Are Still Keywords Beneficial to our Seo Rankings ?

Keywords are intrinsically related to search terms and they are those words and phrases that people enter into a search engine to find specific information. Most people enter 2 to 5-word phrases in Google to find what they are looking for. Google in turn analyzes all pages in its index and lists the pages which contain those search terms. Each website usually contains one or two keywords that are repeated more often than others throughout the site. These keywords dictate the “theme” of a website.

How well you can define the theme of your site, and how well you can optimize the use of keywords that comprise the theme of your site, will greatly influence your ranking with Google. This concept is fulfilled by the understanding of the Latent Semantic Indexing, that compells us to think via large phrases and no more per keywords.

In the context of the Web, a keyword is a term that a person enters into a search engine to find specific information. Most people enter search phrases that consists of between two and five words. Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords, but they all generally mean the same thing.

Google determines the most relevant web pages based on a hypertext search and analysis of your site and of other sites that contain links to your site. Specifically, Google looks to see if the text of a link (the clickable portion) that points to your site, the title of the linking page, and other content on the linking page, also contain your keywords.

The more web pages that link to your site, the more important Google thinks your site is and hence the higher your PageRank value can be. Moreover, it is the quality, as well as the quantity, of links that matter - not all links are valued the same. However, keep in mind that PageRank is but a single (albeit important) factor used in ranking. Sites that are highly optimized for particular keywords can outrank sites that are less optimized but have higher PageRank values.