Affiliate Marketing And The Smart Adsense Guide!

Lately there has been a lot of discussion on how to make tons of money with Google Adsense. In fact, many people are making the claim that Adsense sites can earn a higher revenue then an affiliate-marketing site.

What a lot of people don't seem to know is the rules of affiliate marketing as regards Adsense has changed.

Are you an affiliate marketer who is concerned about the recent Adwords changes that have threatened to pull the rug from under you? Here is a short note about life of an affiliate marketer under the new Adwords regime.

You see before the new rules were announced, many affiliate marketers were posting ads on Adwords which took the prospect directly to the merchant's site. They completely depended on the merchant to get the sale. You see now the prospect would become the customer of the merchant, if he bought something from him. However the advertiser has completely lost contact with this person except for getting the credit for the first and only sale that he referred.

The super affiliate did not operate this way. He would advertise on Adwords for sure but he or she would then go on to send the prospect to a landing page on his or her own site where he or she will pre-sell to the prospect. This means that he or she will provide relevant information about the product, an honest review, even mention some shortcomings (if he knows about something), offer tutorials or screen-shots and such like.

Then he or she will offer some free gift in return for the prospect's email address for further follow up. From the thank you page here, he or she will refer the prospect to the merchant's sales page.

You see this way even if the prospect should not or will not buy anything from the merchant, the affiliate still does not lose him or her completely. He or she can on a regular basis follow up with relevant information and send solicitations for other products for long term profits. This is known as selling via the back door

What you need to know is that this is the way of the master marketers and if you are following this path, you will end up doing a lot more work. Having said that though, there are rich rewards to be had for doing so.

In my opinion and that of others who follow this path is that this type of affiliates will be absolutely untouched by the new Adwords guidelines. However if you have been sending your prospects directly to the merchant, it is high time you made a move. Shift all your campaigns to a landing page on your site and you will have no worries.

As a bonus, you even get to eliminate the affiliate identification you had to put on every ad, which was a big stumbling block in the sale process. And it also led to some dubious practices by unscrupulous individuals.

So you see although recent Adwords changes may have caused some confusion there is no need to panic. The changes are simple ones and will and do not effect those who were carrying out affiliate marketing correctly in the first place. If your one of those who weren't then the above advice should help you understand things much better.

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