10 Adsense Tips For Maximum Click-Through Rates.

1) You should make your Adsense ads look as a part of your web page. They shouldn't look like an Ad. People are negative to advertising. They search the internet for content not ads. Especially for Banners - they have a less of 0.5% response. Their days are over. Imagine if you have an Adsense ad looking like the typical Banner with different colors. It will not be profitable.

2) Text ads are better than image ads. Like before, people are more responsive to text than images. In a way it is considered as a part of the online document and is more clickable.

3) No Border ads. One of the best tricks is to erase the borders of Adsense ads and make them, again, having the same color with your website's background.

4) No other advertisements. The first reason is to be legitimate according to Google's Rules and the second more practical reason is that you do not want to distract your visitor's attention and go somewhere else without clicking your Adsense ads.


5) Placement. Even if you have the best Ad, people will not respond if they don't see it instantly. The best place to see the ad is the top of your web page and the next is aside your document's text. Visitors will click it more frequently since it will look like your text.

6) Traffic. Try to use legitimate ways of traffic. Some people use Google Adwords and other Pay-per-click search engines. The problem here is to search very carefully for the right niche and keywords in order to make your campaigns profitable. Other ways are link popularity techniques like link exchange directories, software or even mass blog submission techniques. Don't use link farms and classifieds for that, because the search engine's algorithms are extremely clever and they will ban your listings.

7) Do not rely on one website. Yes, you can make money with one website but try to make as more as possible.

8) Relevant content is King. Articles are one of the best tactics to create huge websites that will be crawled by search engine's robots. Don't forget search engines exist to provide relevant content at first. One excellent resource to automate your article directory procedure is http://www.articleequalizer. com .You can create an article database in minutes which otherwise is time consuming and it would take you a week!

9) Use site maps. Google's site maps visit your site and crawl it much sooner that any other submission process. More information is here: http://www.google. com/webmasters/sitemaps

10) Relevant ads. It's one of the most important factors for Adsense success. If the internet user can't find a relevant ad in your page, he or she won't click the ad. Would you act differently? So it's critical to create relevant resource for your web page. In order to do that, you must do the following steps.

by Christos Varsamis

Hidden Secret to Increase Adsense Revenue - Your Newsletter

So many web site owners miss the easiest and best opportunity to increase sales. In a rush to put up as many sites as possible in the vain hopes of generating Adsense revenue, they miss the opportunity to increase sales by not having a newsletter.

Far too many sites are being created with poor content, leaving visitors to continue wandering from site to site looking for good, solid, knowledgeable content.

If you have good content, you likely have some expertise that your visitors will want know more about. Why not set up a newsletter so you can share your expertise with others, and increase your adsense revenue at the same time?

If you are worried that you're not a writer, you're not alone. Just think of it as writing a quick note to a friend. You are sharing some information with a friend of yours. Your subscribers are like your friends.

Its key to now provide your "friends" with some valuable content. Since you are likely passionate about your field of expertise, your enthusiasm will come out, and your subscribers will be motivated. As an expert in your field, you can provide your newsletter subscribers with information that they can use. How do you increase your adsense revenue with this opportunity?


Give them a teaser! By giving them a paragraph or two, and then leading them to your web site, you can get them interested in more information, which your advertisers may be able to provide for them. If they are motivated by your valuable content, they will click on the ads, thus

increasing your adsense revenue.

If you have a list of the top paying keywords (http://www.adsenseheaven.com or http://www.adsensepayday.com are two that we use), you can easily find words that you can use for your site. Create sticky content that is optimized around these top paying keywords, and both you and your visitor can benefit. Your visitor gets useful content, and you can increase your Adsense revenue. A win / win.

Another opportunity that your subscribers can provide you is an outlet to sell affiliate products. As an expert in your field, your subscribers will follow your suggestions. This provides an excellent opportunity to increase your affiliate sales.

This opportunity comes with a responsibility though to your subscribers.

If you develop a relationship with your subscribers, you will build on your credibility and trust. One of the biggest complaints of most people surfing the internet is the question of integrity and trust of the information they have in front of them. If you can develop that trust, and keep that trust, your subscribers stay with you.

Its very easy to betray that trust. Once you do, they are gone, and so is your opportunity.

How can you lose this trust so easily? If your subscribers feel that you are pushing products on them, instead of helping them, they will unsubscribe. If the information that you are providing is not valued to the subscriber, they will unsubscribe.

Your subscribers have entered into a relationship with you based on trust. If you treat that relationship with trust, you'll find that your subscribers are more

by Christopher Smith

Google AdSense - A Massive And Passive Income?

You may have seen "sponsored by Gooooogle" on many websites that you've looked at. This is Google AdSense - a simple way for website owners to display Google Ads on their website and earn money for each advert clicked on. Ads are targetted to the content of the page they are displayed on, so visitors to your page are more likely to want to follow those adverts. You can also use Google Search linked into Adsense on your site, so when a visitor carries out a search, search-related ads are also shown.

Obviously the best way to make money from AdSense is to have a site with lots of content. And you're looking at the best method right now! Free reprint article directories such as this one are a fantastic source of fresh content for your website, and simple to insert. Just a few articles a week soon builds up into a huge targetted-content website.

Advantages:

(1) Adverts are targetted to each page so you know the adverts will be related to your content.

(2) You make money per advert clicked on.


(3) Anyone with a website of "reasonable content" can join the AdSense Program.

(4) Google gives you the code and plenty of customisation options (ad sizes and colours), making it really easy to put AdSense on your website.

(5) Free to generate new content - just leave the resource boxes hyperlinked and intact.

Disadvantages:

(1) You can only prevent adverts from specific websites from being displayed - not prevent a category from showing. If you want to eliminate competitors, or have a medical advice site, manually removing each competitor or "miracle cure" website can be a time-consuming and ongoing problem.

(2) Do not get involved in click fraud - once Google has identified you as a perpetrator, you will never be a friend of Google again!

by Emma Kalson

How You Can Make Serious Money Self-publishing With Adsense

Some folks may think that self-publishing began with the invention of the PC (personal computer) and others may be convinced that it has really taken off with the arrival of Adsense.

It is important to understand what self-publishing is and its enormous potential to fully appreciate and indeed take advantage of Adsense. Actually self-publishing (the act of producing and marketing your own writing) is as old as America. It is an American tradition that is very much part and parcel of the American dream. Ben Franklin was one of the first Americans to self-publish and many others have followed since. Mark Twain's Huckleberry Finn was self-published. As was Ulysses, Lady Chatterley's Lover and the Tarzan series amongst a host of other popular classics that would never have existed without the authors ignoring publisher's rejection lips and taking the bold step of publishing their own work.

There are thousands of other examples from recent times that we can mention here but the point is that a few important developments in recent times have only helped to fuel the power of self-publishing but did not trigger off this revolution. The personal computer put a very powerful publishing tool on the desktop for the first time allowing the easy setting of type and design for publishers at a tiny fraction of what is cost previously.


Then the World Wide Web came along and proved to be many wonderful things to a self-publisher. They could use it to promote their work and sell millions of copies of their self-published work all over the world. Suddenly there was no niche that was too small to be viable. Then the Internet could also be used to publish online at a cost that was very close to zero.

Still, as wonderful and revolutionary as these developments were, none of them comes anywhere near what Google Adsense has done for self-publishers world-wide. Understanding this will open your eyes and enable you to fully cash in using Adsense as an key part of your online self-publishing efforts.

With Adsense, Traffic Does Not Matter In Online Self-publishing, As Much As Relevance And The Right Well-paying Keywords

I often wonder if those guys at Google fully understood the impact of what they were doing when they decided to open Adsense for smaller sites and blogs with very little traffic. Sure, they must have done it knowing that it would have an impact on their bottom line, but did they know that it would start an online revolution with far-reaching effects and impact? I doubt it.

You will already be aware of the fact that thousands of online concepts were dead in the water as far as making a profit online and this situation has been changed dramatically by Adsense.

Now anybody with a site online can apply to Adsense to carry their ads and within no time, the new revenue stream will be putting money into their pockets. You will of course need to do a lot of work to get to use the highest-paying keywords for every content written for your site. But the really exciting bit for online self-publishers is the fact that even a few visitors every day, clicking on high-paying Adsense ads will earn them lots of cash.

But let's be extremely careful here because Adsense rules do not encourage folks to start web sites or blogs with the sole intention of making money from Adsense ads. And if truth be told, anybody who does this is leaving a lot of easy money on the table.

Why It Is Important To Combine Adsense With Other Profit Centers In Self-Publishing

What Adsense has done, is introduce a revenue stream that helps a site focus more closely on its niche subject, and actually sets it up for success.

Author : Christopher Kyalo

The Google AdSense program is like finding money in the street.

Kids in High School are making thousands of dollars a month with Adsense... Housewives, Retiree's, Mom and Pop's who've never made a dime on the Internet have created full time incomes by simply placing AdSense Ads on their web site or blog.

Then you have the "Super AdSense" earners. We have all heard of them... the Elite few who are on track to make half a million dollars a year or more promoting AdSense sites.

Do not be mistaken though... these people are not building like your Mom and Pop's do. They have systems in place that create sites for them... people who build sites for them... they have outsourced and automated many of the tedious tasks such as posting to blogs and searching for keywords.

While most people cannot emulate everything these Super AdSense earners do... many of them you can.

Here are 7 Required Steps you can implement today to copy their success.

1) Starting today... treat your AdSense business like it is a REAL business and track what you do.

Begin tracking what you are doing that works... as well as what you are doing that does not work. This will keep you from making the same mistakes over and over, and you can repeat the steps that have worked in the past. As simple as this step seems... most people do not know the reason(s) to their success or failure.


2) Utilize the latest tools and software available.

The Super AdSense earners are not any smarter than your average person. I know many people think they are... but for the most part, they are regular non techie people.

They are smarter in one respect though... they use the latest tools available to them to automate most of the tasks involved with researching and creating sites. They use the latest keyword, site creation and search engine optimization tools available. The tools they use are their secret weapons.

3) Quit chasing the Mega Dollar keywords.

You cannot compete with the search engine experts who create sites for the $80 payout keywords. You may get lucky every now and then... but in the long run, you are better off building sites for the low to mid range payout keywords. The competition is less, and your chance of success is much higher over the long term.

4) Choose broad niches and break it down.

Choose a broad subject as your main theme (lets use computers for an example). From there... break it down into as many sub niches as possible.

Using Computers as the example... you could build sub niches/sites like laptop computers, computer hard drives, computer keyboards, etc, etc. You could literally build hundreds of sites around one major theme and stay totally focused. Once you have exhausted every possible sub niche of that major theme... choose another main theme and repeat the process.

5) KISS

Keep your sites easy to navigate and forget the fancy graphics that distract your visitors attention. Unless you are just building AdSense sites for the fun of it and to impress your friends... the purpose of having the site is to have people click on one of the ads, right? Then keep the site layout simple... dump the scrolling banners, dancing chickens and colored scroll bars... they are distractions.

6) What is the purpose of your web site?

Your web site cannot be everything to everybody. If you have a full fledged ecommerce site, with products for sale... links to other products, it is not a good site for AdSense. If the primary focus of the site is to sell products... let it do that.

Do not distract or confuse your visitor with to many options or choices. The best AdSense sites are AdSense only content sites that sell nothing. They are sites that "Tell"... not "Sell."

7) Be consistent.

This is not one of those deals where you build one site and you are done. Refer back to Step #4. You must continuously build in order to be successful.

Think of it as planting a crop that you will harvest in a month or two, and the sites you build are seeds. Once the seeds have grown and matured... you will reap the harvest. The more seeds you plant... the larger the harvest.

To sum it up... utilize the tools available to automate as much of the process of building sites - doing research and building keyword lists as you can. This alone will help keep you organized and on track. Be consistent in building... treat it like the business it is and you will reap the rewards of your harvest.

By : Andrew Daum

Multilingual SEO for global markets Part 2

In part 1, we looked at keyword research in foreign languages, such as German, French, Spanish and Italian. In part 2, we will look at the on-page optimization...or what to do with that keyword research.

Actually, the on-page optimization is easy. Just place your search terms in all the right places. Of course, it is not quite that simple.

For instance, German nouns like to merge into incredible conglomerates. An example of where I ran into this was at a "Netzwerk überwachung" website. Two major search terms were Netzwerküberwachung and Netzwerk überwachung. The first, conglomerate word is actually correct, but people search in funny ways, and the search engines don't generally recognize partial words. In English, a reference to "website monitoring service" would count as a reference for the search term "website monitoring". But the German equivalent, Überwachungsservice für Webseiten, would read literally in English as "monitoringservice for websites".

In other words, you might have to make the translator dance some fancy language steps to deliver a readable message that does not interfere with your search terms.

Multilingual search engine optimization also brings the question of accents. Use them. One well-respected SEO questioned the use of accents when it turned out that more people searched for Montreal than Montréal. Don't you believe it for a second. There simply were more English people searching without the accent, so leave the accents off your English site but keep them on your French, German, Italian or other sites.

There is one exception to the accents rule: if your market is very, um, shall we say "downscale". I think you know what I mean. There is a certain market in English that refuses to capitalize words or use punctuation. The equivalent market in German is unlikely to use an umlaut – you might have to optimize both with and without the accent.

What about file names. Many companies keep the same filenames when they create a translated site. So http://www.paramount-roll.com/services/process.asp becomes http://www.paramount-acero.com/services/process.asp , a mouthful in any language, but of no SEO help in the Spanish version. On the other hand, keeping the same file name helps the webmaster keep track of what all these otherwise "unintelligible" filenames are all about, without resorting to a wall covered in file name translation tables. This is not a simple decision to make.

One question that often comes up is where to house the translated site on a separate site, in a sub-domain or in a directory on the English site.

The general consensus is that it is preferable to give it its own domain with the appropriate country extension...which is easy for German or Italian, but which country do you choose for Spanish? Spain? Mexico? Argentina? The USA? And have you ever tried to apply for a .fr domain?

Second best is a sub-domain, which at least carries a semblance of being a separate site and allows some directories to consider it a home page for listing purposes (and you want those directory links).

Which brings me to my final point. Don't forget to build the links that are so important to your optimization. Good quality links. Relevant links, both in terms of topics and in terms of the search terms in the language of the site. There are fewer avenues to build links in French or Dutch than in English. Fortunately, you will need fewer links to get good French or Dutch search engine rankings.

Thinking about expanding your market into Europe, Latin America or the rest of Canada? Get your site translated and get it optimized for the multilingual search engine listings.

Author: David Leonhardt

Multilingual SEO for global markets Part 1

So you've translated your website into every language imaginable - German, Italian, Spanish, Dutch, French, Arabic, Portuguese and Chinese. What next?

Now you have to draw traffic to the newly translated sites. There are many ways to draw traffic, but the search engines are just as important in German or Spanish as they are in English.

Surprisingly, SEO in Spanish, French, English, German...or any Roman alphabet language is not that different. In this article, we will be dealing only with Roman alphabet languages.

The main thing is to be able to move around in the language...and if you are not fluent, make sure a translator cleans up any text edits without undoing the changes key to your multilingual SEO efforts.

Let's assume the original site is in English, the translation into French, for example, is already complete and you have a list of English search terms (keywords).

The first step is to identify equivalent French search terms. This might not give you the same number of search terms. For instance, if you start with the 10 search terms around the word "socks" (buy socks, buy socks online, glow-in-the-dark socks, etc.), you will most likely end up with twice as many search terms in French, as there are two common words for socks in French ("bas" and "chaussettes"). This might mean that you need to create additional landing pages for French search engine surfers.

Note: be wary of using official translations for keyword research. Your translator probably used the very best vocabulary and grammar possible, including words and conjugations that your target market might never even have heard of, let alone be searching for.

You can get ideas through free translation services - which absolutely butcher the language, so don't use them for translation, please! – that can give you some quick ideas to work with. Two such services I use for just such a purpose are Free Translation Dot Com and Free Translation at Paralink.

The next step, of course, is to find out which of the search terms are worth pursuing. Of course, you could try all of them, since it will take almost no effort to get top rankings for little searched French or Spanish terms. But you might also miss out on some related terms that are well-searched. Two pay-per-click search engines that offer search suggestion tools in a variety of languages are Overture and Miva (formerly Espotting).

The third step is to group the search terms together into natural groupings and assign each group to a page on the website, just as one would do in English, so that the terms that complement each other are grouped onto the same web page.

You see, it's really not that different from English, but you do have to be able to move through the other language. Please note: fluency is not required, but being able to understand what you read and come up with related search terms is required.

In part 2, we will look at the on-page optimization.

Author: David Leonhardt

Affordable SEO Rankings

Traffic is a must if any online business is to succeed. Your business can either pay for that traffic through advertising, ezines and other means... Or you can decide to go the SEO route and get all your traffic for free.

However in doing so there is first an outlay in costs to get your website highly ranked on all the major search engines. The more ranking you would like to obtain, on multiple pages, using multiple keywords/phrases, the more costly it will be to your business.

But the real question, is just how costly?.... And, if you go the D.I.Y SEO route, just how effective will it be and how much money will you save?

What is a reasonable cost or the average cost for employing an SEO company?

The problem with most SEO companies is the fact that they are literally charging a small fortune for a basic SEO campaigns which may include optimization of only a few web pages and ranking of just two to three keywords or phrases. How much for such a package.... anywhere from 2 to $4,000.

The current going rate for in house (internal) SEO work is anywhere between 40 to $60 per hour, with external rate, business to business sitting at roughly $100 per hour.

If you are a large company, these rates may be affordable but for most small businesses and solopreneurs, they are simply out of the question.

Even a large company may be better off handing their SEO tasks over to a capable employee who can learn the required skills and techniques and apply these when required. One or two people with such capabilities would not only save the company profits but would allow their business to adapt to new SEO products a lot faster than having to outsource.

What you are not being told be the SEO companies is that search engine ranking is really not that difficult to master... And the second point that maybe matters the most is that once you have high ranking for many selected keywords, just a little maintenance and tweaking can keep you there for a very long time. Even to the point that much SEO work can be outsourced at very low rates to experts in other countries which makes it even more affordable.

Without doubt, obtaining high rankings by doing it your self or handing it over to a major SEO is quite doable. With so many affordable SEO guides, memberships and software packages online today, it is really a wonder as to why many companies are yet to implement their own in-house SEO specialists using their current staff.

So, is this to say that learning all SEO techniques is simply a walk in the park, of course not. But any person with a reasonable ability in technical matters could have a large website on it's way to excellent ranking positions within as little as two weeks.

Unfortunately what most lack in SEO, is a clear and concise plan of action. Yes, many will learn the techniques and methods required but then fail to act or fail to implement the complete plan thus resulting in minimal outcomes. As with any marketing campaign, it must be implemented right through to the very last step, SEO is not different.

With the continuing improvement of search engines to supply more accurate results, search engine marketing will continue to grow and be in high demand.

The decision you have to make for your own business is....

Exactly how much income do you wish to take out of your own business pocket in using such services, or is there a better alternative by taking your SEO in house and increasing business profits continually, year after year?

Doorway pages are used to improve the ranking of web-pages in search results

Doorway Pages

Doorway pages are used to improve the ranking of web-pages in search results. The doorway page can be a keyword filled page primarily for the search engines. They are also known by the terms jump pages, portal pages, bridge pages, internet doorway pages, gateway pages and entry pages because the cloaking scripts in the doorway pages redirects the user to the content page that the search engine has missed.

Adult doorway is the technique of creating adult related keyword specific search engine cloaking pages, to redirect a user to an adult-content website through the search result link. Doorway domain is the technique of search engine optimizing with the creation of a fresh website with links and redirecting scripts to the content page. Powerful doorway page software and special doorway page script can produce multiple doorway pages.

The doorway pages employ techniques like doorway cloaking or page cloaking to redirect a visitor to the specific website. IP cloaking is the technique of showing the search engine spiders a keyword rich page and showing yet another content page to the users. The search engine cloaking prevents the search engine from seeing the real intended page. Cloaking software and cloaking script used in doorway pages are intelligent enough to flash different pages to search engines and users.

Doorway pages created by doorway wizard and the proper application of doorway cloaking techniques can act in favor of improved search engine rankings.

Doorway pages and/or your web-pages need to have to be search engine optimized to get maximum exposure. Now you need to learn about the various SEO techniques that successful webmasters employ to generate traffic to their sites.

Author: James Saunders

Long Tail Search Engine Optimization

What is long tail search engine optimization? And how will it help your internet business?

The theory is simple really. You can make just as much money or maybe more out of the less clicked keywords than the more popular keywords for your given product or service.

Although this may have not been feasible some years ago, with the advance in many keyword and analytical software programs, it is now possible.

So lets examine the theory a little more.

The premise is that by knowing many or even all of the keywords and phrases that bring in say 20 to 30 percent of your traffic, you can capitalize on this by meshing or organizing these keywords together which then leads to a snowball effect on the search engines and creates many more rankings.

As you build more and more of these keyword pages or blog postings, your incoming traffic will start to climb and within a given period of time, 50 or 60 percent of your traffic can be supplied through these many additional higher rankings or “long tail” optimized keywords and phrases.

Such a shift away from having to “compete” with many other websites in your business field does and will bring many benefits.

1. The option of removing the use of some advertising completely.
2. The option of minimizing some advertising and campaigns.
3. The option of scaling down search engine optimization campaigns.
4. Due to the expansion of keywords and phrases, the option to add additional and or up-sell products.
5. With more pages, the use or larger use of monetized advertising could be used. i.e. Google Adsense.

This is by far a minimum list of all the benefits that such a “long tail” campaign may bring however the main points being reduction in costs and increase in profits.

Combine this with the current low prices of placing new material online and the minimal fees required to have new content written in economically growing countries, you have a very cost effective marketing plan.

Lastly, one of the main focal points or benefits of such a campaign would be the major search engines themselves.

Constantly scrapping over high targeted keywords, is off course accepted by the search engines, as long as you always stay within their rules and requirements.

What the search engines do actually love… is on topic, keyword rich content pages and lots of them!

Submitting many of these “long tail" keyword pages will then lead to many first page rankings, thus helping your whole website via the downward flow of a higher ranking score. In turn, this helps all pages, even those that have a high level of competition and may have previously required search engine optimization.

At the end of the day, a very well thought out SEO marketing campaign is about utilizing all options available for maximum return. For your business, “long tail” search engine optimization may just be one of those options.

Author: Akash Kumar