Directory and Article Submissions for Link Building

Those webmasters searching to gain an edge on their competition are looking for ways to rank in search engines. A couple of the more popular ways of increasing your search results are by submitting your website for inclusion in Quality Directories and writing and submitting articles related to you niche. Here are a few rules for submitting your content.

The main benefits you receive when submitting your website to Quality Directories for review are traffic from the directory and a back link that will help your website rank higher in relevant search results. The general rule is that the more quality and relevant links you have, the higher you will climb in search engine results for relevant searches.

The first thing that you need to do prior to submitting your website for review in Quality Directories is to create the submission information. That means anchor text, keywords and site description.

The anchor text that you choose should contain varied keywords that you are targeting to increase search engine rankings with. Come up with many variations of anchor text to be used for different submissions. The text should be relevant to the site and not be too long or it may be considered keyword stuffing and be declined or altered by the Directory.

Your site description should be anywhere from 150 - 450 characters long. Do not use hype or make it sound like an advertisement. Just make it a nice description of your site. Make sure that you use proper grammar when writing it.

For keywords take five of the most important keywords you are targeting and place them here separated by a comma. Some directories may not provide a space for this and whether they do or not is really not all that important.

Article directories can also benefit your directory with link building. Some article directories will allow up to3 hyper links back to your site from the resource box from every article you submit. Often they will also allow for deep linking to pages within your site. The article itself will create content for the back link that is relevant to your website.

There are a few guidelines that you should follow when submitting articles to article directories. First just make sure your article is not already published there. Then make sure there are no spelling or grammatical errors in your article. Fill out all the fields for the article submission when you submit it and select the most relevant category for your articles content.

By using these tips for submission you should be able to use these methods successfully for your link building campaign. They can guide you in the process to increase your acceptance rate with directory and article submissions. As your submissions to quality directories and article websites are accepted, indexed and your link count rises you will see that your search engine results are going to rise proportionally.

Link building is not a quick process, but a prolonged and ongoing process. By staying on task you will be able to attain your goals with a consistent, hard approach.

About the Author

Visit the Authority Web Directory to increase your websites online marketing presence. Plus, you can read more industry information at the Authority Blog.

The Power Of Link Building

The Web is built on links, and a solid link building strategy is absolutely essential for any business that wants to thrive online. In essence links that point back to your site do two things: they bring you targeted traffic and they enhance your search engine rankings.

By placing your links on another site that is related to your content, you can bring visitors to your site who are interested in the sort of content you offer. And Google, king of the search engines, places more value (and therefore greater rankings) on sites with multiple links pointing back to them.

I'm sure you've heard just about every urban myth imaginable regarding the right way vs. the wrong way to generate links back to your site. Let's forget about all the hoopla for now and look at the simple basics that apply to a good link building campaign.

The first obvious step is to identify placings that offer you targeted exposure. If you have a Website about auto repair tips, you need to find sites and directory categories pertaining to auto repair and place your links there.

Simple enough right? So let's focus on some of the specific types of sites you should be looking to get links from.

Link Directories:

This almost goes without saying, but just to be safe I'll include it. One way link directories are a good place to submit your links.

Avoid services that offer to broker reciprocal linking between you and other Webmasters, as these programs are often viewed as link farms by Google and can get your site booted from the search engine rankings.

Article Submission:

A fantastic way to acquire links back to your site is to write articles related to your site content and submit these to article directories and newsletter publishers. At the end of each article you write you'll include a resource box (see mine below) that provides links back to your Website.

Forum Signatures:

Join forums that are related to the theme of your site and get involved in the discussion. Please do not join a forum and just post a blatant ad about your site, as this will get you ridiculed and possibly deleted; actually join in the conversations, and include a link to your website in your forum signature.

Blog Comments: You definitely need a blog of your own, but that's a subject for other articles. In this piece about link building I want you to understand the power of simply posting comments on other people's blogs.

Find 10 to 20 blogs that relate to your website, and bookmark them or subscribe to their RSS feeds. A few times each week, visit these blogs and post comments on some of the more interesting articles.

You see, when you fill out the comment form you will be asked for your name and website URL, so you can create a hyperlink with your name or business name that leads right back to your site. Be sure that your comments are legitimate contributions and not just some silly ad for your website.

As blogs are often updated regularly, and have many incoming links to them, your comments (and therefore your link backs) are likely to receive a lot of traffic from search engine spiders and real people. So blog comments are a simple but very powerful method for linking back to your site.

Take the contents of this article and put them to use. This is a totally easy, but definitely effective outline for starting a long-term link building campaign that will bring you lots of traffic and good standing with the search engines.

by Timothy Aaron Whiston

Improve Your Link Popularity With Website Promotion

So you finally started your website. You have updated it with some high quality, unique and relevant content to make your visitors stick around so now what? Now all you have to do is get those visitors to come. So let them know about your website by building links that point towards your website and gain some link popularity.

There are a couple different kinds of links you will be interested in. The first is one-way links and the second is reciprocal links.

One-way linking generally happens for websites that have a lot of quality and unique content on site and these are the type of links that search engines give more weight to. A good technique to build that content is to post relevant articles and information on your site that visitors will want to read.

You can also visit forums related to your niche. Become known there by offering and asking for advice. Make sure that anything you post is related to the topics being discussed. If you post off topic items just for the sake of advertisement you will likely earn a bad reputation there and have your posts deleted. Offer value in your posts and you will gain a good reputation and get free exposure for your website.

Online quality directories are a great source of one way relevant links for your site. Keep your submissions confined to those directories of high quality. Typically there is a review fee associated with being listed there. Yahoo directory has a good impact for the link, but charges $299 annually. Another excellent option for a significantly smaller fee is the Authority Directory.

There are many free directories on the internet also, but the quality of the link you get from free directories is typically not that good. For example the link from one quality directory typically will equal hundreds to thousands of free directory submissions.

Article publishing is another option. You can write and publish unique articles related to your niche with a link back to your website. This is not a one and done option though. If you are pursuing this you must consistently write and publish articles for it to be effective.

Blogging can also be a way of building links to your site. By creating a separate blog and linking to your directory from within the posts you can create a few relevant links to your site.

Using reciprocal linking is another method of building relevant links to your website. To effectively do this you must find other websites within your niche and request link exchanges with the webmasters there. One thing to note is that the search engines have begun to discount the value of reciprocal linking.

Don’t discount link popularity. It is a very important part of building a website that is optimized for search engines. Just know that link building is not a one and done proposition. You must consistently build links over time for it to be effective for the long term. As your links increase so shall your search engine rankings and then your traffic.

About the Author

Increase your Websites online presence today by getting listed on The Authority Business Directory. Plus, don't forget to submit link for inclusion while you are visiting.

Google AdWords Is Not Google AdSense

It is interesting to note just how common and daily vocabulary has changed with the times. Five years ago, if you asked someone to google up something, he might not understand what you mean even if he was familiar with the search engine of that name.

Today, however, everyone knows what you mean. That can only point to Google’s popularity and how it has come to be identified with looking up information on the Web. One can only imagine what new words Google, and companies like it, will introduce to the vocabulary five years from now and what they could possibly mean.

Even now, there are new terms that are making the rounds in everyday conversation, words that Google has invented. If you’re at all familiar with advertising on Google, then you’ve probably heard the terms AdWords and AdSense.

Perhaps, though like most people, while you may be familiar with terms you may not know what they are actually referring to. One mistake that’s commonly being made nowadays is to interchange AdWords and AdSense, thinking that these two mean the same thing.

Fundamentally, interchanging them is a mistake because the two words are referring to two different things albeit they are very closely related to each other. This article will help you understand the differences between them, how they work together, and perhaps more importantly, how it can help you earn a little more money on the side.


AdWords and AdSense are part of Google’s advertising arm that is part of the company’s growing range of services. If you’ve used Google to look up information, then you’ve encountered AdWords. They are the text ads that appear on the results page of your search.

AdWords works by matching a Google user with Google’s paying advertisers. But instead of just showing random ads that the user you may not be interested in (or worse, be irritated at) Google will present ads that have something to do with what the user is currently looking up.

Take Sam, for example, who is looking up information on rock climbing. Sam types in the words rock climbing sport and hits the search button. Google will then present Sam with a list of webpages that contain information about that topic. Along with this listing, there appear text ads from companies offering products and services regarding rock climbing as a sport.

One of these companies is owned by Jim, who runs a rock climbing facility in the town Sam lives in. Jim is able to advertise on Google by signing up his company’s website with AdWords. He tells Google that he’d like his text ads to appear on result pages for the keywords sport rock climbing which is what Sam used to look up information. This is how Sam is able to see Jim’s ad on Google.

However, Jim doesn’t pay Google for just showing his ad. He doesn’t pay anything until someone like Sam clicks on the ad to visit Jim’s website. This is the pay-per-click (PPC) system, which is fundamentally how AdWords works.

Part of this setup is the ability of Google advertisers, like Jim, to set the price of how much the cost per click (CPC) will be on the ads posted on Google results pages. Popular keywords like sport rock climbing may command a higher CPC compared to other less popular keywords, but may be just as effective when it comes to advertising on Google.

AdSense works along side AdWords. While AdWords are text advertisements that appear inside Google’s results pages. AdSense are AdWords that appear outside Google’s website and onto other people’s websites.

Take Jen, for example, who maintains a website for the local rock climbing enthusiasts group. As part of their fundraising program, she enrolled the website on Google AdSense. By signing up for AdSense, Jen’s website will display AdWord advertisements that are related to the content on Jen’s website, in this case, about rock climbing.

Now, take Sam (still remember him?) who is still looking for information on rock climbing. Jen’s website is part of the listing that appears on Sam’s search inquiry on Google. Sam clicks on the link that leads to Jen’s website.

Sam browses through the website and reads up on climbing trips Jen’s group have organized. Along with that article, an AdWords advertisement is posted. It just so happens, that the ad is for Jim’s climbing facility. Sam, who is now more interested in taking up the sport, decides right then and there to visit Jim’s website.

By clicking on the ad, Sam has caused two things: 1. He caused Jim to pay Google the agreed CPC for placing his ad and 2. Jen’s website earns a part of that CPC by allowing Google to show Jim’s ad via AdSense.

This setup has made it possible for users like Sam to find information efficiently and be presented with AdWords from companies that are relevant to his search. Businesses like Jim’s can advertise effectively without needing to spend so much with AdWords, while website publishers like Jen can earn money by signing up with AdSense.

With AdWords and AdSense, Google has managed to give people the information they need while connecting them to others of similar needs and interests. The fact that it can make fair money out of it can only add to how cool it already is.

by Tony Mark

Learn Tricks Of The Google Adwords Keyword Tool

The Internet has brought on a lot of innovative ways to advertise a product or service. Since a lot of businesses nowadays have made the Internet as one of their major marketing channels, (if not the most important, they are always on the search for more effective ways to advertise their merchandise.

Google AdWords is a fast and hassle-free way to purchase highly favorable cost-per-click or cost-per-cost per impression kind of advertising, and it caters to all kinds of budgets. Advertisements sponsored by AdWords are shown prominently with search engine results on Google, and also on sites included in the diverse Google network, such as Blogger and Earthlink. Ads that are tied up with Google can reach a wide range of audience because of the huge amount of searches done on the Google network.

When one produces an AdWords advertisement, keywords will be chosen in which the ads will be shown, and a maximum amount for clicking the link will be assigned. One also has to specify the Google network sites in which the ad will appear. The operation saves businesses a lot of money since a merchant only pays when the ads are viewed, whether it gets clicked or not. Maximum payment is dispensed per thousand views. The ads made will appear immediately after the merchant submits the billing information required. The online account control center enables one to monitor the performance of the ads.


The ads are strategically placed in order to maximize exposure to online users. They can be located alongside or at the top of search results, or in a page that appears when a user navigates to find a site directory. Ads are also displayed on Gmail, Google's own electronic mail service.

Advertisements that are keyword-targeted are ranked by determining the number of times they were clicked, and also by the quality score. The quality score, on the other hand, is known by its clickthrough rate and other relevant factors, such as the importance of the text of the ad and historical keyword performance. High-ranking ads will be placed at the top of other ads on the search results of Google.

The system determines the placement of the ads by studying the queries of searchers to know exactly what region they are searching for. The Internet Protocol address may also be used as a basis to know where the searcher is from. If AdWords fail to come up with the right targeting for the advertisements, national or global advertisements will be displayed in its place.

There aren't much technical requirements for utilizing AdWords. It is advised to have the latest browser installed that is enabled with Javascript. For Microsoft Internet Explorer, at least the version 5.0 is recommended, and at least the version 6.0 for Netscape users. Editing of browser preferences may be necessary for those using an updated browser to enable Javascript and cookies.

It is possible to for AdWords ads to run on the individual web sites of merchants. There are two ways:

1.Google AdSense for Search Websites that transacts at least 5 million searches per month can flash AdWords advertisements on their results pages.

2. Google Adsense for Content Any web publisher can apply online. Premium service eligibility can be attained if a site receives more than 20 million views in a month.

What are the advantages of using Google AdWorks? Contracts and deadlines can be a thing of the past by using Adsense. It does not ask packages and prepayment from users. There are no minimum spending and contract requirements.

When a Google AdWorks account is created, a one-time activation fee is created, and an initial credit limit is established. The credit limit is increased everytime the account reaches is credit limit before 30 days has expired. Highest credit limit is $500.

Several payment options can be chosen from, the post-payment option and the pre-payment option. For the post-paying, payment is only dispensed for the clicks that the ad actually received.

Businesses will never run out of options on how to advertise their products and services. In fact, the channels have become more and more creative and easier for those interested to market their wares. Merchants should choose the most suitable and cost-free means for advertising.

by Tony Mark

Google Analytics and Google AdWords

Google provides a quick, effective and hassle-free way for merchants to advertise their products and services in the Internet through Google AdSense, a cost-per click and cost-per impression advertising service, where ads are displayed along search and content sites and search results done in the Google network. Merchants will be charged when online users click on the ads that are shown. Keywords are chosen in which the ads will appear, and the merchants will specify on how much they are willing to shell out for each click.

There are various benefits that advertisers can get from utilizing Google AdWords. Unlike other online advertising channels, AdWords enables the advertiser to do away with deadlines and contracts. Google's kind of advertising does not ask prepayment and packages. It is by this method that merchants can manage their advertising campaigns with their preferred performance metrics.

The service gives maximum exposure for advertisers due to the sheer number of visitors acquired by the various sites included in the Google network. Advertisements are displayed along search and content sites and products in audience comprising about 80% Internet users in the U.S. Ads appear beside search results or occupying a space in a results page a user navigates through to get to a site directory.


Google's own electronic mail service, Gmail, also features the ads.

To make the service more advantageous for advertisers, AdWords has integrated with Google Analytics. Google Analytics informs advertisers information such as the channels to which online visitors located their ads and the manner they react and interact with the site. The service enables merchants gain more visitors to their pages. Google Analytics also monitors the activities of merchants that are not related to AdWords, without any charge at all. With Analytics, one can create marketing campaigns that are target-centered and ROI-driven.

The initial announcement that Google is offering this service alongside AdWords has caused a considerable buzz among users. Advertisers have been on their toes deciding whether or not to avail of the new product. A lot of users have started to investigate what sets Google Analytics apart from other analytics companies such as WebTrends and Coremetrics. The tool got so in demand that Google has to temporarily stop interested parties from registering. By the time they decided to do so, over 200,000 accounts have been created.

The service is free for those sites that attract 5 million or less page views. For those sites that garner more views, it is necessary to register for a Google AdWords account. Registration is fast, it takes about only seven minutes to do so (less if the advertiser already has a Gmail email account.) The Help option is functional enough, and the system is available in multiple languages. Plus, Google placed importance in protecting the corporate data of each account, knowing that data regarding web analytics is extremely delicate.

Google Analytics became so popular in its initial launch due to several reasons: First, the fact that Google, a cyberspace giant, is offering it for free. Costs only occurs when the page starts to attract more than 5 million page views. The service is highly functional and has good features, which are more advanced than other analytics tools. Operations like Javascript and Flash events, PDF downloads can be tracked. Though there are doubts that Google will gain advantage from their offer to monitor outside ventures of the merchants, the company stresses otherwise.

Admittedly, some problems came up for Google due to the immense popularity of the service. It took almost a whole day or more for some data to load into the interface of Google Analytics, in fact some data takes more. There are also some difficulties with support infrastructure.

For those who are considering availing of the service, there are some possible concerns that need to be considered, that stems from it being a live or tag-based reporting software. The main issue with tools such as Google Analytics is that downloaded data like audio and video files and PDF may not thoroughly monitored.

Google Analytics is one channel for Google to take care of their advertisers and any other marketer who wishes to make good quality material on the web. The service is capable of delivering high-end web analytics to advertisers, and its integration with AdWords provides timesaving benefits.

by Tony Mark

Making Money with Google Adwords

When talking about the Internet as a legitimate place for trade and commerce, one can’t help but speculate the costs a company runs in advertising campaigns in hopes of building a viable online market.

However, Google, Inc., the company behind the runaway success search engines, outdid itself when it launched its two-fold advertising programs, Google Adwords and Google Adsense. In essence, these two advertising programs allows for both advertisers and websites that host advertisements to make money with usage.

What is Google Adwords?

Google Adwords is the advertising program devised by Google on the basis of a Pay-Per-Click system. Under the Pay-Per-Click (PPC) system, an advertiser only pays for his or her ad placement when a searcher comes upon his or her ad and actually clicks on the link, regardless of sale or purchase. This means that the advertisement virtually runs continuously on various websites at the cost only of the number of people who visit their site! This removes the exorbitant fees other commercial websites would put upon an advertiser when he or she wishes to put up an ad there, even if he or she generates no traffic at all from that ad placement.

How does Google Adwords work?

What advertisers do when signing up for Google Adwords is also designing a textual advertisement of the product or service they are offering. They also submit a list of relevant keywords to the service or product they offer. These advertisements will appear on the right-hand side of a Google page.



However, one may have guessed that the huge volume of businesses under various categories may indeed end up with similar keywords in mind for submission in Google Adwords. In determining which company gets which keywords, Google Adwords devised a bidding system for keywords alongside a content relevancy system.

In the bidding system, advertisers bid and compete for advertisers. Auctioning off keywords usually start at around 5 cents, and it is through this system that various advertisers try to outbid their competition. However, owing to the fact that this may seem as though relevance and advertising placements are completely based on an advertiser buying his or her place, Google Adwords also takes into consideration through an automated computer system the relevance of the content of the website to the keywords submitted to the system.

How does Google Adwords look like after all this work?

The Google ad appears usually on the right-hand side of the page that’s signed up to host various Google Adwords advertisements. The company’s advertisement will appear only when the keywords under which it ad was listed was directly searched for by the web searcher. Again, payment for the advertisement placement only happens once the searcher clicks on the ad.

How can one minimize the costs of the Pay-Per-Click (PPC) system while maximizing profits from sales and purchases?

Google Adwords, unfortunately, is not a no-brainer earning system for a company advertising products or services. It requires a little bit more common sense; after all, it is of interest to minimize still the costs of the Pay-Per-Click system. If searchers keep clicking on ads without these clicks turning into tangible purchases, a company would end up paying more to Google than receiving profits from the traffic brought in to the website.

Simply put, minimizing PPC system costs will only happen if the more serious buyers are the ones clicking the advertisements put up on Google Adwords.

The first step into making this scenario happen is by not being in the top portion of the preferred keywords. While indeed, being on the top three of the most preferred links would generate more clicks than placing lower in the ranks, it would also mean inviting the clicks of a variety of searchers,the interested buyers, the curious searchers, the leisurely searchers not really looking for anything in particular, and the searchers completely clueless about what they are looking for and would keep on just clicking on to find out more.

Obviously, without targeting the people clicking on the advertisements, the PPC system costs will add up, without necessarily meaning purchases.

However, by being in the latter portion of the list, there is a greater propensity that the traffic being generated comprises those searchers who are seriously seeking to purchase a product or service. Even being on the second page of the search page may not be a bad thing; after all, these are the search pages found only by those who are seriously out to buy a product, and are those accessed by usually the more informed and intelligent buyers.

Moreover, sales will be greatly maximized by increasing relevance of content in the website and keeping all the links alive. By having more relevant and targeted content, a company avoids having its advertisements being clicked by people who get confused as to what the advertisement really is for. Live links keep assuring relevant traffic flows into the site, and even the continued featuring of the advertisement on other pages.

At the end of the day, Google Adwords is a viable tool in order to increase traffic to one’s e-business if used in the most efficient way possible. By minimizing irrelevant clicks and instead targeting those who are truly looking to purchase a product or service, a company can best assure the profits they collect would be much greater than the costs they have to pay for each click on their Google Ad.

by : Tony Mark

Building a Successful Web Directory

Building and maintaining a web directory can be a difficult task and time consuming. I will cover a few ways that you can optimize your directory and get the most out of your web directory. The promotion for a web directory has also changed now that Google has stopped paid links.

This article will be most useful for someone thinking about starting a web directory and has not yet established one. When starting a web directory you will first need to buy a domain, do some research for a domain. Generally its best to buy domains with the keyword in it, but seeing as there are so many domains already bought with the keyword directory in it, this may be hard. Its best to have an idea or template that you want to put up on your web directory before you even open it. It is well worth the money if you purchase a custom template for your directory.

Once you have a domain and a template you will need to figure out what type of directory it will be… the most popular directories now are probably PHP. They have some free versions of PHPlinkdirectory. Promotion is the key to your web directory, this will make a big difference. Start off submitting your directory to as many web directories that you can find to get more backlinks. You can even take it a step further and write some articles and submit them to article directories. Socializing on forums and submitting your site to Directory Critic will also result in a good amount of traffic.


Before Google penalized paid links, buying and selling links for directories were a popular way to promote your site, this can still be done on high PR directories but no-follow will be turned on and you will only receive traffic from this. Another good way to promote your directory is get a banner made and ask other directories if they will put up your banner on their site, but most likely you will have to pay a fee per month for this.

Running a web directory can be time consuming and frustrating because most people who run them will not see much income. Adsense isn’t a great way to make money with directories because most people that go to directories are only there to submit their website. One alternative to making money with your directory is by selling advertising space, for example this could be a banner or just simple text. But remember you have to put no-follow on or otherwise you will be penalized by Google if this is caught. In the early stages of your directory it will be very hard to make money, the best thing to do is avoid banners or ads for the first 4-6 months until you have made your directory a name in the community.

Once you get a PR3 or PR4 on your directory this is when you will most likely start to see some money being made, whether it is from featured links or selling banner space to other sites. You can set a per month fee for the banner space. Another advantage of having a web directory is utilizing the email templates that are sent out to users who submit their site to your directory. You can use the template to promote other sites you may have or even a friend’s site. One of the biggest make and breaks for a directory is the way you edit the links that are submitted to your directory. This is very important that you must review every link that is submitted to the right category and use correct English and grammar in their titles and descriptions. It’s also a good idea to check the page that is being submitted to make sure it’s appropriate for your directory. This may be time consuming but it will ensure only quality sites will be listed in your directory.

by Todd Daon

Are Still Keywords Beneficial to our Seo Rankings ?

Keywords are intrinsically related to search terms and they are those words and phrases that people enter into a search engine to find specific information. Most people enter 2 to 5-word phrases in Google to find what they are looking for. Google in turn analyzes all pages in its index and lists the pages which contain those search terms. Each website usually contains one or two keywords that are repeated more often than others throughout the site. These keywords dictate the “theme” of a website.

How well you can define the theme of your site, and how well you can optimize the use of keywords that comprise the theme of your site, will greatly influence your ranking with Google. This concept is fulfilled by the understanding of the Latent Semantic Indexing, that compells us to think via large phrases and no more per keywords.

In the context of the Web, a keyword is a term that a person enters into a search engine to find specific information. Most people enter search phrases that consists of between two and five words. Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords, but they all generally mean the same thing.

Google determines the most relevant web pages based on a hypertext search and analysis of your site and of other sites that contain links to your site. Specifically, Google looks to see if the text of a link (the clickable portion) that points to your site, the title of the linking page, and other content on the linking page, also contain your keywords.

The more web pages that link to your site, the more important Google thinks your site is and hence the higher your PageRank value can be. Moreover, it is the quality, as well as the quantity, of links that matter - not all links are valued the same. However, keep in mind that PageRank is but a single (albeit important) factor used in ranking. Sites that are highly optimized for particular keywords can outrank sites that are less optimized but have higher PageRank values.

Search Engine Marketing Vs. Search Engine Optimization

You can perform all of the Search Engine Optimization tasks yourself to create web pages that deliver good search engine result page performance in conjunction with Pay-Per-Click advertising to bring website visitors to you successfully if you these search engine strategies where they work best.

Here is how the two methods compare:

SEO brings your website visitors at a low cost, because you are relying on the organic structure of the search engines for your traffic.
Bringing visitors to your site with PPC advertising is expensive primarily because of the competition in the marketplace, the bid for a popular keyword can be as much as $5.00 a click.

SEO results can take 6 weeks or more to see, depending on the schedule of the search engine robot and whether it has visited your site before, this could range from 2 to 8 weeks.

PPC provides results in 2 to 4 weeks, once you set up your campaign and pay the fee, your listing will begin getting clicks.

PPC works best for specific campaigns such as holiday promotions, or any special situation where you want to get immediate visitors. SEO works best for long term visitor traffic.

SEO cannot guarantee ranking, with PPC you can be certain of the ranking.
PPC is the best way to launch a new site with specific keywords, it brings immediate attention to your site and used in combination with SEO is the best way to bring consistent attention to your site after launch.

Increase your Websites Visibility From the Search Engines Through SEO

Optimizing your site is one way of gaining traffics from the search engines. To have your site optimized for the search engines means to attempt to have your site appear in the top of the search engine results pages whenever a specific keyword is typed into the search box. It is important to realize that search engines are trying to provide their users with the most relevant sites for any particular query. We need to remember that the quality and the content of a sites plays a big role on how you can rank your site in the first page of the search engines.
Theres a lot of strategies/ techniques we can use for us to achieved this includes optimizing meta tags where in you have to think of the right description and targeted keywords that you're going to use by checking the density and prominence, analyzing the website contents, creating blogs which provides additional information for your sites, creating (sitemaps, .htacess, robot.txt), link building which includes Article Submission, Directory Submission, Online Groups Submission, Classified/Ads Posting and Forum posting. Link Exchange to relevant sites is ideal to begin the process of a link campaign and an essential variable in attaining high rankings. It can be done in 3 ways(1 way, 3 way and reciprocal linking). Through these strategies, you can rank highly from the search engines and take your organization to the next level of success. And always remember that be consistent, with constant shifts in algorithms daily, make sure your website is not omitted from ranking competitively.
Just having a well-optimized website is not sufficient to achieve success. It is necessary for an authority to recognize the feat officially, or else the achievement will be worthless. Therefore, in case of online business, the achievements of a website must be recognized by the search engines. This field of marketing online never rests, much like your competition. SEO is a constant evolving technology that keeps even the season pros on their heels. It was not too many years ago that search engine optimization and submission were considered fairly easy. Those days are far, far behind us.
So why worry so much about SEO and is it really that important? Yes, SEO is important and here is why. The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site.There are many SEO Firms which link to your website from link farms or from websites with hundreds of links on the same page which does not help you, but we SEO-Solutions.net, provide you quality links rather than offering you many bad links which can also get your website's penalized in the Search Engines. You can check out our found main SEO Packages which can help you gain the best rankings and you can plan your SEO Campaigns based on your budgets. Our company offers SEO Services which includes:
Search Engine Optimization Services
Content Opy Writing Services
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We at SEO-Solutions.net provide you Seo Services which can help you gain permanent Backlinks, Search Engines rankings boost which can help you gain more free traffic which comes from the search engines.You can pay many dollars for advertising on search engines via Google Adwords, MSN Adcenter & Yahoo publisher network, but if you get a better SERP. your website get free traffic and your company can save a lot of money advertising every month.

Online PR and Search Engine Optimisation

Traditional PR is about getting your information to be seen where you want it. That would have generally meant in a magazine or newspaper, perhaps outside the right event or location or even within an opinion article. You generally start by getting to know who the editor of the publication your target audience reads is, sending them something of interest or influencing them enough so that they are inclined to publish your information. Ok, there is a lot more to PR than this, as I'm sure many of my friends that work in the industry will be wailing as they read this blog entry, but thats the fundamentals.

Online PR is much the same, except its done online. Instead of key publications and locations, you're looking for the key websites, blogs, social networking/ bookmarking sites to get your message across. At the end of the day you are just looking to influence the influencer's to get your message out there.

So how do you start? Well say you have a news story you think is of great interest and you want the world to know. How do you get it out there? There are a few routes you can take in areas we cover elsewhere on this site; You can optimise your release so it gets picked up and ranked in the search engines. You can use Pay Per Click to make sure that your news article appears for certain search terms. But what else can you do?

Firstly you need to identify where people that would be interested in your news will be looking. What are the key blogs that your target audience may read? How about discussion forums and communities they may be a member of? What will they be searching on when you think your story will be relevant? This key identification stage is massively important. You need to work out where you target audience is reading and engaging online and then you need to get yourself in that space. You can use your search engine of choice to see what the key sites are for your key search terms. You can also use tools like Googles Blog search and Ask to see what the key blogs are. Have a look at the Online PR Resources page to see some key tools and brief descriptions of what they can do for you.

A fair bit of creative thinking is needed to work out how you can get yourself into the blog, newsite, etc that you need to target. Influencing bloggers is generally a matter of ego. Essential the popular bloggers are freelance journalists (weather they think of themselves that way or not) so the normal rules apply. Flattery will get you everywhere and bribery will get you further! Corporate gifts, events and invitations to press events can really help you get to know and influence your key bloggers. We all love a complement and anything that drives more traffic to a blog will keep a blogger happy.

News and community sites are different. You need to provide something of value to the audience and a plain old news item may not be what they are interested in. What content can you provide to interest the audience and how can you get your news into that content? A great example is Sony's approach to releasing its Bravia ads online, publishing excerts and info on there creation online in various forums and blogs.

Don't pretend to be somebody else when you're using a discussion forum or community site and then recommend yourself - this will more often than not end in disaster as you are outed and flamed to death! Engage in discussion forums, allow your input to demonstrate your knowledge and the value of your input. You can then happily poit people at an article of interest if you make it clear that its related to your company.

As well as getting your information into the right places you also need to monitor the impact of your efforts and see what else is being said about your business or story. You will need to look at your own website as well as the places that you are being discussed or have published your story. There are various tools that can help you with this such as Google Analytics, Google Alerts and Technorati and these can be found on the Online PR Resources page.

Online PR can be a thorny issue because as well as being highly effective and it can be highly dangerous. Because bloggers tend to comment on each others blogs, one story can very quickly explode into a very big deal. A story gets written, it gets commented on and picked up in various other blogs and suddenly it getting commented on and the whole thing can mushroom. This quite often happens with negative news and there are a lot of examples of this that have had very severe financial impacts on the companies being discussed.

Apply felt this first hand when the iPod Nano was released. Sales where going well and Apple was happy. People loved the product and tens of thousands were being shipped across the world. Then something drastic started to happen. A few people in discussion forums mentioned that when they were out and about they had manged to scratch the screen of there Ipod very easily and it was now ruined. After a few comments come hundreds of "me too's" and it very quickly surfaced there was a flaw in the design. This happened so quickly and so massively that it was on International TV within about 48 hours and sales ground to a halt. Sony took too long to respond because the news had flared up so quickly where they weren't looking. A tough way to learn a very serious lesson but a very good example of what can go wrong when your not looking!

Online PR offers many opportunities and just as many pitfalls. You need to be creative, target carefully and above all be honest and open.

Blogging to Grow Your MLM Business

If you're looking for creative ways to generate interest in your MLM business, avoid wasting your money paying for leads and jump on the back of the latest hot trend - blogging.

One of the most significant communication trends right now is 'blogging'. For those that aren't familiar with a 'weblog' or 'blog' for short, it is simply an online message board where you can write your thoughts, ideas or opinions on any topic. By its very nature, as a place for like-minded people to share their opinions, a blog is a powerful tool for all entrepreneurs.

This article is designed to give the Network Marketer techniques to improve their networking, and ultimately grow their MLM business.

Remember, you are in the relationship building business, not the 'sales' business so any way that you can improve the way you communicate and network will give you a greater chance of building your business. A blog is a powerful communications tool and it is extremely suitable for social and business networks, like MLM. The other great benefit of having your own blog is that it establishes you as an authority in your field and can give you loads of credibility, which is great for Network Marketing.

So you've decided that you want to give blogging a go, so the first question you may have is, "how do I get started?"� Lucky for us not-so-tech-savvy entrepreneurs, setting up your own blog is relatively easy and quick. There are a number of online sites that will provide you with all the resources you need to start your own blog. The best part is that it can all be done for free! I have used both www.blogger.com and www.wordpress.com and comfortably recommend both of them.



Listed below is a quick action plan for establishing your blog and how to market yourself and your business opportunity:

* Sign up for a free blog on one of the above websites. I now use www.blogger.com and have found it easy to use. You don't even need to have your own website.

* Decide on a theme. I recommend something as simple as your journey as a home based business entrepreneur. You can share both your business successes and challenges. Include useful tips and tricks that you have used in your business.

* If you are concerned about what to write about, just start brainstorming ideas with your team and you will find the list of topics are endless.

* Make the information interesting to the reader, and even add humor wherever possible.

* Add some content over a few weeks, including a couple of core articles along with short conversational, journal style entries.

* Send out the links to everyone in your downline and selected people in your upline. With this type of initial audience, you will find blogging a great way to share information and techniques amongst team members.

* Encourage your team to post comments on the blog and provide feedback to you about the content and usefulness of the blog. Make adjustments as required.

* Once you are happy with the character and theme of your blog, submit it to a number of blog directories (simply search on the term "blog directory" and you should find plenty!).

* Become the distributor of the latest news and offerings from your company.

* Use alternate techniques like a video post. Simply record yourself with your computers webcam or digital camera and post away! Alternatively, you can take a video of interest from places like Youtube.com and place them in your blog. This will give your readers a great multimedia experience and reasons to keep visiting your blog.

* Tip: I recommend that you do not try to sell your business opportunity on the blog. Build a relationship first and then you may be able to ask for expressions of interest.

* Tip: You can refer network marketers from other companies to your blog to help them grow their business. When they see how helpful you are, they may even be encouraged to join your organization.

* Consider using Google Adsense on your blog as an easy income source.

* Be seen as the expert on the latest social networking technology (have you tried conference calls with www.skype.com yet? Watch out for a future article on this hot, free, communications method).

It's important to keep up with technology and the latest trends, and blogging is a great way you can really take the lead and get ahead of the game. Being a leader means stepping up and providing a strong community amongst your team through the sharing of information. With a blog, you may find yourself being the entrepreneur that keen prospects want to get to know and be around. You are a leader and people want to be around leaders that provide them a better vision of the future. This will mean great success for you.

Looking at other ways to supercharge your MLM business? I recently gathered together 5 Superstars for a special MLM training seminar. Just follow the links below to find out more.

How To Stop Information Overload

Here are some tips to stop information overload:

Stop visiting forums and reading threads. 95% of the threads are written by inexperienced people - who have no clue what they are talking about. Freedom of speech is very overvalued these days. Everyone seems to have an opinion and everyone wants to express it. Stop reading those useless threads. They are keeping you back. If you keep reading them, you are stealing money from yourself and the people you love. Only read them for entertainment value and only if you have already done the tasks that build your business for the day.

Stop buying every new ebook that comes out - except if it analyses something that is already part of your game plan. For example, if you are using Pay Per Click extensively and you see a new guide on Google Adwords that comes out, you may want to check that out. But don't buy every new "make money" product just because it's out there. People have been making money for decades without the "new" ebooks that come out all the time. Every time you really feel like buying a new ebook, WAIT for 2-3 days and THEN consider buying it. Many purchases you make are "impulse" purchases and do not really solve a problem you have...

Unsubscribe from all the free newsletters that you are not reading or that you get no value out of it. More isn't better.

Discontinue your membership to paid sites that you don't use or that you get no value out of.

Get a personality of your own and stop doing things because everyone else seems to be doing it. Most of them are not making a dime. Why would you want to copy them? If you hear of "mass hysteria" of people buying a specific product, it doesn't necessarily mean you should buy it as well. Wake up. Start thinking for yourself. Otherwise, you are at the mercy of others.



Stop using 10 different complicated techniques. Choose one traffic method, distil it down to its simplest steps, master it and then use it massively. Stop jumping from project to project and opportunity to opportunity. If you have an opportunistic mindset, you will get the results that most "opportunists" get. You'll be poor.

Create a site. After you have it rolling, DON'T start another site. Instead, add more backend offers to that first site. People who are subscribers and customers of yours trust you and you can make money on some pretty high-end products just by sending an email. Forget about starting another "campaign" and then trying to warm up new people in a new market all over again and trying to make money by selling a $29.95 ebook that pays you 50% commissions.

Here's another great trick you can use: Create a text file (Notepad, Word etc...) and create the "perfect" money-making system based on your current knowledge. This file may have some sections like: Finding a market, creating a product, driving traffic to the site, tips on time management, personal development stuff etc... Then, every time you read a new ebook or watch a new DVD, or read a good article or a forum post, note down the new knowledge it provides you with at the appropriate section of your text file. That way, you won't have to go through the main product again. Before you know it, you will have a "super ebook" with all the good stuff that you find useful. Then you can refer to this ebook every time you need inspiration or reminders on a specific part of the process.

A note about "ideas": Ideas are neutral. They are not necessarily something "good." Most people have been actually HURT by ideas. Ideas themselves mean jack crap. I can sell you all my ideas for a buck a piece and I would be a millionaire. You need to get an idea and then test THAT idea and focus on THAT idea. You have another idea shortly after you start the first one? Then note the new idea down. You will get to it AFTER you have worked with the first idea...

Here is Why You Need To Use Landing Pages

All the products that you want to sell online are ready. You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site. Your mind is now set to being the next most successful online businessman. But is there anything else that you might have forgotten to prepare? Maybe none. But how about your landing pages? Are they all set for your business?

Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website. Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site. Some online businessmen would even use the homepage of their websites as the landing page for their ads. Are these businessmen making a big mistake? Or should you follow their method in creating landing pages for their ads?

Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites. But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads. Why? Here are a few reasons why you need to use landing pages for your web ads. And take note, it would do you a lot better if you create a great landing page than a so-so one.


Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program through conversions�"that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program. Also, the more visitors that your affiliates have directed to your site, the larger would your expense be. And the only way that you can recover from these expenses is through conversions.

Now, you sure won't get any conversion if you have posted an ad on your affiliate's site without an actual landing page for the potential customer to be redirected into. It's just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Reason no. 2: Other web pages may just not be enough.

Many people make the mistake of making their website's homepage as the landing page for their ads. The same is true for those who make use of other pages like a "contact us" page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned. If you want to be successful in an affiliate program, we're sure that you don't want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is also important that the landing page can induce your visitor to take action�"that is to purchase your product or at least provide leads for potential customers.

Final Word

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you'll end up paying too much without getting anything in return. So if you still don't have a landing page for your ads, you better start creating one now. And don't get us wrong; it isn't enough for you to have just a landing page�"it should be a great landing page!