Search engine optimization, known far and wide as SEO, is an important factor in the success of websites small and large. No matter how popular you think your site is, it's vital that you and your team put some thought and energy into optimizing your search engine rankings and your visibility within search results.
Do you know that there are some illegal search engine optimization techniques? Prevent these pitfalls before being sued by others. Let me share with you some of these illegal ways that you should not be following.
Using Trademarked Keywords in Domain Names and META Tags You should not be using trademarked keyword such as YAHOO, GOOGLE to register as your domain name to attract customer. This is totally illegal. It violates federal trademark law, which prohibits the use of someone else's trademark,
It is illegal as it will cause a likelihood of confusion among consumers.
Although it is not necessarily illegal to use trademarked keywords in your META tags. But you could get sued, and people have. It all depends on why and how you are using the trademarked keywords. If you used the keywords in what is deemed a deceptive manner, then you're likely to lose your case.
Pagejacking Pagejacking is copying someone else's web page and submitting it to the search engines as your own, in hopes of getting high rankings. Pagejacking is no more than stealing copyrighted content.
Doorway pages Doorway pages are web pages that are created for spamdexing, this is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending you to a different page. They are also known as bridge pages, portal pages, zebra pages
Deep Linking If a site you intend to link onto your webpage has stated that linking is prohibited, or requires permission first, it will be wise not to link the page.
Deep Linking Within A Frame If you link to another site's content by displaying it within a FRAME on your site, and your ad in another FRAME, you will be asking for trouble.
What you're basically doing is stealing other people's content to generate advertising revenue. This is strongly not recommended.
About the Author
Patrick Sia is the man behind Income-Internet-Business.com. He's a passionate believer in the power of technology to better the lives of everyone and his passion and drive are hallmarks of his attitude to doing business.
Check out http://www.income-internet-business.com for his step-by-step guide to startup a successful internet business.
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