Search Engine Optimization Starts With The Competition

Analyzing your competition is a good place to start when optimizing your web site for search engine placement. SEO or search engine optimization is about topping your competition. By looking first at web sites that rank high for your key word phrases you will have an understanding of the time and cost involved to have high rankings in the search engines. If you are going after a competitive keyword phrase the amount of time involved will dramatically increase.

When analyzing the competition, search for your keyword phrase or phrases in Google, Yahoo, and MSN. Look at the top sites and especially look at the sites that rank high in all three of the major search engines. You now have a list of competitor web sites; these are your targets to pick off one by one.

Check your competitors' backlinks or links to them from other web sites; this is going to be the best indicator of how much effort you are going to have to put into your search engine optimization project. You can check backlinks in Google and MSN by typing link:www.yourdomain.com. In Yahoo you would type link:http://www.yourdomain.com. Yahoo also has a special command that will show you all the links to an entire web site. This can be done by typing linkdomain:www.yourdomain.com. Now you can see all the links to the home page and sub-pages in a web site. The linkdomain command is the most helpful when evaluating links. Be sure to check links in all three major search engines so you do not miss anything. Also check backlinks on competitors sub-pages. You will not need as many deep links but this can make a big difference when trying to get a keyword to rank on a sub page.

When evaluating your competitors' links, keep in mind that this can be a link source for your web site. See if the web sites linking to your competitors accept web site link submissions. When submitting to other sites use your keyword phrase for your anchor text when ever possible.

Using the Google toolbar can be helpful too when evaluating links. Google assigns each page a page rank score based on a 1 to 10 scale with 10 being the highest. Do not solely look at a page's page rank score; it is better that the page be on topic rather than an irrelevant topic and a high score.

Next look at the competitors' title tags; are they using keywords in the tag? Be sure to check the keywords tag and description tag - I always find good keywords this way. There are some great free SEO tools on the internet that will automate these processes. Just do a search for free SEO tools and you will have a lot of tools with different and unique features for your needs.

Links are very important but if you are smart you will not need as many to beat out the competition. Build your inbound links slow and steady, and from a variety of sources. Make sure to use your keyword phases in your anchor text and vary the text for some of the links. This will appear natural to the search engines and should help you to avoid over optimization or spam penalties. If you are trying to acquire one hundred inbound links to your web site, space your acquisitions out over a three month period or longer. One hundred backlinks appearing all at once looks very unnatural especially if you do not keep building backlinks at that rate. Make sure you have well written relevant content. When optimizing your web site stay with in all search engine guidelines. The guidelines will give you a good idea of what and what not to do for you web site to rank well in the search engines. You do not want all your hard work to go to waste because of an over aggressive tactic or simple mistake that is outside of the search engine guidelines.

About the author: John Tourloukis is the founder of Fast PC Networks an internet consulting and SEO firm

Page Rank - A Quick Overview for Beginners

Page Rank (PR) is a specific value for a website page given by Google. It is Google's measure of the importance of a certain site page. The scale is between 1-10. Google gives your website high PR if it is popular. It's based on the number of votes other websites give for your website.

Those websites give votes to your site by putting a link to it on their websites. When you link your site to another website, that means you vote for it.

From this information, if you want your site to have a high PR, then you have to get as many votes as possible from other websites. In other words, make as many links as possible to your site and you will have higher PR!

This is important because PR is one of the many factors that Google takes into account when ranking websites.

If you want to find out your site's PR (and others' too), you must download and install Google's Toolbar to your browser. Go here to download the toolbar for free: http://toolbar.Google.com

After installation, then you will see a small white and green bar. That is the Page Rank indicator. If you run your mouse pointer over it, you can see the PR of the current page you are opening. A PR of 6 is considered good for a website.

Farid Aziz is a full-time Internet Marketer. Reveal more of his FREE tips and strategies on Internet Marketing and get a FREE Course on How to Make Money Online with Your Hobby at Internet Marketer Sells

Google Sitemaps: 7 Benefits You Cant Ignore

(Thu Oct 27th, 2005, by Tony Simpson)

Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits.

Telling search engines about new pages or new websites use to be what the submission process was all about. But major search engines stopped using that process a long time ago.

Google has for a long time depended on external links from pages they already know about in order to find new websites.

For webmasters and website owners Google Sitemaps is the most important development since RSS or Blog and Ping, to hit the Internet.

Using RSS and Blog and Ping enabled webmasters to alert the search engines to new additions to their web pages even though that was not the primary purpose of these systems.

If you've ever waited weeks or months to get your web pages found and indexed you'll know how excited we webmasters get when someone discovers a new way to get your web pages found quicker.

Well that new way has just arrived in Google Sitemaps and it's a whole lot simpler than setting up an RSS feed or Blog and Ping. If you haven't heard of Blog and Ping it's a means by which it's possible to alert the search engines to crawl your new website content within a matter of hours.

If you're a webmaster or website owner Google Sitemaps is something you Can't afford to ignore, even if you're also using RSS and/or Blog and Ping

The reason you should start using Google Sitemaps is that it's designed solely to alert and direct Google Search Engine crawlers to your web pages. RSS and Blog and Ping are indirect methods to alert search engines, but it's not there primary purpose.

It works now, but like most things it's becoming abused. Search Engines will find ways to combat the abuse as they've done with every other form of abuse that's gone before.

Abusing the search engines is a short term not a long term strategy and in some cases certain forms of abuse will get you banned from a search engines index.

You may also be thinking, don't we already have web page meta tags that tell a search engine when to revisit a page. That's true, but the search engine spider still has to find the new page first, before it can read the meta tag. Besides that meta tags are out of favour with many search engines especially Google, because of abuse.

If talk of search engine spiders leaves you confused, they're nothing more than software programs that electronically scour the Internet visiting web sites looking for changes and new pages.

How often the search engine spider alias robot, visits your website depends on how often your site content is updated, or you alert them to a change. Otherwise for a search engine like Google they may only visit a website once a month.

As the internet gets bigger every second of every day, the problem for search engines and webmasters is becoming evidently greater. For the search engines it's taking their search spiders longer to crawl the web for new sites or updates to existing ones.

For the webmaster it's taking longer and becoming more difficult to get web pages found and indexed by the search engines

If you can't get web pages found and indexed by search engines, your pages will never be found in a search and you'll get no visitors from search engines to those pages.

The answer to this problem at least for Google is Google Sitemaps

Whilst still only in a beta phase while Google refines the process, it's fully expected that this system, or one very similar, is here to stay.

Google Sitemaps is clearly a win-win situation

Google wins because it reduces the huge waste of their resources to crawl web sites that have not changed. Webmasters win because they alert Google through Google Sitemaps what changes or new content has been added to a website and direct Google's crawlers to the exact pages.

Google Sitemaps has the potential to speed up the process of discovery and addition of pages to Google's index for any webmaster that uses Google Sitemaps.

Conventional sitemaps have been used by webmasters for quite some time to allow the easier crawling of their websites by the search engine spiders. This type of sitemap is a directory of all pages on the website that the webmaster wants the search engines or visitors to find.

Without sitemaps a webmaster runs the risk of webpage's being difficult to find by the search engine crawlers, or never being found at all.

Do I need Google Sitemaps if I already have sitemaps on my websites?

Google Sitemaps are different to conventional sitemaps because they're only seen by the Search Engine Spiders and not human visitors. Google Sitemaps also contain information that's only of value to the search engine in a format they understand.

Creating Google Sitemaps in 5 steps

1. Create Google Sitemaps in a supported format ( see end of article )

2. Upload Google Sitemaps to your Web Hosting space

3. Register for a free Google Account if you don't already have one

4. Login to your Google Sitemaps Account and submit the location of your sitemaps

5. Update your Sitemaps when your site changes and Resubmit it to Google

From your Google Sitemaps account you can also see when your sitemap was last updated and when Google downloaded it for processing. It will also tell you if there were any problems found with your sitemaps.

Google Sitemaps can be used with commercial or non-commercial websites, those with a single webpage, through to sites with millions of constantly updated pages. However a single Google Sitemaps file is limited to 50,000 web pages. For websites with more pages, another Google Sitemaps file must be created for each block of 50,000 pages.

If you want Google to crawl more of your pages and alert them when content on your site changes, you should be using Google Sitemaps. The other added benefit is it's free.

If you're expecting this special alert process with Google Sitemaps to improve your Page Rank, change the way Google ranks your web pages, or in any way guarantee inclusion of your web pages, Google has made it clear it will make no difference.

Google Sitemaps web pages are still subject to the same rules as non Google Sitemaps pages.

If your site has dynamic content or pages that aren't easily discovered by following links, Google Sitemaps will allow spiders to know what URLs are available and how often page content changes.

Google has said that Google Sitemaps is not a replacement for the normal crawling of web pages and websites as that will continue in the conventional way. Google Sitemaps does however allow the search engine to do a better job of crawling your site.

The Google Sitemap Protocol is an XML file containing a list of the URLs on a site. It also tells the search engine when each page was last updated, how often each page changes and how important each page is in relation to other web pages in the site.

Google Sitemaps 7 Benefits You Can't Ignore

1. Alert Google to Changes and Additions to your Website Anytime You Want

2. Your Website is crawled more Efficiently and Effectively

3. Web Pages are Categorized and Prioritized exactly How You Want

4. Speed up the process of New Website and New Web Page Discovery

5. No Waiting and Guessing to see when Spiders crawl your web pages

6. Google Sitemaps is likely to set the standard for Webpage Submission and Update Notification which will extend the benefits to other Search Engines

7. The Google Sitemaps service is Free

Exactly how to create a Google Sitemaps file to upload to your website is in the continuing part of this article in Google Sitemaps.

Tony Simpson is a Web Designer and Search Engine Optimizer who brings a touch of reality to building a Web Business. It's a No-Hype, No B.S approach from his own 5 year experience. He provides advice, product reviews and products at Web Page Add Ons to Make Automation of Your Web Site Work for You.

The continuing part of this article about creating Google Sitemaps is at Google Sitemaps

Opinion – Search Engine Success

This article is actually the summary to a book soon to be released by the author, titled “Guaranteed Website Success”. Opinions are quite often controversial. Such is the nature of this one.

There a many opinions and conclusions being expressed by so called “experts” at this time. We can’t turn a blind eye to all this information but nothing will replace our own logic and powers of observation. I would like to take a minute to summarize and express my own observations. Some will obviously disagree with these statements and views. Such is the nature of free speech and our ability to draw our own conclusions. I suggest that those that disagree are the ones that are reluctant to use their own logic and change with the needs of the present time.

Google is presently in a state of change. Their objective is honest – to produce valid results for your searches. However in the quest to do that they may stumble a bit in the process. That is a big challenge. They are presently considered the number one search engine and want to stay there. Their processes would seem a bit unstable at the moment but they must and they will stabilize to maintain their own position. There will be changes and modifications aimed at improving the whole exercise. Be observant and move with the needs of the present.

If you visit the forums you are going to see a lot of chatter and a lot of views about what is going on. Thoroughly discussed issues revolve around keyword placement and a term some of the so called experts are abusing “search engine optimization”. Some of these so called experts are in my opinion misusing that term “search engine optimization” They are claiming that they would never participate in that dastardly practice. Well, just look at the term. What does it mean. To me it simply means putting together your website so that people will find it when they search using their favourite search engine. If these guys aren’t doing that, they aren’t going anywhere. Of course they are participating in the practice. They just prefer to call it something else. I can’t figure out why though. The term doesn’t indicate anything under handed when used in itself. We all practice search engine optimization, it’s the difference in success and failure.

Much is being said about “keyword over use, stuffing” blah blah blah etc. Many are claiming keywords shouldn’t even be used here and they shouldn’t be used there. Wake up you “experts” that are making these crazy claims that google doesn’t want you doing this. Yes, you can produce a few results that will support that stand. I can produce my own results very quickly. Pick a dozen search terms out of the air. Do a search on each in google. Go view the source code. I will guarantee you are going to see plenty of first page results that exhibit the so called practice of “keyword stuffing” So what are you guys going to do? Are you going to shun the practice because “some expert” has told you google doesn’t like, it even though google is obviously rewarding the practice. Better not paint yourself into a corner. Use your logic. Observe and move with the market. Nothing is more valuable than your own powers of observation and ability to change to reflect those observations.

Regarding the theory being expressed that google doesn’t want you using keywords . Think about it. The whole basis of the search process revolves around keywords. We don’t search for a whole page of matching data. We search on a word or phrase. Who is going to determine which words are relevant to our website. Of course the search engines must leave that to us. Logic is part of that process and they still can’t get that logic from a machine. It is just too time consuming and resource heavy to try any valid effort at that. The search engines need us to provide that data at this time. If you have figured out the point where the search engines are deciding that “over use” can be stamped on this one, you have done well. I can show you heavy, heavy keyword placement that is being rewarded as we speak. That is now amidst the results of the google changes.

USE YOUR OWN LOGIC. Do what is working . If it is working, nobody can say that google is discouraging the practice.

Personally, I am saying the only rule today is that “there are no rules”

Observe, apply logic, and react positively. Don’t quit on it, because the job will never be complete. It will be a process of constant adjustment to the needs of the present time.

About The Author

Tom Henricks is webmaster at Low Cost Websites, targetted toward helping people improve their website performance. Also a practicing walleye fishing guide near Windsor Ontario Canada.

thenrifi@gosfieldtel.com

Google Local Search And The Impact On Natural Optimization

With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization.

Google Local tracks down local stores and businesses by searching billions of pages across the Web, and then cross-checking these findings with Yellow Pages information to locate the local resources Web users wish to access. In addition to local business listings and related Web links, Google Local also provides maps of the desired region and directions made available by MapQuest. This makes Google Local convenient for Web searchers and extremely useful for local businesses, if their sites are optimized for local-searches. If not, some businesses could be missing out on a tremendous increase in local site visibility and traffic.

Case-in-point: The Home Depot, whose Web site features its own Store Finder with zip code-accessed location listings. Type "Home Depot" into Google Local and while a list of local stores appears, no related local landing pages come up. In fact, none of the related Web links even direct Web users to Home Depot's home page. Most large sites that have retail stores have a search feature or "enter your zip" option. Google and other Search Engines will never be able to index this content. For retailers looking to increase sales and traffic from their Web sites, this could prove to be a big problem.

The Home Depot is not alone. Countless other large and small businesses alike do not have city-oriented pages accessible through local search sites. Many are not listed in the top 15 return results for related keywords for Google Local, despite their location in the immediate proximity to the search location. Google Local ranks listings based on their relevance to the search terms the user enters, not solely by geographic distance. This means that unless your site has a city and/or county-oriented landing page for each location, Google will not be able to access your contact page, no matter how relevant your site is to a search term, or how close you are in geographic distance.

Natural Optimization specialists never really focused on the optimization of contact and location pages on websites, but now it's becoming a vital tool to drive more qualified traffic to the sites. In order to make sites local search-ready, they should start creating sitemaps that include every store location and then build individual landing pages for each specific location with a brief overview of the store along with a map and detailed directions. Without this, Google does not have a path to index the pages and information. Doing this small step will increase your qualified traffic as well as increase sales in your retail store or business.

By making your keywords city-specific and including more location-specific information on your site, Google Local can access your contact information and, as a result, drive more related traffic to your site.

Take Hard Rock Café. Their Web site is an ideal example of a site that is perfectly optimized for local Search Engines like Google Local. When entered in as a search term, Hard Rock Café's number one listing links to their home page's restaurant location page. Search users can instantly access information on Hard Rock Café in general, as well as learn more about location and contacts.

Local search is one of the most hyped areas of development in the Search industry today. Other Search engines including Yahoo!, Ask Jeeves, MSN and CitySearch are hot on Google's tail to perfect their own versions of local Search Engines. Soon, not having your site optimized for local Search Engines will make your business's site obsolete. The impact of local search is already apparent, and it is still only in its infancy.

About The Author

Rob Young, Manager of Natural Optimization and Creative Director of full-service interactive marketing and advertising agency UnREAL Marketing Solutions, has been with the company since its inception in 1999. Young oversees the Natural Optimization and Creative departments. www.unrealmarketing.com

rob@unrealmarketing.com

PageRank and How It Gets Assigned

We know that each and every website page is assigned a Google Page rank, based upon a mathematical algorithm. Pages rank on a scale of 0 (zero) the lowest, and 10 (ten) the highest. Linking between websites both internally and externally pass a value or Page Rank.

If site A links to site B, a percentage of Site A’s Page Rank is passed or credited to site B. Nothing is lost from site A in terms of Page Rank unless the link is to a banned area, or bad neighborhood.

The amount of Page Rank Site A passes is determined by the amount of Outbound links of site A’s page. The more Outbound links, the smaller percentage of Page Rank is passed. Pages with large amounts of outgoing links pass very little Page Rank and in some cases may cause more harm than good. Try to avoid linking to pages that have large amount of outgoing links, Like Link Farms etc.

A real life true example. Site A had a Page Rank of 4, there were only 2 outbound links on Site A. One of those outbound Links was to brand new Site B. Brand new Site B had 3 out going links, and NO other Incoming Links, besides the one from Site A. Google awarded Site B a new Page Rank of 4.

From this real life example, we see that the fewer outbound links per page, the more Page Rank is passed.

If Site A in the example above had a large number of outbound links on the page, then a smaller percentage of Page Rank would have been passed and New Site B would have received a lower rank then the equal rank that was passed.

Higher Page rank sites linking to your site to pass PR is consider valuable, but normally the higher Page Rank sites have a tremendous amount of existing outbound links so the true Page Rank Passes is normally minimal. It is also hard at times to get a quality higher Page Rank page to link to your site. Lower Page Rank sites are very important in Passing Page Ranks and link exchanges. Their Page Rank usually grows with age and has more inbound links than outbound links, creating a higher Page Rank, which in turn passes to your site via it’s outbound link.

In general terms, an individual page’s Page Rank is determined by the amount of links going out of that page (outbound) and the amount of links coming to that page (Inbound). A general rule of thumb: you want to have more inbound links than outbound links.

Definite things to avoid.

When doing reciprocal linking, make sure you check the amount of outbound links that not only the page has but the overall site as well. Search engines such as Google doesn't like Link Farms ( 1000’s of links on the site), gambling sites and pornography. Unless that is your business, don’t link to any of those types of sites.

You can lose Page Rank and Search Engine Results by Linking to sites that are considered Banned, or Bad Neighborhoods. Be aware and check before linking. Even if you aren't "punished", you will gain no benefit and the PR leached away from your site is not worth it.

Be aware to whom your site is linking to via outbound links. Periodically check your outbound links making sure that they are:

1) Still an active website

2) Still a resource for the reason you linked to them in the first place

3) They have not changed theme formats and are still a quality site.

Page Rank grows over time. Google updates visible Page Rank infrequently, like every 4-8 months or so. The best SEO strategy is to link to and link exchange with like themed sites or quality sites.

Article by Ed Charkow - Ed is the webmaster at http://www.seoengine.info and http://www.nichesitespecial.com . Reprint rights are granted with live hyperlinks and resource box intact.

How and Why to Avoid the SEO Mania

The Why

But what is the reality of reaching a number 1 position on any of the big three search engines – Google, Yahoo, and MSN – and staying there? Somewhere between a remote possibility to impossible.

Why? Because there are well over 16 million websites battling for the number 1 position on “any” given day. Talk about too much competition for one, unique goal. You’d have more luck betting on the lottery, a game of blackjack, or a horse race.

It’s true, my opinion runs against the tide of SEO advocates – but let your own experience speak for itself. Are you number one on any of the big three? Do you understand the Google sandbox? Most people don’t. It is absolutely a waste of your online time to get caught up in this mania when there are sane alternatives available.

“So Gary, what’s the solution”? I am glad you asked. Let’s take a look at some “realistic” and doable activities that will bring you increased web traffic.

The How

You can...

1) Develop or buy a valuable, high demand product to sell (Ex: Microsoft Windows software)

2) Write great, useful news content for your readers (CNN.com and USA Today.com)

3) Create a web tool with great content that people need (Yahoo.com)

4) Devise a unique business model for an old market concept (auctions on ebay.com)

5) Get a cutting edge product or service that has an absolute or near monopoly and has mass-market appeal.

6) Write content-rich articles in an area in which you are the expert and submit them to related websites.

7) Write a weekly, monthly, or bi-monthly newsletter related to your interests.

8) Ask other webmasters to exchange their website addresses with yours.

9) Submit a free ebook that you have written to other websites with your website address and contact information included in the ebook.

10) Provide a free service to your niche market and submit ads to other websites.

11) Sell hard-to-find products at an attractive price.

12) Advertise on other websites, like Dollarsforever.com

These dozen ideas are only a handful of traffic attracting solutions for your website. Choose as many as you like. The end result should be more visitors to your website who are interested in what YOU have to offer.

Good luck and success!

Gary Cain is a business teacher and Internet marketer. He is the author of Stop the Grammar! as well as Internet Self Defense the only Internet book of its kind designed to help fight spam, fraud, information theft, and clone web sites.

Both of these books can be found at http://www.dollarsforever.com Subscribe to Gary's straight forward, easy-to-understand Dollarsforever Ezine Tutorials for Home-Based Internet Businesses.

How search engine robots work?

Search Engine Robots Search engines are the key to finding specific information on the vast expanse of the World Wide Web. Without the use of sophisticated search engines, it would be virtually impossible to locate anything on the Web.

How Search Engine Robots Work ?

Search Engines do not actually search the internet each time somebody types in a search query. This would take far too long. Instead, what they do is search through their databases of web sites they have already indexed. The Search Engine robots find pages that are linked to from other pages that they already know about or pages that are submitted to them. When a web page is submitted to a search engine, the url is added to the search engine bots queue of websites to visit. Even if you don't directly submit a website, or the web pages within a website, most robots will find the content within your website if other websites link to it. That is a part of the process referred to as building reciprocal links. This is one of the reasons why it is crucial to build the link popularity for a website, and to get links from other relevant sites back to yours. It should be part of any website marketing strategy you opt in for.

The search engine databases update at varying times. Once a website is in the search engine database, the bots will keep visiting it regularly, so as to pick up any changes that are made to the websites pages, and to ensure they have the most current data. The number of times a website is visited will depend on how the search engine sets up its visits, which can vary per search engine. However, the more active a website, the more often if will get visited. If a website varies frequently, the search engine will send bots more often. This is also true if the website is extremely popular, or heavily trafficked.

Sometimes bots are unable to access the website they are visiting. If a website is down, the bot may not be able to access the website. When this happens, the website may not be re-indexed, and if it happens repeatedly, the website may drop in the rankings.

Types of Search Engines

There are basically two types of search engines which gather their listings in different ways.

Crawler Based Search Engines - Crawler based search engines, such as Google, create their listings automatically. The Google Robot crawls or spiders the web, then people search through what they have found.

Human Powered Search Engines - A human powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.

How do you identify a Search Engine Robot?

Search engines send out what are called spiders, crawlers or robots to visit your site and gather web pages. These Search Engine robots leave traces behind in your access logs, just as an ordinary person does. If you know what to look for, you can tell when a spider has come to call. That can save you worrying that you haven't been visited. You can tell exactly what a robot has recorded or failed to record. You can also spot robots that may be making a large number of requests, which can affect your page impression statistics or even burden your server.

A better way of spotting spiders is to look for their agent names, or what some people call browser names. Spiders or search engine robots have their own names, just like browsers. For example, Netscape identifies itself by saying Mozilla. Alta Vista's spider says Scooter, while yahoo's spider is named Slurp.

Search Engine Robots Crawling Problems

Search engine robots follow standard links with slashes, but dynamic pages, generated from databases or content management systems, have dynamic URLs with question marks (?) and other command punctuation such as &, %, + and $. Search Engine Robots find difficult to crawl such dynamic sites as they include these blocking parameters in url's. The simplest Search Engine Optimisation solution is to generate static pages from your dynamic data and store them in the file system, linking to them using simple URLs. Site visitors and robots can access these files easily. This also removes a load from your back end database, as it does not have to gather content every time someone wants to view a page.

Search engine robots sometimes have problems finding pages on the web. Spidering issues can be caused by Macromedia Flash sites which are coded with image based language, rather than a text based language, which the search engine robots can't read. Search engine robots can have difficulty in penetrating Javascript navigation menus as well.

Conclusion

Search engine robots are your friends. They ensure that your site is seen by potential customers. The search results decide the fate of a search engine. Different search engines try to cater to different users. Search engine technology is evolving every day and new researches are carried out to provide more concept and descriptive based search queries. However, the same theory applies - "The search engine, which provides the most relevant results, will rule".

About the author: S Prema is Search Engine Optimisation Executive for UK-based internet marketing company, Star Internet Ltd. Cients of Star Internet benefit from a range of services designed to maximise ROI from internet marketing activities. To find out more, visit http://www.affordable-seo.co.uk