People seem very concerned with optimizing their pages to get the most out of Adsense by using placement, colors etc; we've all heard this. Something that seems to get overlooked is focusing on demographics who aren't Ad blind like most of us. These demographics can be people of all ages and many areas of interest. For example, senior citizens or children would be more likely to click ads to explore a site than an SEO blog reader. You don't even need to go through the trouble of perfectly blending the ads in; if you're targeting the right demographic, you'll get click-happy people wandering all over your site. Where there's a link, they'll find it. I've stumbled on to this tip from the experience of having a site targeted toward senior citizens and thought I'd share with you guys.
I have written a report/theory a few years back on various types of users and content and how to best match these two. I did not quite have time to finish this report off because it got into detailed psychology...
For example you will have "determined seekers", users that need to find something for example a free sms service. They will not stop until they find this service. They will end up on your website by searching for something like "free sms". If your website offers free sms these users will stay and use your service. If you simply talk about the service and don't provide it your Adsense ads will display related ads and these "determined seekers" will most definitely click and most likely never come back... etc
It was quite a detailed report with various sub categories and optimisation strategies.
About the Author
Visit my Powerful Google Adsense blog and you find out, how do optimize your adsense site? http://powerfuladsense.blogspot.com/
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