Search Engine Marketing Vs. Search Engine Optimization

You can perform all of the Search Engine Optimization tasks yourself to create web pages that deliver good search engine result page performance in conjunction with Pay-Per-Click advertising to bring website visitors to you successfully if you these search engine strategies where they work best.

Here is how the two methods compare:

SEO brings your website visitors at a low cost, because you are relying on the organic structure of the search engines for your traffic.
Bringing visitors to your site with PPC advertising is expensive primarily because of the competition in the marketplace, the bid for a popular keyword can be as much as $5.00 a click.

SEO results can take 6 weeks or more to see, depending on the schedule of the search engine robot and whether it has visited your site before, this could range from 2 to 8 weeks.

PPC provides results in 2 to 4 weeks, once you set up your campaign and pay the fee, your listing will begin getting clicks.

PPC works best for specific campaigns such as holiday promotions, or any special situation where you want to get immediate visitors. SEO works best for long term visitor traffic.

SEO cannot guarantee ranking, with PPC you can be certain of the ranking.
PPC is the best way to launch a new site with specific keywords, it brings immediate attention to your site and used in combination with SEO is the best way to bring consistent attention to your site after launch.