SEO Analysis of Websites for Perfect Web Traffic Generation

Before starting SEO analysis of a website, first have information about the exact theme of the site. The theme of the website is of paramount importance as it helps in deciding upon the right keyword phrases choice. It also determines how would you market your website on internet and social networking sites, decide on who the target audience is and the way you can use these resources for better profits. Before carrying out the SEO analysis understand the website theme and the content consistency. In other words the content should complement the exact theme just like the website design.

Each website targets certain set of keywords/phrases for search engine optimization. Many times the website owners don't have exact idea as to which keywords to target as a result they end up focusing on single keywords leading to poor SEO ranking. Single keywords might be useful in general theme in search engines but they cant lead to higher ROI and ranking too. Let the SEO expert know which keywords you wish to target so that they can make the list likewise.

The next step in SEO analysis is, the SEO expert analyzes the website and sees where website owner has used the targeted keyphrases in the site. They go through the site content and title of the links. These are the initial parts that are analyzed after that more complicated elements come like- URL keywords, file names, headlines, HTML tags, etc. The primary question of concern is how many keywords or phrases to target in a single web page. Usually the number is restricted to one main and two secondary keywords if you want to create content that is liked by maximum visitors. See to it that the metatag description, title and text have similar main keywords in order to prepare strong base of the web page.

SEO analysis also targets other elements like metatag descriptions, the way pages are indexed, incoming links, usage of HTML tags and unique titles. The main purpose of such analysis is to determine present website status in search engines and develop an effective SEO strategy.

It also gives perfect guidance as to which areas of search engine optimization of your website needs more attention and concentration. You would get insight into the target market, customers, market position, goals and ways to improve it. Basically SEO analysis comprises of lots of factors revolving around your website so that you get to know which areas need more attention.

How To SEO Content Writing

The task Of Keywords Inside SEO. One of the major sides of search engine optimization ( SEO ) is the application of keywords both in the Meta tags of a site and across the web site content. Especially, the density, the placement and the exact keywords themselves are hotly discussed subjects. It is certainly widely known that keywords play an imperative part to any good SEO program, but because search engines like Google and many others change their algorithms on such solidly it may appear hard to keep up with this best practice.

However, there are some good general suggestions to follow that must ring true without reference to how you personally approach SEO. Keeping Abreast Of SEO Times. It can be hard to say at any particular time what the keyword rules are when it comes to SEO content writing, but there are always common worst-practice factors that need to be avoided utterly. That is, search engines like Google will not only ignore your site content but they may actively penalise you for certain things. Spam The Gigantic NO! Search engines don't take spam, or the sites that contain it, gently. This is the most significant thing you must remember.

It used to be 'acceptable' in the eyes of search engine androids for your content to be one hundred percent keywords with no suggestive text. However, this practice of keyword cramming or keyword stuffing is now something that does not go unobserved and you may face a penalty for using this method. Yes, keywords are important but you also need to provide solid and informative text for your visitors. So, what's the 'Correct' word density Then? Naturally, this leads directly to the problem of a way to work out what is regarded spam and what's considered an OK level of keywords in your text and again this could be a subject that leads to argue between SEO pros, webmasters and content writers alike.

The general belief was that including a keyword in your text with a selection of five percent to ten percent was best practice. It actually wouldn't get you penalised and it made it blatantly plain that your site was important to that subject. On The Side Of Caution. Whilst these high densities of about twenty p.c. may not have got you penalised at a previous point it is increasing in likelihood that they'll be regarded as being geared basically towards search engines.

Search engines don't need to display sites that are made for this reason, their aim is to display sites that are aimed at visitors. As such, sticking to a lower p.c. is probably going to produce better results for you. Keeping the keywords to this kind of level is a skill, but it isn't one that should elude the general public. The art, naturally, is to mix search engine optimization with educational content which will appeal to your visitors too. To do this it's important that you use natural keywords. What Are Natural Keywords And synthetic Keywords? A natural keyword is one that you would use in common-or-garden conversation in relation to a given subject. In the case of your internet site, if you were to take a seat and write five hundred words of educational content you would find that certain words naturally creep into the article and appear many times.

For instance, a little keyword research may prove a natural keyword of divorce lawyer is a particularly well searched phrase but there are 2,000,000 sites geared towards this key phrase.

This right away improves your odds of being closer to the head of the search results and that coveted number one spot. Replacing Natural Keywords With synthetic Keywords.

So, you now need to go back over the content you have just written and see whether the term Find Divorce lawyers would appear in your content. In all truth, it is sort of improbable that it seems more than once, if at all. Another system is to look for your synthetic keywords before you start and ensure you have them in the back ( or the front ) of your mind when you sit down to scribble your site content.

SEO & Proper Site Architecture

When we speak about website architecture, we are talking about the design & layout of the web pages. There are some things that Google has a hard time with and so avoiding them is just plain smart both from a visitor point of view (vpov), and a search engine point of view (sepov).

You want a web design that looks great and appeals to the human eye, so visitors stay a while and come back often. I understand this is necessary. The problem is that often what is appealing to the human eye is not so appealing to Google's algorithm. This can create problems getting your web pages to rank well in the search engines.

Google looks at text when it visits your web pages. It doesn't "see" images and it doesn't understand moving pictures too well. It sees text content on the page and in the code of the page - not much else. Websites that make heavy use of such things as "Flash" and "Java scripts" often have trouble getting decent ranking from Google.

Now Google is starting to get a "read" on java more than ever, and in some cases using it is ok. Placing it properly in the page code is important and your web designer needs to understand how to do it. For java scripts you need to place the script itself into a file, which resides in the root directory of the server. Then a link is simply placed in the code of the page where the script needs to be seen, so the script is called up through the link from the file in the root directory of the site.

Flash should only be used on a small portion of the web page, not the entire page! Flash files should contain keywords that Google is able to read. You see a lot of intro pages that are nothing more than moving images, and they take up the entire page - stay away from these designs if you can.

Static images should be kept small so they are not driving people away because the page takes too long to load. If you have to use a large image file, create a separate page that displays the larger version of the picture and use a small image link on the original web page.

Another problem that, fortunately you don't see so often anymore, is something called "frames". You know you are looking at a "framed" web page when it appears there is a smaller, scrollable window embedded in the larger page of your browser window. It is actually, a separate web page.

The problem with frames is that Google has to divide its Page Rank evaluation between 2 pages instead of one. If the larger page is being optimized for a specific set of keywords, and the framed page is not, this creates what we call Page Rank Dilution. If Google gave a value rank of 4 to the larger page, and only 2 to the smaller framed page, the overall ranking of the page may only be 3.

For page text, use a color for the text that is not close to the background color of the page. Black text on white background is best. Don't use a print font smaller than 10 or 11. Both of these issues can cause Google to think you might be 'spamming' its search engine.

Links

Make sure your page links are text links, not image links. Remember, Google reads text very well and it's trying to offer pages that most accurately relate to a search term. It does that by checking the page text content against the query searched on. If the relationship between the two is very accurate, it will help your pages score well.

Links should be found in your site menu (usually placed at the top, or in the left or right column of the page. It's a good idea to also include the menu links horizontally across the bottom of each page. Links should also be added in the body text of your pages wherever there is an occurrence of a keyword or key phrase. Use these links to link to other pages of your site that contain more information relevant to those keyword links.

Summary

Web design can sometimes cause problems when optimizing your website for Google. Strike a good balance between visual appeal and search engine appeal for best results!

Check with your web design person and make sure that care has been taken to ensure none of the above are issues with your website. If they are, edit the site so they will not be a problem in the future.