some webmasters feel that Adsense ads. can lead their visitors away from their site. This possibility is there but if you have a website with good content they will always come back.

Adsense Tip: When to Participate in Google Adsense:

The Adsense program is Web related and hence you must have a website to participate. Once your website is ready and the contents optimized, you can submit your application. The Adsense program is not restricted only to high page rank sites as some seem to think.

Google approves most of the sites but ensures that they are of acceptable standard. Normally they are approved within 2-3 days. Once approved you can immediately participate in the Adsense program by logging into your account.

Adsense Tip: Where to place Google Adsense ads. in your Website.

The Adsense ads. can be placed anywhere in your web pages, but there are specific areas in your web pages that are recommended by Google which have been found to generate more clicks.

According to Google and our own experience: Ads placed above the fold tend to perform better than those below the fold.

Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

Ads placed at the top of the page and at the left generally perform better than others.

Ads at the bottom of long articles and those that are integrated or merge with the content too perform very well.

Of course there are other strategies, such as creating high paying keyword content pages to suit individual sites and also generating more traffic to your site. These have to be implemented too, to ensure success.

The Google Adsense Program has come to stay. It is a great way to earn an additional income for most webmasters and a big income for some who have made the Adsense Program as the main source of income. Which ever way you look at it the Adsense Program is a happy hunting ground for all and these Tips can help you get started.

By: Kanaga Siva

Adsense And Article Marketing

2008-06-09T14:15:00.000+07:00

You’ve heard about the Adsense craze and decided that you are going to get your share of Adsense cash cow. You’ve either built a website or purchased one, and now you’re ready to rock! You submit it to every search engine and directory that you can think of, dreaming of thousands of surfers coming in from every engine on the planet. All begging to click your Adsense links and make you rich.

Then you sit back and wait. And wait. And wait some more. Checking your stats daily hoping to see the rush of traffic pouring in. But for some reason it just doesn’t come.

The days of the above business plan working are long over. It might have worked in 1996, but in 2006 you’re going to have to do a lot more to promote your new website. There are still free traffic sources out there, but they want something in return to link to your new site. Content.

This is where article marketing comes in. The concept is simple. You write an article that’s relevant to your sites topic, inserting a link or two within the article or the articles footer, linking back to your website. Then you submit it to article directories. They in turn publish your article, giving you a RELEVANT link back to your site and possibly sending you some of their traffic.

Many of the article directories out there have a lot of good traffic to share. They also can really help your Google Page Rank when it comes time for Google to rank your site. Google wants to see INBOUND links to your site from other sites with similar content. So the links these article directories can give you are crucial to the weight of your website in the long run.

But the article directories are just the first stop for your article. Almost all of the article directories encourage other webmasters to republish your content on their own sites with similar topics. So one article can really turn into literally thousands of inbound links over the months ahead. This snowball effect is exactly what we are looking for with each article we write.

Article marketing is only as powerful as your commitment to it though. To really build your site’s traffic and page rank you are going to need thousands, if not ten’s of thousands of inbound links. One or two articles is not going to do this for you. It’s going to take a daily time commitment on your part. As the owner of two different article directories ( http://www.articles.pn and http://www.articlescience.com/ ) , I can tell you that there are many article marketers out there submitting as many as ten articles a day in an effort to promote their websites. They obviously see the value of article marketing and they don’t intend to do the job halfway.

“But Chuck! I can’t write an article!” I hear this all the time from my customers. Frankly, it’s an easy copout. What you’re really saying to me is that you don’t WANT to write articles. You don’t have to be an ex journalism major to write a short article to promote your website. Heck, you don’t even need to be a high school graduate. All you need to do is to be able to read and write. If you can’t read and write then you probably don’t need to be the owner of a website.

It’s very simple. Sit down and write about the topic of your website. Hopefully when you built or purchased your website you picked a topic that you’re at least interested in. It doesn’t have to be a topic that you’re familiar with, just something that interests you. If you’re website’s topic is something you know nothing about, do some research! Write an article sharing what you learned with other readers. You can start as simply as “I didn’t know this, and you may not either….”

If you’re suffering from severe writer’s block, try using a tape recorder. Dictate things you would like to say about your site or your site’s topic and then transcribe what you recorded later. You can take the recording and edit it in writing and come up with a good article.

The bottom line is this. If you want to promote your new website without spending thousands of dollars, you must integrate article writing into your promotion plan. Without it, your road to success is going to be a lot more bumpy.

By: Chuck Crawford

Google Adsense: Your Content Better Not Suck

2008-06-09T14:14:00.000+07:00

I wanted to take a few minutes and write to you about something that is vitally important in building websites with Google Adsense for fun and profit.

I’m sure that you’ve heard this before, but I’m going to beat a dead horse right now, because it’s really, REALLY important to understand, and newbies and even experienced people STILL don’t get it (or maybe want to get it).

Let me shout this from the rooftops, so all will hear it...

Without good content, your venture into Google Adsense, and getting any kind of profits from Adsense is going to be tough, tough tough.

In fact, I’d say that it was almost impossible to generate any long term profits without good, solid content of some kind on your website.

Content is something that you simply can’t ignore, and it's a crime above crime if you do. Search engines love content and depend on it to kick back quality content results to its end users, people like you and me, or that guy who's looking for what you've got to give him, whether it's actual products, a service or just a Google Adsense ad.

Without good content for search engines to use and direct people to you, your website will never be found by anyone. In short, without content, your isolation from your end user is pratically guaranteed.

In case you haven't gotten it about the importance of content, let me one more thing. The big search engines, in many cases, even check your page for content and relevancy when you buy pay-per-click traffic. And without relevant content, they won't accept your ad.

So guess what? You need to be relevant, and you need some content to be relevant with.

Then there the problem with Google Adsense dropping advertisements into your site that have nothing to do with your site. I'll talk about PSAs (Public Service Ads), and how to avoid these no-paying ads in another message soon.

Readers love content, and will go out of their way to find good things to read in the subjects they care about. And if you provide them good content, they'll come looking again for you.

Without good content that people will come back to again and again, you’ll be a one shot website, and people won’t come back.

I’ve seen different webmasters and builders use specialized programs for page building. These programs build what is commonly called “scraper sites”. These sites take info from other web pages, and assimilate keyword-rich pages that supposedly will rank high on search engines. Granted these pages are total nonsense, and while they generate huge traffic from their high rankings, they usually don’t stay around long.

This scraper strategy may work for a while, but eventually search engines like Google will find out, and penalize your site.

Many sites are using programs that generate content. But people know what those sites are about the minute your page opens up on their browser. And once again, the search engines may very well pick up on the fact that you’re using artificial means to generate pages on your site, and ban you. It’s not worth it.

So you ask: how do I find relevant info to use in my site?

1. Explore Other Sites

No, don’t steal articles word for word from other places. But ideas for stories? That’s a different story (literally).

As Solomon said the Bible, “there’s nothing new under the sun.” But there’s always a “new” slant on content, and you’re a good brainstorm away from finding it.

Use your head. Check out what others are doing on their sites, and then combine the things you like in their content and ideas to make your content sing.

Be objective when looking other people’s content. If something grabs you, ask yourself why? Ask yourself why that angle of idea appealed to you when you came across it? And when you visit each site, ask yourself as you leave, “why would I come back to this site?”

2. Remember: The News Of The World and Your Adsense Site Are Connected.

If you’re maintaining an Adsense-oriented site, you need to be a “mini-expert” on your niche. That means reading material from others, and seeing how they can affect your Google Adsense site. You may think I’m repeating what I said above. I’m not. I’m talking about being personally involved in your content.

In your niche, affected by the winds of change, fickle buyers and surfers, and the ever changing landscape of the world and the web are sub niches. By keeping even the slightest tabs on your niche, you can align it to happenings outside of your niche that will affect your niche itself.

Example: One of the heavy keywords that came up this week when I was putting together my Top 500 Google Adsense Keyword List (available every two weeks for free, by the way, from http://axalda.info/topkeywords.html) was “cheap student airline tickets”. Of course, people always want to travel cheap, but why students?

Because it’s Spring Break, and kids are looking to spend Mom's and Dad's money for two weeks. If I had a niche, that I could have tied that information into a page on my travel or vacation website, I’d probably do very well in Adsense.

3. Read Magazines

Read a book or two. In many cases, magazines don’t follow trends—they make them. If you can get your hands on a publication or two that covers aspects of your niche, plunk down a buck or two, and get inspired.

There are a lot more ideas about how top get good content. Use your head, and fix it on your niche. Remember, like I said, you’re only one good brainstorm away from Adsense gold.

Till Next Time, Keep Building!

By: Gary Hollins

The Adsense Site Blue Print

2008-06-09T14:13:00.000+07:00

A good money making Adsense site needs a number of elements in place before it will succeed.

In the article below I discuss technical assets and techniques you should be using. You should also consider the site design, but that's a whole other article.

I've broken down the basics below -

1: Regular Content Updates

Ideally you are adding fresh, unique, keyword targeted content to you site on a regular basis. Every few days at a minimum, daily if possible.

The search engines will come back to your site more often, rank it higher and in turn provide more traffic if you consistently add fresh unique content.

A naturally growing site gets the search engines interested and keeps them interested.

If you don't like to write or can't write then you can outsource this chore to a third party.

On the other hand you can also use freely available articles from the numerous article directories out there. This is not ideal because the content is not unique and will most likely be found on hundreds of other sites.

Another option is to use 'Private Label Rights' articles. These are articles that you buy and use as starting point for your own unique article. Essentially you re-write the PLR article. Don't be tempted to use these as is, otherwise you may as well use the article directories as your article source instead.

Which ever route you choose you should start with a good number of pages on which to build.

You need to place your Adsense directly into the body copy of each of your articles for the highest CTR (Click Through Rate).

2: Rotate Your Content

It's fine consistently adding new content but if your homepage stays the same you're seriously missing out.

You should endeavour to have content rotate on a daily basis on your homepage. This gives the impression of a site update. You can do this by hand or you can have a script on your site rotate content. I know which I would choose. :)

In fact I have a script that chooses a random article from the hundreds on my site and posts it automatically to my homepage for 24hrs before selecting a new article and doing the same again for the next 24hrs.

In essence to both visitors and the search engines my site is updated daily. :)

3: RSS Feeds

To further make you site appear to update regularly you should introduce a relevant RSS feed. I won't go into the details of exactly what RSS is here. If you're not sure do a Google. :)

Basically you will get fresh relevant links appearing on your site at regular intervals.

There are numerous site scripts available now to allow you to show RSS feeds on your site. When you choose one make sure it is either PHP, CGI or ASP. Don't use javascript!

The reason for this is that the above mentioned languages will display the RSS feeds as HTML which the search engines read as content.

Javascript will be ignored! It does not convert the feed to a search engine friendly format which the above languages will do.

If you are interested in a free RSS feed converter for your site email me at the site below.

4: Place Your Adsense Ads

You must place your Adsense ads within the body of your article. It's a proven fact that the area to the top right of the content receives the highest CTR.

Beyond the body copy the next two hotspots are across the top of the page and down the left hand side. The two areas that Net users naturally look to for a sites navigation.

5: Place Your Ad Links Ads

The Google Ad Links ads have been found to work best when placed either above or below the site navigation, again either across the top or down the left hand side.

A further boost can be had by 'blending' the look of the ads with your site navigation. By that I simply mean having your navigation match the ads in both font type, size and colour.

Many Adsense publishers have experienced a large boost in revenue after blending all there navigation to match their ads.

6: A Site Map

This is very important. Without a good site map to which you can add your newly uploaded content the search engines will never know you are updating your site. They'll never be able to find the new content without a link going to it.

Be sure not to forget to update your site map each time you add new site content.

There you have it. That's a general overview of a working Adsense site. Of course I haven't the space to go in to much detail but I hope you found what I have revealed of use. ;)

By: Darren Yates

Making Money With Google AdSense

2008-06-09T14:12:00.000+07:00

The foundation of Internet Marketing is built on the premise of creating multiple streams of income. There are many ways to pull in profits with an online business opportunity.

Google AdSense is a program that lets Internet Marketers take full advantage of their website’s traffic by letting them profit from relevant ads by getting paid for both impressions and clicks.

One of the best Internet Marketing principles you can master is the art of driving traffic to your site. That knowledge comes through learning about search engine optimization, using content and links to direct visitors to your website, and other advanced techniques that enhance your online business opportunity.

If you know the power of getting hits to your site, then you’ll be able to multiply your profits – not just by selling a product or service – but by using Google AdSense in your marketing strategy.

If you pass on a good online business opportunity such as using AdSense to get the most out of your traffic, then you could be passing up thousands of dollars each month in potential profits.

Making money on the ‘net revolves around being able to reach prospective customers. Without good traffic sense, you can’t make money from programs like Google AdSense that are willing to hand out cash.

No matter how great your product is or how appealing your website may be – if it’s empty, your bank account will be too. Google AdSense is one online business opportunity that provides passive income from a source you don’t have to work hard to maintain.

No other similar program has the branding that Google AdSense has. It’s a familiar name for those who browse the ‘net and when you allow visitors to utilize the Google Search Tool from your site, ads that fit in with your site’s basic theme will let you profit from clicks and impressions.

Google AdSense also lets you test the ads on your site for effectiveness. By using channels, you can get a quick view of your website or pages within a site and compare the performance of the AdSense campaign. By testing your efforts, you can optimize your online business opportunity and tweak any Google AdSense campaigns that need help with their performance.

Men and women who are interested in launching a home-based business that centers around the Internet as an avenue for harvesting their income must first learn the power of successful web traffic techniques.

Once that step has been achieved, they can employ programs such as Google AdSense to customize the performance of each page within their site. They’ll rake in unimaginable profits just by signing up for an online business opportunity that offers a virtual hands-off way to make money.

For those just starting out – or want to hone their existing knowledge and skills for becoming an Internet Marketing success story – software may be the answer that helps them increase their traffic and take advantage of Google AdSense.

Everyone wants to generate a steady stream of online profits – but without traffic and without passive income – they’ll be working twice as hard to earn half the amount of money.

Google AdSense has different types of ad campaigns you can put together. Text ads come in the form of banners of all sizes – from leader board to button sized. Image ads also use banner positioning to attract the eye of your traffic. They also offer units of text links if you prefer to just have content in your AdSense campaign.

Online business opportunities will come and go. But Google AdSense looks promising as a strong investment of very little of your time in exchange for financial rewards that – if used on a good number of sites – can add up to big profits.

The AdSense program is free to use. All you have to do is sign up and once approved, start using the traffic techniques you’ve learned to attract visitors and make money when and if they leave your site and click-through to another strategically placed ad.

You have complete control over your Google AdSense campaigns. If you see ads that are relevant to your site, but you’d rather not showcase there, all you have to do is use the filtering tool and the traffic you’ve earned won’t see that link again.

There are many advantages to building an empire around an online business opportunity and profiting from targeted traffic is like succeeding in direct mail promotions – only using modern technology. With Google AdSense, you’ll revel in your site’s enhancement and use it as a viral tool in making money from multiple resources.

By: Sharon Vaz

Quick Guide: Learn How To Earn Money From Your Website With Google Adsense

2008-06-09T14:11:00.000+07:00

Google has made it really easy to earn money from your website even if you're a beginner. It has so many benefits and virtually no drawbacks. You don't even need to be technical and if you still want more ...

... well, it is all so easy and automatic. You set it up once and it goes on working automatically month after month. Let me show you how.

Google named their service 'Adsense'. It provides you, the web site owner (publisher), with a quick and easy automated advertising machine on your site without any need for you to manage the adverts, collect money from advertiser, organize schedules etc - Google's system takes care of all that. If your site is popular you get relatively large and regular payments from Google and if it is not popular you get smaller regular payments.

Here is another great thing about Adsense: because you need not worry about so much of the time consuming and costly stuff (finding advertisers, schedule management, charging, getting paid etc), you are free to examine your site and even learn lessons from Google and other free sources about how to increase the popularity of your site.

You even have the time to apply lots of techniques that between them create a flood of visitors to your site and naturally explode your Adsense income. Now, bear in mind that famous saying: "It is not what you do but how you do it that matters".

With that in mind, how you go about making money with Adsense is very important and here are a few simple tips that should get you started quickly and easily - you will be amazed at the results.

Google's success was built on giving its search clients the best, most accurate information possible. It therefore loves web pages that are tightly focused on specific subjects. It judges the focus by the content having a "reasonable" number of keywords relating to the subject of the page (too many keywords and you get penalized for trying to sp*a*m).

So go write some quality keyword rich articles that you can place on your web pages informational as content. Writing is easy and there is plenty of free help on the Internet. Let me explain that you first need useful content, to then attract visitors, some of whom then click on the Adsense ads, so Google charges the advertisers and pays you a commission.

Use the following keys to making your website pay generously with Adsense:

(A) Keyword selection. Before writing anything (or even setting up a website, if yo haven't got one yet), look for some popular subjects, words or phrases. Focus on those you think more people will click on.

There are many tools that help you with this effort and I recommend you use one. The tool can give you information (from its constantly updated database) about a keyword's popularity that you could never get on your own. I use a free tool called 'WebCeo' which also offers a rich set of extras. Some other options are 'WebPosition' or 'AddWeb'.

If you already have a website with some content, then try to find the most popular phrases relevant to your site AND the page you want to have adverts on. Otherwise, look for phrases that are popular but fewer websites are competing for them. The tools will help you with this too.

(B) Content. Start writing valuable articles to use as content. Include keywords from your keyword selection research. Remember that all search engines including Google totally focused on the quality of the information they present to the search clients and what you write should reach their standards.

Place the articles on your website and organize the structure of your pages to be easily reached by your future site visitors. See next below.

(C) Quality content site. Make sure your new or existing website is a high quality content site with excellent layout and site structure. Naturally it must have the Adsense ads, targeting the subject and keywords of your articles and website. This is where your payback is, for the research and care you put into your work. So don't waste your efforts by letting visitors click away from a poor quality site.

(D) Ad positioning. The position of your ads is very important and should be where surfers are most likely to click them. Research shows the one place visitors look first is the top left.

(E) Continuous improvement. Have you ever known a top athlete to say, hey I just won the regional championship, that's it I'm not going to train any more! You can't achieve the kind of success you and we all want if you stop after one good result.

I therefore suggest that you try to learn even more and constantly apply your new knowledge and you are absolutely guaranteed to achieve huge success. In this business, your size, physique etc don't matter. What really maters is, how many tiny incremental little improvements you make to your efforts, website, content etc.

(F) Monitoring tools. Google Adsense has a powerful range of tracking statistics that allow you to track your results across a many sites, for every site, page, or basis you want. And it is all f'ree - Google want you to succeed because when you do they do too.

Use the tools to identify which ads are performing best. Then you can fine tune your Adsense ads and concentrate more on the most visited ones.

Banners and skyscrapers are obsolete. We all totally ignore these kinds of ads. The reason is they signal they are adverts far too overtly and pure adverts are rarely of any interest to anyone.

Conclusion:

Getting excellent income via Adsense is a matter of you focusing on what you want to achieve and how you will go about achieving it. As with any business venture, time, patience and steady improvements will always succeed and often succeed big.

Therefore don't go ignoring your site and your Adsense after they start performing the way you want. Why kill the goose that lays golden eggs! Spend a little time regularly, even just an hour, to make adjustments to your Adsense ads and monitor the effect. Remember, on the high street, they say "... location, location, location". On the web it definitely is "... testing, testing, testing".

Just try it and you will find that for something so easy, it is extremely rewarding and possibly even much better than working for a living!

By: Sami Fab

How To Make More Money With Google Adsense

2008-06-09T14:10:00.000+07:00

This article will give you several different ways to increase your Adsense income. The first step is to log into your Adsense account and look at your last months states. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM.

Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.

Impressions are the number of times your web pages with Adsense ads have been viewed. You improve impressions by creating more traffic to your web pages.

Here are several ways to increase traffic to your pages:

-create more web pages, with relevant, focused content
-create more links to your web pages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and accept relevant reciprocal links
-write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories

Increasing traffic to your adsense websites is the best adsense trick.

The next area that will improve your earnings are increasing your ‘Clickthroughs’.

Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.

Although you can't dictate which google.com Adsense ads show on your site, you can influence the relevance of the ads by maintaining a tightly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too.

For example, if every page of your site is about fishing, and the word 'fishing' appears several times on every page, its likely that your Adsense website ads will relate to fishing.

The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page.

The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.

The next way to make money with Adsense income to generate effective CPM.

Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics. Look for top paying keyword adsense words to use for your campaigns.

Although Google doesn't release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture.

There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.

So now you have the basics of increasing your Adsense income. Here is the basic formula:

-Build pages and websites on high paying topics for the best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense web pages for maximum impressions.

You can also find some resources about Google Adsense. Get an adsense ebook or join an adsense forum. Increasing your adsense revenue is going to take time and consistent and diligent work. Keep focused and don’t get discouraged. Use these Adsense tips and watch your income grow. God bless you. Jesus loves you.

By: Jeff Flow

Combing The Power Of Google Adsense And Email Marketing

2008-06-09T14:09:00.000+07:00

In the past year, Google Adsense has become the “It” way to make money on the Internet.

But even if you already use Google Adsense on your site, you are probably leaving money on the table. Let me explain why…

Most people create a site, slap some content and then wait for people to click on their ads.

But once people click on an ad, they are gone….probably forever!

One method that smart Internet marketers use to maximize their Google Adsense is to harness the power of their email list. By getting people to subscribe to their list, website owners can continue to make money from their readers.

By utilizing the power of their email list, website owners can dramatically increase their Adsense income.

Here is how you can do the same. In the following article, there is a step-by-step list of how you can harness the power of your list to create a steady stream of Adsense revenue.

The first step is to create a topic that is in high demand. A good topic would be something that people have an interest in, or information that can help your readers personally or financially.

Your next action would be to create content for your site. The idea is to write or use information that would provide value to the reader. All your articles should help improve their life in some manner. You can create content for your site in a large numbers of ways. This can include:

· Your own web articles
· Guides, product evaluations, and “How To's”
· Blogs and RSS Feeds
· Public domain works
· Private label rights
· Hiring a freelancer to write your content

Obviously creating content for your site is an ongoing process, so once you've created at least 10 pages of quality information for your readers, you should create your web pages and optimize them for Google Adsense.

As you are designing your pages for Adsense, you should keep one thing in mind- Your primary goal is to get people to click on your Adsense ads.

So don't give your readers too many options. As a result, it is important to keep your web page simple. To do this, you should include do the following:

· Place the article on the web page
· Ad all three Adsense blocks in prominent places
· Make sure that the ad blocks look like standard text, with the no borders and blue links
· If you have to have other links on this page, include them at the bottom where there is a less chance of being clicked on

After designing your web pages, you need to create an autoresponder sequence for your email list. The primary focus for each email is to get people to click on your Google Adsense pages. So it is important to create and intriguing title. Then in the email, write a little bit about the importance of the article and tell your subscribers how they can learn more by clicking over to the site.

Once you've created your sequence of bringing readers to your Adsense pages, you should start promoting your lists. You can do this by articles, PPC, ebooks, viral marketing and SEO. The more people usually means more money, so you have to continuously work at marketing your website.

Once you have finished creating your Adsense and email system, you should go back and continue to add more content and market your site. By having a large selection of information and more readers, you'll discover that your Google Adsense income will grow exponentially.

By: Scott Patterson

How To Build An Adsense Empire Using Private Label Right Articles

2008-06-09T14:08:00.000+07:00

Private label right articles are hot at the moment. Why? And how they can help you increase your Adsense revenues?

PLR articles are sold as content you can call your own. This usually mean you can rework it, you can repackage it into an ebook and sell it, you can use it as is on your site and sign as if you wrote it yourself, etc. The only thing you can’t do is to submit it to various article directories for backlinks. Overall, PLR articles great for webmasters because they can save a whole lot of money with them!

Think about this for a moment: ONE good article can cost you anywhere from 10$ to 20$. If you are an Adsense junkie like I am, you probably create a few new Adsense websites each month, and you pay big bucks for fresh optimized content that will bring you in decent Adsense revenues. So, a few dozens articles each month can easily cost you 500 to 1000$!

By using PLR articles instead, you can pay a fraction of the price and get tons of content for new sites.

There is a trick though. If you just take PLR content and publish it AS IS, you will not be able to get good rankings in the search engines for it. But, if you modify them just a bit, you can get fresh content for pennies.

Now, how do you use it to create a little Adsense Empire? Here are a few steps to follow:

1. Find a profitable Adsense niche.

2. Select the highest paying keywords in the niche you found.

3. Select the best SEO keywords in this niche (the easiest words you can get good ranking for).

4. Find optimized PLR articles for your keyword list.

5. Build the site.

6. Submit the site to directories for backlinks.

7. Publish articles for reprint on other sites to get tons of backlinks.

8. Add a few articles each month in order to grow your site with fresh content.

9. Start a new site!

And if you have access to a good collection of private label rights articles, you can use them to do exactly that: build new Adsense sites each months! You will save a lot of time.

To get the best out of the PLR articles, you must modify them a minimum to make them your own. This way, you will be able to get the best of both world : optimized content for your Adsense site unique content that will allow you to rank well in the search engines!

By: Stephanie Hetu Bookmark and Share

5 Profitable No SEO Needed Adsense Techniques

2008-06-09T14:07:00.000+07:00

1. Find a topic you can create a two part article on. Write part one of your article and place it on a page on your website. Place Google Adsense ads next to your article. Next you will want to create part two of your article and make sure to make reference to your first article in your second article. Take part two of your article and submit it to ezine publishers, and article directories.

Using this technique, part two of your article will drive traffic to part one of your article. In this way you will profit when someone clicks on your Google Adsense ads when visiting the web page that you have part one of your article on.

2. Create a site that is related to your market that has nothing on it but good quality content about a popular topic in your market. Make sure that you place Google Adsense ads on the site also. You'll then offer ezine publishers and ad on one of the pages of your site if they'll mention your site to their subscribers. Make sure they know they'll benefit by other ezines publishers sending traffic to your site. Their subscribers will be exposed to those ads also. You'll profit from the earnings you earn by people clicking on your Google Adsense ads.
This technique is profitable for everyone involved. I haven't seen anyone using it so be a pioneer and watch this technique explode your Google Adsense income!

3. Find a profitable topic and create a 5-10 website about the topic. Make sure to place Google Adsense ads on your website along with the content. Next you will want to create a mini-ebook or report about the topic, and include affiliate links for products and services related to your topic. Take your mini-ebook or report and give it to website owners and ezine publishers who can reach your target market. Allow them to brand the affiliate links in your mini-ebook or report with their own affiliate links. Within your mini-ebook or report, you'll want to make many references to the website you created for this topic that have your Google Adsense ads on it. Whoever passes this mini-ebook or report around will be driving traffic to your site, and you'll profit from those that click on your Google Adsense ads.

This technique uses viral marketing which in my opinion is one of the most powerful marketing techniques around. You can get some added exposure by submitting your ebook to ebook directories. Do a search to find ebook directories.

4. Take a couple of articles that you have written, and upload them to your website. Make sure to place your Google Adsense code next to your article. Now take the URL of your articles and place the URL in your signature line in your email or forum signature line.

With this one easy technique, I've made up to $46 a day for spending a few minutes putting the URLs into my signature line.

5. Create a mini ecourse on a topic that you know about or do research on a popular topic and create a mini course for it. Take each day of your course and place it on it's own website. Day one will have it's own page. Day two will have it's own page, and so on. Make sure you place Google Adsense ads on each of these pages also.

When people sign up for your ecourse instead of emailing them the content, send them to the website address where the content is. The key to this is putting your Google Adsense ads before the content.

By using this technique you are not only building a subscriber list, but you'll also profit from people who click on your Google Adsense ads when visiting to read your ecourse.

In the future I will be writing more articles on how to profit with Google Adsense without having to use any SEO techniques. By using the techniques above, you are working smarter and not harder, and that's really the key to making money with Google Adsense.

By: Liz Tomey Bookmark and Share

Fast Track To Making Money with Adsense

2008-06-09T14:05:00.000+07:00

Adsense is probably one of the quickest and most powerful roots to website profits with the easy implementation of a simple snippet of code. If used properly it can generate a great passive income for any site. But that's the crux if you're not placing the right Adsense code in the right style and in the right position on your pages then you're actually loosing money.

Apart from the ease of implementation the results you can achieve are fast and they can also be surprising and exciting.

The first thing to do when considering Adsense is to research your keywords. Research your market if you're adding Adsense to an existing site or explore niche markets if this is a new site. Examine keywords and keyphrases from the market that get the most searches on the search engines. There are a number of sites and software tools that will allow you to do this some of them even giving you the click costs, essentially how much you will make per click on an ad.

Select say 10 keywords or keyphrases and then consider your site content or for best results create new content. Unique and keyword rich articles related to your site theme work well. Use your 10 keywords to choose an article theme and then create an article for each keyword. Aim to have around 3% keyword density for each article. Keyword density is the number of times your keyword appears in relation to the number of over all words in the article.

Be sure to make your article informative and grammatically correct. Badly written articles, focused on SEO only, will do you no favours and often turn visitors away and maybe pop up on the search engine radar, which could mean a slip in your site rankings. Think long term here. There is no reason that, once set up, your Adsense site wouldn't continue to bring in a passive growing income for years to come.

Once you have your articles build your site.

Now before you insert the ad code you should consider two things, the styling of the ads and the positioning.

The styling is possibly the most important. A badly styled ad in the perfect position on your page will get a poorer click through rate than a well-styled ad in the same position.

The best click through rates, when it comes to styling, have been proven to come from removing the ad borders and setting the background colour to match your page background colour. Essentially blending the ads into the page and getting them to look like part of the page content. You should also have the colour of the links on your page match those of the ads.

Next consider the positioning of your ads. Place your ads where site visitors are most likely to click on them. Research shows that the top left of the page is the first spot to draw the eye and in turn get the most clicks. The new format 'Ad Links' work well here. The other hotspot is directly within the body of your content. The square formatted ads at the top right of your body copy work best here.

The correct styling and positioning of your ads are crucial for better click throughs and higher payouts. You will get clicks on your ads almost no matter where you place them if you have enough site traffic. But styling and positioning them properly from the start can triple or more your click through rates.

Adsense has good tracking statistics that allow publishers to track their results across a number of sites on a site-by-site, page-by-page basis. You should make the most of this facility to learn which ads are performing the best and fine-tune them accordingly to improve your results.

Finally, you have the option to use image ads instead of text only. But, the average Net user is sophisticated enough now to ignore image based ads. They're now almost universally blocked subconciouHarry Potter !sly by Net users as advertising. Stick to text ads only. Be sure this is set in your account.

To really start making money with Adsense, you should have a definite focus on what you want to achieve and how you will go about achieving it. Set income goals day by day and work to increase your income by tweaking your pages and adding more keyword targeted content.

Consitently improving your site and introducing new content will see your Adsense profits grow.

By: Darren Yates Bookmark and Share

Why Is Google Adsense Taking Away Our Visitors?

2008-01-18T16:00:00.000+07:00

Many webmasters rely on Google Adsense for additional income, and I am aware that if a visitor clicks on one of the content ads by Google Adsense, he/she is lead to a different site. I've always wondered why Adsense wouldn't create a new window for clicking on their content listings because that way Google and the webmaster will both make more profit. It would be a lot smarter for Google to make their content listings to show the page on a new browser. But I found out that Google 'cares' about their advertisers.

Google charges so much per click without guaranteeing any sales for the benefit of the merchant. Merchants spend a lot in advertising their site and products on Google with only a handful making enough sales to justify the cost for advertising. Not many are able to continue to advertise on Google because they usually run out of capital. Because of this, Google is not only looking for people to click on their content listings to make themselves more money, but rather looking for ways to provide higher conversion rate for their merchants. Providing a new browser for every content listings will only increase the chance of the merchant paying more money to Google without much in return.

For me, I personally like opening up as many browsers as I can with relevant contents and glimpse through them briefly until I find something that interests me. If I open up 10 browsers, I end up closing 8 of them. That means 80% of the merchants are receiving hopeless clicks and is still being charged for them. Google would be happy, and so will the webmaster that presents Adsense on their site, but merchants, Google's customers, are not.

For Google to stay alive, they have to care about their advertisers, their customers, before they care about themselves. For this reason, I believe that Google's way of presenting Adsense and leading visitors on the same browser is the smart way for Google to offer a win-win environment for both their advertisers and their webmasters who are helping Google to expose their content listings outside their boundaries.

Make money with Google adsense

2008-01-18T15:46:00.000+07:00

Google Adsense - The Easiest Money To Make Online? For the last couple of months, Google Adsense has dominated forums, discussions and newsletters all over the Internet. Already, there are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google Adsense have already dominated the internet marketing business and is now considered the easiest way to making money online.

The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits. With all the people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit.

For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people's services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest. There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense.

1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.

2. Placing Adsense links on pages that are producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless. When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page.

Many people are using this strategy to pick up some extra and cash with Adsense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services. With the many techniques that people are now learning on how to make the easiest money by their Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in order to maintain their good image.

The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending more time in their Adsense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning.

The one particularly handy money-making feature that is available with Adsense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem useless. With Google Adsense, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Adsense in the process.

If that happens, people would have to go back to the old ways of internet marketing that does not make money online as easy as Adsense. For now, however, Google Adsense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Adsense, it will take awhile for the Adsense privileges to be spammed and even terminated.

4 Steps to Creating A Website Specifically to Earn AdSense Revenue

2008-01-18T15:43:00.000+07:00

Building a website to earn Google AdSense advertising revenue has become a popular way to make extra money online nowadays. It is easier to earn AdSense income versus generating sales by selling products or services online. However it does involve works, time and money before you start earning from Adsense program. Below are the steps to creating a content website for earning AdSense revenue.

Step 1 Decide the content of your website. You can write a topic or subject related to your interest, hobbies or experience. You can also provide educational information and advice on your website if you are expert at something.

Step 2 Use a website builder to create your website. One of the easy-to-use website builders that can help you build a website is Bluevoda website builder. Bluevoda site builder allows users to build a website without technical knowledge. You don’t need to build your site from scratch. The trick is to use a free professional template provided by the site builder and then start adding your text and links to your website. You can add some graphics and pictures to make your site look nicer. After completing your website project, your next step is register a domain name and sign up for a hosting account to publish your website on the Internet.

Step 3 Join Google AdSense program. It will usually take several days for Google AdSense team to review and approve your site. If Google accepts your application. You can start learning how to generate AdSense code for inserting to your website to generate Adsense revenue. If your site rejected by Google, don’t get upset easily. Google will let you know the reasons of the rejection. You can fix the problems and reapply again.

Step 4 You need to drive targeted Visitors/Traffic to your website to generate Adsense revenue. The higher your website’s traffic the greater your Adsense earning will be. Below are some of the ways that can help you drive some traffic to your website in short period of time.

1) Use Per-per-click (PPC) advertising. The two most popular PPC search engines are Google and Yahoo. Google and Yahoo can deliver instant traffic to your website but it is costly to advertise on Google and Yahoo. There are other alternatives like Bidvertise.com and Clicksor.com which are cheaper to advertise with.
2) Introduce your site to your family and friends.
3) Write several articles with a link to your website on the resource box and submit them to article directories. You can find a list of article directories by going to Google and entering the search term 'article directory'.
4) Post messages on community forums with a link to your site on the signature of each message posted.

Is Google Page Rank Still Relevant?

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What is Google Page Rank and how does it affect me you ask. Google Page Rank is a website score that represents how important a websites relevance is in the category of business they represent. Google gets this score from measuring the amount of quality links pointing to your site from other websites with the same relevance.

If you have a link to your website from another website with a Google Page Rank of 5 and is relevant to the subject matter your company represents, then Google sees that as a quality link. If you can get your link on a homepage of a high ranking website that is relevant to yours, then you will get a higher score than putting it on a sub page of the site which will usually get a lower Page Rank.

Google usually makes a major Page Rank update every three to four months. Its servers around the globe have to compare there information and the Page Rank is not complete until all of Googles servers have been updated with the new Page Rank scores.

The Page Rank is measured from 1 to ten one being the lowest score and ten being the highest you can have. New sites and sites that have not had any search engine optimization applied to them will have a score of 0. If you use Mozilla Firefox for browsing you can install a new add called SEO Quake. This tool will allow you to see how many links you have in Google and Yahoo.

It will show you the sites page rank and when the site was registered. You can do a search in Google for new music for example. The free results will show up with all the link info and page rank score below the text listing. You can compare all the sites for yourself and can make a partial determination that the Google Page Rank is still a large factor is determining your placement for targeted keywords in the free listings.

I currently manage the SEO campaigns for 27 successful websites and have noticed my Google placement on all staying consistent in their positions as Yahoo and MSN positions continue to rise. Google has made several updates on my back link quality and count on each site but I see little movement in the sites placement since April when the last PR update was performed. The page rank is more than just a number and if it is that irrelevant than Google has not made many other major updates on its server since April either.

Just remember, optimize your site for your customers first and for the search engines second. You can get plenty of traffic using the wrong keywords but visitors will see your site is not what they were looking for when they get there. A few quality back links are more relevant than a bunch of non relevant back links. Use common sense and consider what your customers are looking for and what they expect to see when they get to your website.

Build A Website That Search Engine Spiders Will Love

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There are many aspects in regards to search engine optimization. There are on-page procedures such as optimizing meta tags, titles, page copy, urls, alt tags and the like. We also know that another important aspect is off-page seo whereby a lot of time and effort is put in in order to obtain quality inbound links to your site. This normally takes the shape of directory submission, article writing and submission, competition analysis, social media marketing and blogging to name a few.

These are all crucial elements of search engine optimisation and are a major part of any seo specialists daily chors.

One element of SEO that can be easily overlooked is the building of a web site that is not only "user friendly" but also "search friendly". By "search friendly" we mean that the search engines can crawl and spider your site unimpeded which will enable it to extract all of your content and in turn index it within the search engines database. After all, what use is getting thousands of inbound one way links to your site, if your site is not user or search friendly?

There are a number of things worth considering when building a user and search engine friendly web site. They are:-

1. Use as much text as possible in the form of HTML - Search engines love plain text. They are not able to read images, video files, audio files or flash, so try to not use too much of these in your site design.

Another thing to consider is that some sites make users log in in order to view certain content or use a form to find content. Both of these are bad. Spiders/crawlers do not know how to log in to your site or fill out a form in order to find your content. So if you want your content to be indexed by the search engines, stay away from this. If you MUST do this, try to produce a snippet of the content to entice users to log in. That way the spider at least has something to chew on.

2. Make your urls understandable - This means creating urls such as mysite/how-to-bring-up-your-children and NOT mysite/children/article-09876R-YTUR-4tr. As you can see the first url is not only "user friendly" but is also "search engine friendly" meaning that the search engines read more meaning and relevance into this url than the second one. Dont forget also that if you were to copy the second url into an email, your signature or post on a blog etc it wouldnt be totally clear where the link was going. This cannot be said for the first url.

3. Structure your site well - This means making your site as flat as possible. Instead of structuring your site in way that means a user has to click 10 times before reaching their target make the content a maximum of 4 clicks away or less.

4. Design your site for users NOT search engines - As much as possible treat the search engines as if they were human beings manually scouring your site for content to index. If it is easy for humans to find what they are looking for on your site, logic says that the spiders will also find what they are looking for and index it. The more "speadbumps" you put in the way of spiders, the slower your site will be crawled and indexed(if at all).

5. Content is king - One of my favorite expressions which is so true. Great content has many benefits, after all, its what we are all after, even the search engines. The search engines job is to find "relevant" search data. When the search engine starts dishing out "irrelevant" results, thats the time when it is going to become out of favour with web users who will move onto another engine.

Having great site content has many benefits such as if your content is good and original, people will want to link to it and your site, so its a good way of building natural links which is something that google likes. If you write good genuine creative content on your topic you will start to become an authority in your chosen field meaning more links and brand/site awareness.

The more content you have the more opportunity you will have of inserting your keywords making it look as natural as possible to the search engines. Although keyword density is no longer a major factor with search engines, it is something that needs to be done.

Well, thats the end of this article with some tips on making your site not only "user friendly" but just as importantly "search friendly". It is something that can be easily overlooked especially as gaining backlinks is viewed as THE most important SEO practice at the moment.